vivv.ai

We have 192 followers, which is great for an up start. Thank you for following we appreciate it. Now...down t o the biz.....we should now have 192 votes for our rising star Nicola Cooper This award would mean a lot. We want her to know that she is our little rocket ship and she is greatly valued as our founder and astronaut! Please VOTE HERE https://lnkd.in/ebMaM9ju

Lisbon, get ready! 🚀 We're thrilled to announce we've been selected for the Web Summit startup program and will be showcasing our innovation at our very first exhibition booth! This marks our official debut on the conference scene, and we couldn't be more proud. Marketers and investors! 📢 If you're curious about the future of marketing decisioning, let's connect. Nicola Cooper, Jordyn Keenen and Brandon K. are eager to share our insights and learn from your experiences. Heading to #WebSummit? Stop by our booth and say hello! 👋 Let's talk about how we can revolutionize your marketing strategies. #startup #marketing #innovation #websummit #futureofmarketing

Just a wee little nudge if you haven't voted for Nicola Cooper yet https://lnkd.in/ebMaM9ju

Do you remember SPIN selling? Tell them, then sell them! What about Glengarry Glen Ross? Coffee is for Closers!! Have you noticed a shift? Are you doing anything different? We have noticed Seismic Shifts in Sales & Marketing and we are here for it. The last 3 years have witnessed a dramatic transformation in how we sell and market. The old playbooks are obsolete. Forget what you know. Maybe that brief influx of AI bots in your inbox was a sign of things to come, but fortunately those seemed to have stopped, for now. The future lies in aligning marketing and sales seamlessly. Today's buyers are informed, decisive, and seek answers in new ways. Whats happened? AI, information overload, changing behaviors, and fierce competition are shaping this new landscape. We are ready, are you? 🎢

The ExchangeWire is doing the Wires and our very own Nicola Cooper has been nominated for Rising Star in AdTech. We think she's great, and if you've met her, you probably do too. Please VOTE VOTE VOTE for her. We are a little start-up, making these accolades for our founder mean even more!! Thank you for your continued support Vote here: https://lnkd.in/ebMaM9ju Love, the ViVV team!

Building a brand in the competitive martech space can be tough. We would love to know what you think ViVV stands for. Vote for your favorite option below❗ #martech #adtech #marketing #brandbuilding

Way to go team!!!

It's been almost 5 years since Dr. Augustine Fou talked about the "adtech tax," but the digital advertising world is still very complicated and always changing. Transparency and efficiency are still big problems, even though some progress has been made. The good news? Marketers are no longer just watching from the sidelines. Brands are taking more control by working directly with publishers and looking for ways to lower the "tax." With the rise of accountability tools and in-house data science as a service platforms like vivv.ai, marketers can learn more about their campaigns, make the best use of their budgets, and make sure their advertising dollars are working as hard as they can. As ad tech advances quickly, the move towards more control is a good thing for any business. We're determined to create a tool that will help marketers confidently handle the complicated world of digital marketing and make sure that the money they spend on ads actually brings results without taking too much time. Let us know if you want a demo!

Google's U-turn on third-party cookies: Not surprising, but a missed opportunity? 🍪 The news that Google is reversing its decision to phase out third-party cookies from Chrome might raise some eyebrows, but for many of us in the industry, it wasn't entirely unexpected. Google's approach to privacy has often been opaque, and the reality is, the ad-tech ecosystem is heavily reliant on these cookies – for better or worse. Here's the thing: while there's a valid concern about privacy, most consumers don't actually understand why cookies can be problematic. Ironically, cookies often enhance the browsing experience by enabling personalised content and recommendations. This decision should have always been about empowering consumers with informed choices. Let's face it, the past was a Wild West of opaque data collection, and Google (among others) reaped the rewards. But now, transparency is key. Give users clear information, and let them decide whether the trade-offs are worth it. At Vivv, we've never been solely focused on cookies. The challenges we address around cross-platform marketing understanding and enhancement existed before cookies, and will continue to exist regardless of these policy shifts. It's about finding solutions that respect user privacy while delivering value. #Google #Cookies #Privacy #AdTech #DigitalMarketing #Transparency

🌍 Think Global, Target Local: Geo-Targeting in your Social Media ads Data reveals an interesting stat in social shopping and gives us 4 things to pay attention to: US: 58% of consumers made a purchase after seeing a social media ad. UK: 44% followed suit. Germany: 40% did the same. What these numbers highlight: A universal approach to social media advertising isn't enough. Consumer behaviour varies significantly by region, and understanding your specific audience is key. Don't take geographical targeting for granted! It's not about where your customers live; it's about their cultural context, online habits, and how they interact with ads in their region. 4 Key Takeaways: 1. Tailor your message: What resonates in one country may fall flat in another. 2. Localise your content: Consider language nuances and cultural references. 3. Partner with local creators: They understand the audience. 4. Track your results: Analyse data by region to refine your strategy. The bottom line? vivv.ai we never take a one-size-fits-all approach to social media advertising. We embrace geographical targeting to unlock the full potential of your campaigns and connect with your audience on a deeper level. Let our data science as a service do the analysis, you get to focus on a great product and great content. Let us know if you need help re-building your foundations for a successful marketing plan.