20.7 billion hours is 2 MILLION years. Spent on the platform. In just a single quarter. Sports rights holders, the time to activate on the world’s biggest social gaming space is yesterday. Sports is about to go HUGE on there in 2025.
Media Strategy & Fan Engagement for Gen Z & A on Roblox, YouTube, TikTok | Helping Rights Holders and IP owners with Next-Gen Business Models | Exec Producer | Speaker | Gamer
Roblox added 2.6 million more unique paying users last quarter 💰 - the largest quarterly increase since the pandemic - and put on an incredible 10 million daily active users (give-or-take) to reach 88.9 million, up 27% yoy. 📈 What does that mean in terms of engagement? Well, 20.7 billion hours is 2 MILLION years. Spent on the platform. In just a single quarter. Sports rights holders, the time to activate on the world’s biggest social gaming space is yesterday. Sports is about to go HUGE on there in 2025.