Wavemaker UK

👻 Step into the paranormal - if you dare!   We're excited to be collaborating with Pluto TV to bring the iconic Most Haunted series to life with an immersive, spine-chilling activation at the Outernet London. On now until Halloween, Most Haunted fans can step into a haunted house filled with ghostly encounters, guided by Yvette Fielding’s voice. With Facescape AI, 8K digital screens, and spooky soundscapes, attendees are tasked with spotting clues and solving a mystery. This free experience is as real as it gets 🕸   The activation coincides with the launch of Most Haunted Season 26, on Pluto TV's Most Haunted channel, delivering brand new, hour-long episodes for fans to enjoy.   👏 Huge congratulations to the team for pushing the boundaries of immersive storytelling! Read more below 👇 https://lnkd.in/eQseid6t

📙 Wavemaker Partner Essentials is back!   We’ve officially launched our Partner Essentials programme for the class of 2025! Now in its second year, this year-long programme sees our early careers talent visit our partners' offices, helping them deepen their understanding of our partners and their products. As ever, the goal is to drive growth for our clients and ensure that the Wavemaker culture of collaboration continues to thrive.   Kicking off this year’s programme, the team visited Bauer Media Group at The Lantern to immerse themselves in the commercial and editorial world of audio and publishing. From insightful sessions with the Bauer team, to recording their own radio ads and exploring special editions of Empire magazine, our cohort gained a wealth of knowledge and had a fantastic time.   And of course, no Bauer visit would be complete without a studio tour! Our team loved exploring the radio stations and even caught up with KISS presenter Marvin Humes just before his live show!   A huge thank you to the Bauer team for such an engaging, inspiring day ✨   Check out highlights from the session below 👇

⭐Celebrating Britain’s unsung heroes with P&O Cruises⭐   We’re so proud to announce that our client, P&O Cruises, will be the new headline partner for the Daily Mirror Pride of Britain Awards and the Daily Record Pride of Scotland Awards starting from 2025.   Secured by our brilliant team, this three-year partnership deal brings two great brands together to celebrate extraordinary people and the best of British values at the Glasgow and London awards. The collaboration also includes branded P&O Cruises content and digital media that will be shared throughout the year across Reach plc brands including the Mirror, Express and OK! as well as Reach regional titles.   Monica Newell, Content Lead at Wavemaker UK, said: “Pride of Britain is a unique opportunity to celebrate remarkable people across the UK. With such strong shared values around extraordinary moments, the partnership between P&O Cruises and Pride of Britain is truly authentic, with multiple opportunities to engage audiences across the year.” 📺 Missed this year’s ceremony? Catch up on ITVX to see the moment all the winners received a surprise P&O Cruises holiday!    We’re already excited for what’s in store for next year 🚢 Read more below 👇 https://lnkd.in/eNeMvJNC

🤝 That's a wrap    We had a fantastic afternoon yesterday bringing our partners behind the scenes at our Manchester Access All Areas event!   Hosted at the WPP North Campus, our partners got a deep dive into some of our proudest work from this year, clients' future business challenges, and how we can better collaborate to create even more unrivalled work together in 2025 and beyond. A massive thanks to all our partners and our clients from Spectrum Brands (UK) Limited and Vimto for joining us! Here's to a brilliant year ahead 🥂

🎉 Congratulations are in order We’re thrilled to see several of our clients recognised in Campaign UK’s Power 100 list for 2024 - a celebration of some of the most influential figures in marketing. A huge congratulations goes to: 👏 Catherine Kehoe, Chief Customer, Brand and Engagement Officer, Nationwide Building Society 👏 Craig Inglis, Chief Marketing Officer, Merlin Entertainments 👏 Jo McClintock, Vice-President Brand and Marketing, Trainline 👏 Matthew Bushby, Chief Marketing Officer, Rightmove It’s an honour to work alongside such talented leaders and their brands ✨ Check out the full list and find out more about those featured below 👇 https://lnkd.in/dxxCMbSz

🏢 One (month in) Southwark Bridge It's been a month since we moved out of Sea Containers and into our brand-new office space at One Southwark Bridge, and it already feels like home!   Moving office is no small task, but it certainly hasn't slowed us down. It's been an exciting month made even better by the opportunities to connect with each other and settle in, thanks to our fabulous People & Culture team. We're already fostering the perfect environment for creativity, collaboration and of course, positive provocation, and we're super excited to see what we achieve together here. Watch this space 👀 Wondering what our lovely new office looks like? Get a sneak peek below 👇

Ready for a deep-dive into how agencies are leveraging retail media effectively? The final episode of our podcast special with Tesco Media and Insight Platform sees our CMO James Chandler joined by Omnicom Media Group UK's Vicky Fox FIPA and Wavemaker UK’s Andy Collins, alongside Tesco Media & Insight Platform’s Stephen Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process. Watch on YouTube ▶️ https://lnkd.in/ejj5Apf9 Or give it a listen 🎧 https://lnkd.in/eHpYdHFS #retailmedia #podcast #marketing #advertising #retail

🎉 We’ve been shortlisted for a UK Search Award!   In exciting news, our work with TalkTalk has been shortlisted in the BEST USE OF SEARCH - B2C (SEO) (LARGE) category at the We Are Search UK Search Awards!   We're thrilled that our hard work and innovation in the field of SEO is being recognised. A huge congratulations to our talented SEO team and everyone else involved in this achievement 🙌    Checkout the full shortlist below 👇 https://lnkd.in/ex-bapEb

🤔 So, marketing budgets have frozen. Now what?   This week the IPA (Institute of Practitioners in Advertising) released its Q3 2024 Bellwether report, which revealed that, after 13 consecutive quarters of growth, marketing budgets have hit a pause in Q3.    Our Chief Strategy and Planning Officer, Elliott Millard, says that the biggest tension is between the positivity of an Institute for Fiscal Studies report – the UK back in growth and likely interest rate cuts – with the negativity that marketing budgets failed to grow for the first time in three and half years amid decaying industry sentiment.   But what does it mean for brands? Read his thoughts in Campaign UK. 👇 https://lnkd.in/dkjU_nXc

🎉 Four Media Week medals in the bag!   We're super proud to share that we bagged four medals at Campaign UK's Media Week Awards last night!   🥇Trade body research – Profit Ability 2 with Thinkbox, Ebiquity plc, EssenceMediacom UK, Gain Theory and Mindshare UK 🥈Best use of data for audience buying – ‘Bonjour, Hallo, Ciao, Hola, Namaste’ for Transport for London's Elizabeth Line 🥉Best use of retail media – ‘From Tasteless Compromise to the Champions of Flavour’ for Danone's Alpro  🥉Media Owner: Media idea, budget over £1M – ‘Mamma Mia! I have a dream’ with ITV for Jet2.com and Jet2holidays   Huge congratulations to all the brilliant teams involved! It's no small feat to be recognised at these prestigious awards 👏