WLP’s cover photo
WLP

WLP

Marketing Services

A media agency for the independent magazine sector. Connecting innovative brands to beautiful publications.

About us

Print is Read. With a long history in print magazines we now work with hundreds of independent magazine publishers, bringing their dedicated readership and targeted advertising to brands who like to think outside of the box. Forget magazines as you knew them; print is booming. Titles are evolving and the direction of travel is towards beautifully made publications and a highly engaged audience. Our access to an unprecedented number of indie pages gives We Love Print a portfolio that we are excited to introduce to you. Our publishers have a passion and dedication, creating wonderful magazines at premium prices. We believe they’ll soon become a prominent fixture on your marketing horizon. This is about unbeatable engagement; engagement borne from the bond a quality, independent publisher forges with its readership through a passionate understanding and love of its topic. Low circulation, maximum trust - print is read. We have seen the growth of this niche industry first hand through our work in direct to consumer distribution over the last decade. Our challenge is to ensure brands appreciate and utilise this channel as a viable alternative to their digital and mainstream options. Contact us to find out more about the magazines we work with and how we can place your brand onto some mighty fine paper stock.

Website
http://www.weloveprint.media
Industry
Marketing Services
Company size
2-10 employees
Headquarters
Whitstable
Type
Privately Held
Founded
2023

Locations

Employees at WLP

Updates

  • View organization page for WLP

    142 followers

    Publisher profile: Wunderdog magazine perfectly balances visually pleasing dog pictures with the ‘adopt don’t shop’ motto. Often called a book, due to its volume and in-depth articles, it truly is more than just a throwaway magazine. Displaying work from world-class photographers and illustrators, it’s not only an informative, insightful read, but also a perfect coffee table piece. Wunderdog’s amazing team of writers and experts help to bring awareness to lesser researched crises happening within the dog rescue space. Wunderdog aims to make rescue our favourite dog breed, and with the heart-warming stories of these dogs and their owners it has certainly convinced us. Why partner with Wunderdog? Having built such a passionate and loyal readership, you would be promoting to an audience who truly care. These passions go beyond the animal world, towards the environment and world as a whole. From eco-friendly products, to travelling, because the stories featured in this magazine are not only about dogs, but also about various cultures and owners. Wunderdog's messaging is not limited to just print. With a website, newsletter, social media, and even their new podcast ‘The Dog Manifesto’. Partnering with Wunderdog would mean reaching an audience of more than 10,000 dog lovers who really listen to what this publication has to offer. Send us a message or email to learn more about partnership opportunities - contact@weloveprint.media #brandpartnerships #independentpublishing #magazines #advertisingandmarketing #mediaindustry #animalrescue #rescuedogs

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  • View organization page for WLP

    142 followers

    Publisher profile: Sloft magazine has come at exactly the right time. With population numbers in cities and towns around the world ever increasing society has to be more and more creative with the space. Sloft proves that with a smaller footprint the space you live and/or create in doesn't have to be diminished in any way. This beautifully put together bi-annual from France offers a premium reading experience, an ever updated website and social presence boasting a high reach. Not only is the content as relevant as ever, the publisher itself Why partner with Sloft? -Opportunities to partner in print, digital and in-person events. -A partnership with Sloft will gain you access to the screens and hands of a loyal readership consisting of architects, designers, interior lovers and more. -A large European focused audience with growing presence in UK and N.A. -Sloft also operates a full service studio tapping into their extensive range of talent to help grow your brand. Previous partners include: USM, Tylko, BNP Paribas, Artsper + more #magazines #independentpublishing #brandpartnerships #interiors #lifestyle #independentmedia

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  • View organization page for WLP

    142 followers

    When free, short form, travelling content is so readily available at the click of a button, why do people buy into indie magazines such as Sidetracked? One must admit that there is something so appealing about scrolling mindlessly through social media accounts depicting amazing remote places, with captivating captions of the sights the account holder saw. With so many extra costs plaguing us in this current climate, what are readers putting their money into when purchasing Sidetracked? Well, to start with, the money directly supports the people going on these journeys. Sidetracked is not made to sell some product like many travel social media posts, but to inspire and share stories. It is for this reason that collaborating with Sidetracked, and advertising on its pages means reaching and connecting with an audience more engaged with the content. Though you can’t deny that Sidetracked magazine is truly a visual masterpiece, it also emphasises pushing the human body to its physical limits to reach these remote places of the world. It’s raw and messy, but that’s what makes it so much more relatable. Sidetracked magazine truly feels like a labour of love. With personal narratives outlining the highs and lows of these journeys, as a reader you’re brought along without leaving your house. I believe it is summed up perfectly by Sidetracked via their website: “It’s more than a magazine – it’s about being immersed in the journey of those with captivating stories to tell.” With Sidetracked initially starting off only as a website, to transitioning into print magazine, there truly is something so valuable about being able to physically connect and hold these stories in your hands. Each page is like a scrapbook of someone’s experience, and each word highlights not only the physical but also emotional journey gone through. Although this magazine is about the beauty and wonder of our physical world, I believe it’s so much more about the beauty and wonder of humanity. The personable nature of this publication has led to a dedicated community of people, many of which have followed the publication since its initial release. With that ‘Elements, a Sidetracked festival’ has been created, a physical event to bring this audience together. A celebration of 10 years in print and it’s 30th issue, this event hopes to promote connections between humans and nature through camping, climbing, swimming, reading, dancing and so much more. Limited tickets are available via https://lnkd.in/epNbGRkS To connect with Sidetracked commercially or any of our other indie publications, contact us at contact@weloveprint.media #magazines #independentpublishing #brandpartnerships #independentmedia

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  • View organization page for WLP

    142 followers

    Publisher profile: Picnic is not just another food magazine, it's a "lifestyle publication documenting restaurant and dining culture in raw stainless steel". The previous cover stars say it all: Margot Henderson, Eddie Huang and Eric Wareheim, to name a few. Each issue consists of a fantastic cohort of contributors creating some fantastically crafted articles, covering everything from chef style in London, to winemakers in LA and your favourite neighbourhood kebab house. Why partner with Picnic? -They bring a tailored and diverse approach to partnerships working with some of the most interesting creatives in the UK and abroad. -Readership of head chefs, restaurant owners, decision makers in the F&B world. -Committed following. Whether it's readers buying copies from their local bookshop in LA or followers attending one of their supper clubs in London, you know their audience is engaged and loyal. -Opportunities to partner across socials, website, newsletter and print, as well as activations and product collaborations. -Readership of 25,000 +. Previous partners include: DELLI, Service Works, KEEN, Wagamama Send us a message or email to learn more about partnership opportunities - contact@weloveprint.media #magazines #independentpublishing #brandpartnerships #independentmedia

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  • View organization page for WLP

    142 followers

    Gathering pace… please get in touch for inspiration in the print ad space

    View profile for David Tiltman

    Chief Content Officer, WARC; SVP Content, LIONS Intelligence

    Is it time to retire brand vs performance as a model for ad investment? I was struck by the great new Thinkbox Profit Ability research, and in particular this comment from one of the researchers (as featured in the WARC write-up - link in comments). “In our opinion, brand and performance as a terminology doesn’t really affect how advertising is actually paying back,” said Jane Christian, Managing Director Analytics & Insight at EssenceMediacom UK. "We think it’s better to think about scale efficiency and time as the dimension that should direct what your optimal media mix is. I think that the sooner that we move away from that brand-performance distinction, the better.” I'm starting to hear this from a few sources now. Brand/performance is a great mental model, but doesn't neatly operationalise. And, let's face it, when it comes to budget allocation, performance marketing almost always wins. The clue is in the name. As the research shows, all media 'perform' over both the short and long term, but some have a greater carryover. (There's a lot more coming up on this on WARC later in the year - watch this space!) I used the first round of Profit Ability a lot after in came out in 2018. I suspect I'll be using this round a lot too! Also interesting is that the old rule of thumb that the full impact of advertising is roughly double the short-term impact seems to hold true. h/t to Thinkbox, EssenceMediacom, Gain Theory, Mindshare, Wavemaker and Ebiquity plc for some quality data!

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  • View organization page for WLP

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    Publisher profile: Elephant Magazine is back! And its big! Bringing it's distinctive clever, creative and non-hierarchical approach to the art world once again onto the newsstands and your screens. In its new format Elephant is a chunky, 500 + page, premium collectable publication featuring collaborations with some of the most interesting contemporary artists today. Features are often creative endeavours with the artists themselves, and for issue 49 each main feature gets their very own cover (13 in total!). Elephant's community and reputation is huge. The new publication is stocked around the world and it's digital platforms reach hundreds of thousands globally. Why partner with Elephant Magazine? -It is read by and sits on every coffee table of anyone involved intimately in the art world. -It has a big community offline and online, including events. -Features big cover stars and creative features with them. -Opportunities to partner across socials, website, newsletter and print. Send us a message or email to learn more about partnership opportunities - contact@weloveprint.media #brandpartnerships #independentpublishing #magazines #advertisingandmarketing #mediaindustry #artworld #lifestyle

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  • View organization page for WLP

    142 followers

    A little update on activities and progress at We Love Print media, as the five of us involved have now begun the brand and agency conversations needed to bring more light onto the indie publishing landscape. Encouragingly, we have now signed up around 100 independent magazine publishers to our stable and can therefore offer a unique proposition to inquisitive types. The combined print reach is well over 500,000 copies per issue (and growing), on top of a substantial digital presence and some unique campaign activation opportunities. A beautiful ecosystem in creation, we believe, allowing brands to enjoy the superior engagement levels facilitated by passionate, independent journalism and yet still access a worthy number of eyeballs. 👀 👀 👀 It’s all about timing of course, the print landscape has been changing for years but it does now seem that this platform is beginning to get the recognition it deserves – association with this level of quality must surely be the primary aim for brands. If you are an agency with an interest in this area, please do get in contact here or via www.weloveprint.media to see how we can tailor your brands’ marketing plans into carefully selected upcoming issues. We are here to make it easy for you and the trick for us will be to make sure that that isn’t at our own expense! Regular updates to follow!

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  • View organization page for WLP

    142 followers

    Publisher profile: Rouleur is the definitive magazine for cycling culture. However, since it's launch in 2005, Rouleur has transcended the high quality, beautifully designed, pages of it's magazine to become the home of cycling culture in print, online, in your ear, and in-person. Through it's authoritative and creative story telling, Rouleur's audience discovers everything from the best brands in the industry to the most important stories in the world of cycling. Rouleur reaches over 140,000 print and online members, and a further 1 million + across it's website and socials. The magazine is published in 3 different languages and has a global distribution covering all corners of the world where one can jump on a bike and find a magazine. Previous partners include: Passoni, Rapha, Coloral, Komoot, Buff, Zwift Why partner with Rouleur? -A truly global readership and community. Active and engaged audience across all offline and online platforms. -Translated in 4 languages - English, Italian, Spanish and Chinese. -The number one cycling publication. -Print, digital and events opportunities. Also, experiential opportunities such as global travel cycling experiences curated by Rouleur. Send us a message or email to find out more - contact@weloveprint.media #brandpartnerships #independentpublishing #magazines #cyclingmedia #cycling #lifestyle

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