We Love Video

We Love Video Customer Testimonials!!! Received this one earlier this week. As a client, working with We Love Video I have had an exceptional experience from start to finish. The team's dedication to delivering high-quality videos is unmatched; each project has been polished, visually stunning, and professionally crafted to meet our vision. Not only did they impress us with their technical skill, their innovative ideas, but they also delivered everything well within our timelines. Beyond their expertise, the team is incredibly friendly, approachable, and always on hand ready to support with any request. It’s rare to find a company that combines such high standards with such a warm, collaborative spirit. We couldn't be happier with the results and are thrilled to continue working together! Thank you Vicky Daniels for your kind words. We Love Our Customers. Well done to the team at We Love Video and a special well done to Sofya Avras for creating the concepts and delivering the video. #CustomerTestimonial #WeLoveVideo #WeLoveVideoTestimonials #HappyCustomer

We can’t wait to fly out to Rome tomorrow to film another exciting Customer Advisory Board event for Natterbox. Last year we loved the opportunity to film in a stunning Paris Chateaux with Natterbox clients who are market leaders in their respective fields and this year promises to be just as great. With more fascinating testimonials, another beautiful venue, and inciteful sessions on the developments being made into the future of telephony, we look forward to getting started! adoriamo i video!  Here's last years highlights video. https://lnkd.in/eguCiTyf #CorporateVideoProduction #EventFilming #CAB2024 #GlobalVideoProduction #RomeFilming #Natterbox #ExecutiveInterviews #WeLoveVideo #WeLoveRome #WeLoveCAB

It was extra special for us to film this SportsAid Eastern event, representing the past, present, and future of what SportsAid as a charity has achieved and continues to achieve. Meeting Greg Searle MBE, Mari Durward-Akhurst, and Max Mustoo demonstrated the power of SportsAid's support in helping athletes reach the highest accolades in their fields. It is a privilege for us to document moments like these. We were honoured to spend time with Greg Searle MBE, a British Olympic Gold Medallist rower and motivational speaker. Greg's remarkable career includes winning gold in the coxed pair event at the 1992 Barcelona Olympics with his brother Jonny and cox Garry Herbert, as well as a silver in the eight at the 2011 World Rowing Championships in Slovenia. With two World Championships gold medals and an MBE awarded in 1993, Greg's visit to Dorney Lake was a perfect reminder of the lasting legacy of excellence in sport. Greg also brings his experience and insights to the world as a motivational speaker, sharing lessons in resilience, teamwork, and pushing beyond limits. A huge highlight was also catching up with the incredible Mari Durward-Akhurst; Paralympic Bronze Medallist, European Silver Medallist, 12x National Champion, 10x International Champion, and PR1 Para Rower. Mari’s achievements, including her double gold at the WR 5k erg and HI 2023 WR, are truly remarkable. Her resilience and dedication continue to inspire the next generation of athletes. Beyond her success in sport, Mari is also a motivational speaker, inspiring others with her journey of perseverance and passion. We also had the pleasure of meeting Max Mustoo, this year’s SportsAid recipient, who is destined for great things in the world of rowing. It’s exciting to see such talent being supported as they embark on their journey, and we can’t wait to see what the future holds for Max! A huge thanks to Mark Ormerod and Steve Perry for organizing such a brilliant event, and to Liam Beazley for capturing every moment on camera. Being a part of the SportsAid community and witnessing the stories of both legends and future stars is always an honour. Looking forward to the next one! https://lnkd.in/eCj9gR4t #WeLoveVideo #WeLoveSportsAid #Inspiration #Paralympics #SportsCommunity #VideoProduction #MotivationalSpeakers

Legends everyone of you.

Top Tip #5: Video Length and Format Crafting engaging videos involves a delicate balance between length and format, tailored to your goals and the platform of choice: - Differentiate Video Length Based on Objective: Quick 20-second hero videos captivate social media audiences, while informative help videos thrive on viewer value over duration. - Optimize Length and Aspect Ratio for Each Platform: Tailoring video lengths for platforms like LinkedIn, YouTube, Facebook, Instagram, Twitter, and TikTok ensures maximum impact. - Leverage Platform-Specific Formats: Utilize landscape, vertical, or square formats depending on the platform for enhanced reach and engagement. Remember these quick tips: - Tailor Content to Platform: Short and impactful videos shine on social media, while longer formats work better on websites. - Embrace Multi-Platform Adaptability: Film with adaptability in mind for easy reformatting across platforms. Aligning video length, format, and call-to-action is key to boosting engagement and ROI. #WeLoveVideo #WeLoveVideoLength #WeLoveVideoFormat #VideoLength #VideoFormat #VideoFirstMarketing

Top Tip #4: Engagement - Keep Your Viewers Hooked! Engagement is crucial in video content. Did you know that most viewers tend to drop off within the first few seconds? Front-loading your message is key to making an impact right from the start. Remember, placing your key message or call-to-action at the end might be too late! For those dedicated viewers who watch until the end, it's essential to reward their commitment. Consider offering special deals, exclusive insights, or a simple thank you message to show appreciation for their time. Pro Tip: Utilize closed captions or subtitles to ensure viewer engagement, even when sound isn't an option. Additionally, including a brief summary at the beginning can help those seeking a quick overview of the key points. Always remember, viewers who watch your entire video are the most engaged. Acknowledge their dedication to further strengthen your connection with them. Enhance your video content strategy and achieve better ROI by implementing these effective engagement tactics. #WeLoveVideo #WeLoveVideoEngagement #VideoEngagement #MarketingTips #KeepThemHooked #VideoStrategy #ROI #VideoFirstMarketing #Video1stMarketing

Top Tip #3 Action Define the Action and Find the Right Place for Your Video Before hitting record, think about the action you want viewers to take. Do you want them to click a link, sign up for something, or simply remember your message?  Once you’ve defined the action, focus on placing your video where it can have the most impact. Every platform has its strengths.  For example: -LinkedIn: Great for professional content that drives sign-ups or downloads. -Instagram & TikTok: Perfect for visually engaging content and quick CTAs. -YouTube: Best for detailed, informative videos where the CTA can be placed at different points. -Your Website: Ideal for deeper engagement—think product demos or testimonials with a clear call-to-action. By understanding the best environments for your video, you’re setting it up for success. The right action, combined with the right placement, ensures that viewers are more likely to take that next step. Tip: Tailor the length, message, and format to fit each platform, and make sure the CTA is easy to follow through on. #WeLoveVideo #WeLoveVideoAction #VideoFirstMarketing #VideoMarketing #CallToAction #VideoStrategy #PlatformOptimization #MarketingTips

Tip #2 Message What Is the One Thing You Want the Viewer to Remember? In a perfect world, you want viewers to remember your message above everything else—well, maybe right alongside the call to action (CTA). Think of it like a catchy tune that gets stuck in your head. Even if you didn’t love the song, you can’t help but hum it. Now, I’m not suggesting you create a video that no one likes but remembers anyway. The goal is to make your message memorable and enjoyable. Because the longer your message stays with the viewer, the more likely they are to act on it—whether that’s right away or at some point in the future. Even when they encounter a similar video, your message should come back to mind. It’s easy to get caught up in all the advice out there about creating successful videos (yes, even posts like this one). But here’s the key: focus on creating a message that moves people. If your message resonates, your video will take shape around it, and more people will rally behind it. Tips for Crafting a Compelling Message: 1. Keep It Simple: A simple, clear message is easier for viewers to remember. Focus on one main idea—boil it down to a single sentence that captures the essence of what you want to convey. 2. Appeal to Emotions: People are more likely to remember messages that make them feel something. Whether it’s humor, inspiration, or empathy, tap into emotions that align with your brand and your audience. 3. Follow the Rule of Threes: The Rule of Threes is a powerful storytelling technique that suggests people are more likely to remember things grouped in threes. Try structuring your message around three key points, ideas, or phrases. It makes the message easier to digest and more memorable. Think of classic slogans like “Just Do It,” “Stop, Look, Listen,” or even “Reduce, Reuse, Recycle.” 4. Use Visual and Verbal Hooks: Think about using a powerful visual or a phrase that acts like a "hook"—something viewers can latch onto. This could be a memorable tagline, a striking image, or a clever metaphor that ties into your message. 5. Be Consistent: Repetition helps memory. If you can repeat your key message or integrate it into various parts of the video (without being overly redundant), it’s more likely to stick. Think of how advertisers use slogans—they’re short, catchy, and consistent. 6. Make It Actionable: Your message should naturally lead into your CTA. Make sure the viewer understands not only what you want them to remember but why it matters and what they should do next. The message and the action should feel connected. 7. Test and Refine: Don’t be afraid to test your message with a small audience before you release the video widely. Ask if they understand the core point or if something sticks out to them. Use their feedback to refine your message. #WeLoveVideo #WeLoveVideoMessaging #VideoFirstMarketing #MessagingMatters #MarketingTips #MakeItMemorable

#1 Tip Audience: Who Is Your Intended Audience? Before you press record, ask yourself: Who are you making this video for? Identifying your audience is crucial because the more you know about them, the more your video will resonate. Here’s how to get started: 1. Build Detailed Personas Take the time to create personas for your target audience. Understand their likes, motivations, and how video fits into their daily lives. What challenges are they facing? Are they trying to save money, make money, or free up time and resources? What problems are they looking to solve? The deeper you go, the more tailored your video content can be. 2. Where Are They Watching? Next, think about where your audience is consuming content. Are they scrolling through TikTok, LinkedIn, or Instagram? Are they actively searching on Google, or passively consuming content in their feed? And don’t forget the devices—are they using mobile, tablet, laptop, or desktop? Each platform and device impacts how your video behaves and how the audience engages with it. 3. Sound On or Off? Consider the viewing environment. Is your audience watching videos in a quiet space where sound is on, or are they in a busy environment where sound is off by default? Understanding this will help you decide whether to include captions or rely on visuals to tell your story. Why This Matters When you understand how your audience consumes video, you can optimize the length, format, messaging, and call-to-action (CTA) to better meet their needs. It’s about delivering the right message at the right time, in the right place, to the right people. #welovevideo #welovevideoaudience #KnowYourAudience #VideoMarketing #VideoStrategy #VideoTips #VideoBestPractices

Excited to share that what started as a post on the key elements of successful video creation has evolved into something bigger— a webinar! Thanks to the insight of our senior technical editor, Devesh Pillay, we're taking a deep dive into what sets standout videos apart. Interested in joining us? Drop a comment or message to secure your spot. Stay tuned over the next few weeks as I share highlights from the webinar, one key point at a time. Get ready to enhance your video creation skills without the overload! #welovevideo #welovevideoaudience #videofirstmarketing #video1stmarketing #WebinarAlert #VideoTips #VideoMarketing