54

“Last year I said this is the best tournament I’ve ever played. I think this year it’s done it again. How it’s been the last couple of years has been just insane.” Australian golfing superstar, Cameron Smith It is hugely rewarding for 54 to see LIV Golf Adelaide nominated for 2024 Best Sports Event of the Year at The Sports Business Awards for LIV Golf Adelaide. It was a barnstormer: USD $78.5 million in total economic impact and glowing praise from fans and players alike 42% interstate/international visitors (from 30 different countries) 22% increase in attendance from 2023 93% of fans rated 7+ out of 10 94% of fans highly likely to recommend the event to family and friends 91% of fans likely to attend another LIV Golf event Congrats to all stakeholders, including our Events division, for their hard work in bringing this one to life in the true spirit of ‘Golf, but Louder’. #WeAre54 #PushingTheEdge #LIVGolf

“Sport has been a critical part of Rwanda's tourism drive to date and our investment strategy exemplifies our belief in its ability to drive significant returns and contribute to the growth of our economy, particularly in tourism.” Josue Dushimimana, CEO of Rwanda Ultimate Golf Course   🌍🏌️♂️ 54 will lead a landmark project to elevate Rwanda’s sports economy, partnering with Rwanda Ultimate Golf Course Ltd to provide strategic advisory services for the Kigali Golf Resort & Villas, designed by Gary Player. The project is part of Rwanda's broader sports tourism strategy, and follows high-profile partnerships with Arsenal, Bayern Munich, and PSG under the Visit Rwanda campaign. Learn more at: https://lnkd.in/ejrbd_UB. #SportsTourism #VisitRwanda #GolfAfrica #WeAre54 #PushingTheEdge

Congratulations to LIV Golf on this remarkable partnership with the UN Refugee Agency! 🌍 The Sport for Protection program has the power to transform lives, promoting social inclusion, wellbeing, and meaningful change for refugees and displaced people worldwide. Supporting this vital cause through the power of sport highlights its incredible ability to unite and uplift communities. We’re excited to see this initiative grow and inspire a brighter future for those who need it most. #LIVGolf #SportForProtection #UNHCR #TogetherForChange

Build your future at 54!   We’re on the hunt for a visionary Head of Advisory to be based in Saudi Arabia. If you’re ready to shape the future of sport and lead bold strategies for game-changing projects, this is your moment.   Join us in pushing the edge of the industry by leading transformative initiatives that redefine impact for our clients and partners across the globe.   🗓️ Applications close Friday, 25 October.   Ready to make your mark? Apply now: recruitment@weare54.com | https://lnkd.in/eFbGQvZV Visit our Careers page: https://lnkd.in/eYAdMzRZ   #SportsBusiness #Careers #WeAre54 #PushingTheEdge

🌱 Stay Ahead of the Game in Turf Management! 🌱   For anyone in the sports turf industry, staying informed is key. That’s why we’re encouraging our colleagues in the agronomy space to dive into the Q3 'Turf Illustrated, Powered by 54' by Sports Turf Solutions. Packed with insights on innovation, sustainability, and turf management, here are just a few highlights you won't want to miss:   • Shibaura – Cutting a path through Asia • Leroad – Setting a new standard in luxury vehicles • Rolling Masterclass with Dr. Thomas Nikolai & Tru-Turf – The Doctor of Green Speed • A record year for Sports Turf Solutions • Success story at West Lakes Golf & Villas • Lynkz Zoysia – The next generation of turf grass • Developing local talent: Mai Van Tuong’s journey in golf course management • Tru-Turf’s "Thank You Super Day" – Advocating for greenkeepers’ mental health   📰 Read more here: https://shorturl.at/WGojM ✉️ Subscribe to stay updated: https://shorturl.at/bVW1C   #TurfManagement #GolfIndustry #Sustainability #Innovation #Weare54 #PushingtheEdge

Next week, we’re heading to Lisbon for the International Golf Travel Market (IGTM). It’s always a valuable opportunity to connect with industry peers, owners, and General Managers to explore ways we can support the continued growth of golf travel and tourism.   Over the years, we’ve had the chance to work alongside clubs, destinations, and tourism boards to help shape strategies that attract new audiences, increase visitor revenue, and boost asset valuation. At IGTM, we’re looking forward to discussing similar opportunities and approaches that are proven to deliver.   If you’re attending IGTM and would like to chat about strategies that drive meaningful growth, we’d love to connect.   Visit us at stand B90 or drop a message to info@weare54.com and we’ll be in touch. #WeAre54 #PushingTheEdge

News from Down Under! 🇦🇺🌏🏀 We’re growing our presence in Australia as the new partnership sales agent for the Illawarra Hawks, a founding club in the NBL. We'll be managing their commercial assets, helping elevate the Hawks’ profile and drive commercial success. With Australian basketball booming, it’s an exciting time for brands to get involved, and our Commercial team is ready to deliver some big plays. Read more: https://lnkd.in/eQgfSzk7 Illawarra Hawks Basketball #WeAre54 #PushingTheEdge #NewBusiness #GlobalGrowth

At 54, ‘Pushing the Edge’ is more than a mantra - it’s a commitment to growth, even when it requires stepping into the unknown. We are incredibly proud of Jessica Hedderman, who has exemplified this spirit by completing the R&A’s Women in Golf Leadership Development Programme. This initiative is dedicated to increasing the representation of women in leadership roles within golf organisations globally. For those considering this journey, here’s what Jess had to say about her experience: "Completing The R&A Women in Golf Leadership Development Programme has been a truly transformative experience. It’s pushed me to self-reflect, explore different leadership styles, and embrace new ways of thinking. While it’s been daunting at times, I’ve learned to step outside my comfort zone and ‘be comfortable with the uncomfortable.’ I’m incredibly grateful to the R&A and for the support of my cohort and peers throughout this journey. I feel more empowered than ever to push the edge in everything I do, and I’m excited for what lies ahead! Here’s to continued growth!" Jess’s journey reflects our belief that growth happens on the edge of comfort, and we can’t wait to see what she accomplishes next. Congrats, Jess! #WeAre54 #PushingTheEdge #Leadership #WomenInGolf

An exceptional collaboration between The International Series, Asian Tour, MOB, and our brilliant Social team. The most compelling narratives in sport often come from athletes fighting for their shot at greatness. The International Series is where these stories are brought to life at every event, as players give everything for a chance at a life-changing promotion to LIV Golf. We can't wait for the next episode. #InternationalSeries #ThisISEverything #TimeToRise #LIVGolf #PushingTheEdge #WeAre54

“We’re super-charging our use of high quality and current data across all of 54’s markets and service areas, allowing us to enhance our already unique ability to support our diverse client base.” Rob Balsom, 54 Head of Data & Insights Another week, another key addition to the team! We’re excited to introduce Rob Balsom as our new Head of Data and Insights. Rob will be working closely with our clients to assess the impact of investments and initiatives, while providing critical intelligence to shape our strategic solutions. Welcome aboard, Rob! Read more: https://lnkd.in/ekPXfzx7 #WeAre54 #PushingTheEdge #54Team #NewHire #GlobalGrowth