The Audience

Are you attending The Business of Events on 1st April at IET London: Savoy Palace? There is still time to take advantage of our exclusive rate at The Rubens at the Palace - part of the Red Carnation Hotel Collection, only available for stays on 31 March and 1 April 2025. Classic Double Room - £214 (per room, per night inc VAT) Superior King Rooms - £253 (per room, per night inc VAT) All guests will receive a complimentary Full English Breakfast. For any double occupancy rooms, there is a supplement charge of £20 per additional guest, per night. To book this exclusive rate, please contact groupreservations@rchmail.com  quoting reference “2002THEBUS” or The Business of Events. If you have any questions or would like to find out more then please drop us message.

It was recently found that hotel revenue has risen 60% from direct bookings than any other sources. 🏨 The report from SiteMinder was based on more than 125 million reservations and saw hotel websites holding or improving their position among every major travel destination’s top sources of total revenue, for the very first time. 👏 Have you seen similar results? #TheAudience #WeAreTheAudience

The final part of our five essentials of PR has landed... The importance of a launch! A well executed launch is a powerful PR and marketing tool, with the potential to generate excitement, boost brand visibility and increase sales. Whether it’s announcing a new service or the larger unveiling of a brand new hotel, any launch requires creativity and a co-ordinated PR plan - all of which we're on hand to help with. Planning a launch? Get in touch today for support: hello@wearetheaudience.com #TheAudience #WeAreTheAudience #brandlaunch

Coverage spotlight. 🎊 De Vere Tortworth Court, part of De Vere's country house hotels, has been listed in the Independent as one of the top properties for a spa weekend. Highlighting the historic mansion house and its small but mighty spa complete with treatment rooms, a swimming pool, sauna and steam room, it has been listed as the fifth best hotel to visit in The Cotswolds. We might be bias, but we totally agree! You can read the full article here: https://lnkd.in/eMtyAFPx Are you looking to achieve the recognition you deserve for your brand? Let's help you. Drop the team a DM or email us today at hello@wearetheaudience.com #TheAudience #WeAreTheAudience

We're back with our five essentials of PR… The importance of content creation! From news releases and blogs to thought-leadership pieces and newsletters, it's crucial you ensure your copy is expertly crafted and seen by the right people. That's where a solid strategy, targeted audience mapping, a nose for news angles and thorough knowledge of your industry and the media landscape comes in. Get in touch with us today to find out how we can help you get cut through coverage in the right places. hello@wearetheaudience.com #theaudience #wearetheaudience #contentcreation #audiencemapping

We're pleased to officially welcome Emily Thompson, Senior Account Manager, to The Audience team! Previously representing tourism boards and luxury hotels, Emily has a vast network of media, tastemaker and brand partner relationships spanning the travel, lifestyle and wellbeing industries, on both a national and international basis. When Emily isn't working you'll find her in the yoga studio or sipping a matcha on a long dog walk.🐕 ☕🧘♀️ Stay tuned, you'll be seeing more from Emily and the team over the coming weeks.

Today's tip: Piggybacking on current trends...👏 Harnessing hot topics that are already generating media attention can be an easy and effective way to boost brand awareness. Also known as newsjacking, there are a couple things to consider. Firstly, time is of the essence! Be sure to act quickly to keep up with the news cycle. And when you do, don't forget to ensure your reaction is relevant - a.k.a. only jump on a trend when you're confident you have something new or of value to bring to the conversation. Want to learn more? Drop us a line at hello@wearetheaudience.com #TheAudience #WeAreTheAudience #newsjacking #pr

Next up in our five essentials of PR… The importance of audience mapping! It's no secret that knowing your audiences' needs, interests, and preferences will cement your brand positioning and help you create content that truly resonates. We recommend planning regular market research and surveys with customers to not only build engagement and interaction, but also to receive valuable feedback from real life customers to help strengthen offerings and storytelling. Do you really know your audience? If you need some help to do it, get in touch with us via DM. #TheAudience #WeAreTheAudience

Introducing our brand new series - the five essentials of PR ✅ We're kicking off with the importance of brand partnerships! Whether it’s a match made in heaven or a surprise collaboration, teaming up with another brand packs a serious punch when elevating your PR and marketing game. Take De Vere hotels who partnered with iconic brand Hunter to provide guests with wellington boots during their stay, tapping into the shared English heritage of both brands 👏 What's been your favourite brand collaboration? Get in touch with us today if we can help you extend your reach with a brand partnership. #TheAudience #WeAreTheAudience

We’re thrilled to be named among the 18 new PR agencies to watch in 2025 by industry experts PRWeek!   Focused on leisure travel, we offer a variety of services including public relations, social media management, digital content design and creation, brand partnerships and influencer relations. To receive this recognition within less than a year of operation has made our year already and we’re only just getting started – watch this space 💥   We can’t wait to see what this year brings! Get in touch today if you want to be a part of The Audience journey: hello@wearetheaudience.com 👏 #TheAudience #WeAreTheAudience