Untapped

Untapped Opinions is an inclusive market research company dedicated to working with brands to ensure that the voices of disabled people are included in their consumer & customer research.    In the UK alone, 24% percent of the population is disabled. The spending power of disabled people and their households is £274 billion. The market is huge. Yet, unlike other underrepresented groups, this community is largely ignored in consumer research and insight-gathering work. Or, if disabled people are included, it’s often ‘accidental.’   Brands are ignoring one quarter of the population. Where is the sense in that?   Untapped Opinions will work with brands and organisations directly, as well as with market research companies and advertising agencies, to tap into the opinions and insights of disabled people. We will build a platform for disabled voices to be heard regularly.   Our vision is for a world where no product or campaign goes to market based on research that does not include the insights of disabled people, so that brands do not miss out on the opportunity presented by adding another 24% of the population to its target audience.    Untapped Opinions operates alongside Untapped, complementing the marketing and communications work we already do as well as taking on independent market research and insight projects. #InclusiveMarketing #InclusiveInnovation #InclusiveExperience #InclusiveInsights Image description: Large purple square forms the background. A black square is at the centre covering 24% of the area of the purple square. The text reads "What's with the big black hole? It covers 24% of the page. 24% of people in the UK are disabled. Is there a large gap in your consumer understanding too?". The Untapped Opinions logo is at the top-left

You already know it’s #DisabilityPrideMonth. But do you know what our flag means? Or that we even had a flag? Every colour and shape holds a special meaning for our community, so let’s break it down. The Colours: Green for sensory disabilities 💚 Blue for physiological disabilities/mental health 💙 White for non-visible/undiagnosed disabilities 🤍 Gold for neurodiversity 💛 Red for physical disabilities ❤️ And the black background represents mourning for those who have suffered as a consequence of ableist violence and ableist abuse victims 🖤 The Shape: The stripes represent inter-community solidarity. The stripes are diagonal to represent the cutting across of disability barriers. The flag is a rectangle to represent the straight walls, floors and ceilings that are keeping disabled people isolated. Did you learn something new? Happy #DisabilityPride everybody 👏 Oh and big PS: Some of you may be familiar with the old pride flag which featured the same design in brighter colours but with a lightening bolt down the centre. This is the old version of the flag and should no longer be used as it can cause difficulties for those whom are colour blind or individuals like myself with seizure disorders due to the flicker created in the lightening shape when scrolling 😁. #Pride #Disabled #Disability #Representation Image Description: Image shows the Disability Pride flag which is a black rectangle with the 5 coloured stripes heading diagonally across the rectangle. On top of the flag is a cut-out of Celia pointing upwards, she is pointing towards a text box which reads ‘What Does the Disability Pride Flag Mean?’.

EDITED POST: Friday 10 May: I have received lots of messages, thank you all, and I now have plenty of sources and people to interview. In fact, I’m thinking of writing a series of blogs on this topic! Watch this space. ### Calling disabled people in my network and those in the disability inclusion/accessibility space working with/using AI tools . . . I'm hoping this wonderful LinkedIn community can help with some research I'm doing for a blog I'm writing about AI and disability inclusion. The World Economic Forum has been exploring opportunities and risks around generative AI for disabled communities, and I'd love to hear from any disabled people in my network who are actively utilising AI tools and finding them amazing, or a bit 'meh,' or useless, and also anyone working in a role to develop inclusive AI tools for disabled people or helping organisations to navigate AI ethically/inclusively (with a focus on disability inclusion). Please comment below/send a DM if you can help (all contributions will be referenced/attributed, of course!) and share with your networks or those working in this field. Sorry for the tight deadline, but if you can get back to me by Thursday at midday that would be ace. Thank you in advance! (No AI was used in the creation of this message 😆) #AI #disability #DisabilityInclusion #TechForGood #AIForGood #InclusiveAI Image description: The words help wanted written in bold, black capital letters on a white piece of paper, stuck to a glass window.

We did it. We won. Over 50,000 of you signed our petition - we have our Disability Minister back! This weekend the announcement came, the reinstatement of the Disability Minister marks a crucial step towards ensuring that the voices of the disabled community are heard at the highest levels of government. This decision underscores a commitment to fostering inclusivity, accessibility, and equality for all. Where's My Minister? are thrilled to see the Government respond to the voices of the community and our organisations and reinstate the Disability Minister position, this victory is a testament to the power of grassroots advocacy and the unwavering dedication of individuals to create positive change (Simon Sansome & Celia Chartres-Aris petition co-Founders). The role of the Disability Minister is pivotal in championing policies and initiatives that address the diverse needs of individuals with disabilities, including accessibility, employment opportunities, healthcare, and social inclusion. By reinstating this position, the government reaffirms its commitment to upholding the rights and dignity of all, regardless of ability. As we celebrate this significant milestone, we remain steadfast in our commitment to building a society that values diversity, equity, and inclusion. The reinstatement of the Disability Minister reaffirms our collective belief in the power of activism and advocacy to effect meaningful change. Thank you, thank you, thank you, to all of the entire community who have worked so hard on highlighting the importance of the role and applying pressure to leaders to call for the reversal of the decision to downgrade the position. Our voice matters - we were heard - we won. #Politics #Disability #Disabled #Neurodiversity #DisabilityMinister Scope, Shaw Trust, BBC News, Daily Mail News, News Metro, The Guardian, Forbes News, The Telegraph, GB News, The Sun, The Times, Evening Standard, The Mirror Image description: Image shows two screenshots side by side. On the left hand side is a press release issued by 10 Downing Street detailing the reinstatement of the Disability Minister. On the right hand side is a screenshot from the Where’s My Minister petition page indicating a victory flag underneath the title ‘Make the Minister of State for Disabled People a Permanent Ministerial Position’. 

🧠 I made one promise to my daughter when we received our autism diagnosis. 🌈 I would do everything I can to break neurotypical norms and make celebrating diverse minds the status quo. 💼 This post is a step on that journey. 👥 Join the conversation and empower neurodiverse leadership! #Neurodiversity #Inclusion #Leadership