WeRoad

Why do you travel? Is it really just because you 'need a holiday'? As our society becomes more interconnected, we ironically become more introspective. We frequently find ourselves in a pervasive cycle of existential dread, and yet existential theory places responsibility in the hands of the individual, we are ‘free’ to define ourselves and our paths. So how do we find this path? For starters, you need to get off it. Adventure and travel invites us to diverge from our routines. It’s a chance to be momentarily ‘free,’ by getting off the beaten path of normality, so we can pause, breathe and reconnect with not only our surroundings, but also each other.  Adventure isn’t about self-interest. Adventure is a collective experience. We travel because we believe in the power of forging real human connections, friendships, and experiences. We travel because the world should be experienced intuitively and empirically, not just virtually. We travel because engaging in the world’s complexities leads to more cooperation and sympathy. We travel because wandering helps alleviate fears and prejudices, and we want to build a community that promotes empathy and understanding of people, cultures, and stories. We travel because travel is the most authentic way to understand what it means to be human. We travel because sometimes it hurts, sometimes it is uncomfortable, sometimes it breaks your heart and heals it at the same time. We travel because it changes us. It leaves a lasting mark on our memory, it leaves lasting footprints on our soul, it changes the way we see the world and the way we see ourselves. We travel because we’re all chasing happiness, and nothing touches the heart of that search more powerfully than the thrill and vulnerability of adventure. That’s why we travel, but what’s your why?

WHAT IF YOUR EMPLOYER COULD NOT ONLY DECIDE WHEN YOU TAKE YOUR HOLIDAY, BUT ALSO WHERE YOU GO? It's not as scary as it sounds, this is what happens for employees who have WeRoad as a company benefit. We're already present on several platforms in Italy, where companies offer a trip or tailor-made retreat as a work perk to their employees. Other companies have opted for WeRoad gift cards as part of their welfare, where their employees and clients can get big discounts on trips. Discounts for the gym are cool, but trekking in the Andes is cooler.

NOT CLAIMED ALL YOUR ANNUAL LEAVE DAYS THIS YEAR? Beware. The Holiday Reaper is making the rounds, they're on the hunt for unused annual leave. Can you feel the hairs on your neck stand up? The cold sweat trickling down your face? That’s the Holiday Reaper. They're scanning the halls, looking to keep their employees chained to their desks, basking only in the heat of their computer screens. What are you waiting for? Claim your final days before the year is up.

ORGANISING A HOLIDAY WITH YOUR FRIENDS IS LIKE AVOIDING OUR LATEST PAN-EUROPEAN BILLBOARD CAMPAIGN. It’s not gunna happen, because our campaign is live in Milan, Rome, Paris, Madrid, (and for the first time) Berlin and Amsterdam. Let’s face it, being a Millennial and living in a big city in Europe is hard enough without the added stress of trying to organise a holiday with your friends. We wanted to play on this concept, highlighting how hard it is to successfully plan a trip with your mates and, well, be a fully-functioning Millennial at the same time. We all need a much-needed getaway, but how many of those group trips actually make it out of the group chat? 

ANOTHER YEAR, ANOTHER WEROAD FESTIVAL This weekend, 2000 Travel Coordinators and Team members met in Puglia to celebrate not only how we have gone from 8,000 to 80,000 WeRoaders in just 4 years, but to live first-hand our ultimate goal: “𝘉𝘦 𝘵𝘩𝘦 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘢𝘯𝘥 𝘮𝘢𝘬𝘪𝘯𝘨 𝘯𝘦𝘸 𝘧𝘳𝘪𝘦𝘯𝘥𝘴" A community that’s impossible to describe with words. A community that has to be experienced to be understood.

THE RECIPE FOR THE PERFECT BRAND COLLABORATION Step 1: Prepare the base with something you’re as passionate about that isn’t travel (easy: food).  Step 2: Find a brand that shares your passion for eating and travelling and mix into base (easy: HelloFresh) Step 3: Let travellers who have come back from their WeRoad trips relive their culinary journeys with a discount on HelloFresh boxes (and vice versa). Step 4: Leave to marinate The result: a perfectly fresh collaboration which lets foodies and travellers discover the world eating!

LETS 2024, mapped the Leading European Tech Scale-ups ecosystem that expanded outside their domestic market. And we are super pumped to share that WeRoad made this epic 251-long list (shoutout to our fellow Italians at Bending Spoons 🇮🇹)! It's a recognition of our expansion from our home market to all EU markets. 160,000+ WeRoaders from all over Europe and beyond (40+ nationalities) have travelled with us. We are very proud of this and eager to keep on expanding, and having more and more travellers experiencing WeRoad. #LETS2024 #LETS #WeRoad #TechScaleups #Scaleup #Travel #2024TechLeaders

FROM SELFIES TO SOPHISTICATED SNAPS As you know, we love a selfie. We like them big, we like them small, we like plastering them all over metros and cities for all the world to see. This time, however, we turned our cameras round and changed up our iconic format for something more artistic (but equally iconic). What do we all have ready in hand when travelling? A smartphone of course! So we organised a photo exhibition with Xiaomi Italia to test out the cameras of their Redmi Note 13 Pro+ 5G model, and prove that anyone and everyone can be a photographer (OK maybe not everyone). We called the exhibition “Icons,” because the photos were taken by coordinators, capturing their favourite, and most iconic moments during their trips, this summer. What about you? Are you more smiling selfie or sophisticated snaps when travelling?

SAVE THE DATE: 3RD OCTOBER 2024!!

A VERY BRAT STUNT FOR OUR DEMURE TRAVELLERS We took over Manchester with yet another Guerrilla campaign, to Brattily announce to Demure travellers they can now filter out trips with a private room option on our website. Hey, we're all about sharing rooms; we think it's a great way to get to know your travel companions. We also appreciate, however, that for some it's not always very demure, very mindful. So whether you're more Brat or Demure, you're always welcome on a WeRoad.