Think Beyond

🧊 Today is the first-ever World Day for Glaciers, a global call to protect the planet’s rapidly disappearing ice. To mark the moment, a high-level event is underway at UNESCO HQ in Paris. It brings together scientists, policymakers, creatives and campaigners to explore the state of the world’s glaciers and their crucial role in water security, communities and ecosystems. As part of the programme,Think Beyond Senior Partner Ingrid Beutler moderated a panel following the screening of DOWNSTREAM, a documentary by Protect Our Winters Europe and icebreaker. Ingrid was joined on stage by: ❄️ Thomas Delfino, French snowboarder and POW ambassador ❄️ Emma Fourreau, Member of the European Parliament ❄️ Larissa van der Laan, climate and glaciology researcher, artist and illustrator ❄️ Fabrice JC Remy, international lawyer and Vice President of Protect Our Winters France The conversation explored how science, sport, creativity and policy can work together to protect life downstream. With over two billion people relying on glacier and snowmelt for freshwater, this is an issue that affects us all. We’ll be sharing key insights from the panel in the coming weeks. In the meantime, make sure to check out DOWNSTREAM. Link in the comments 👇

At The Economist Impact Annual Sustainability Week in London, Think Beyond Global Head of Strategy and Insight, Radha Balani, led a panel of industry leaders tackling the biggest sustainability challenges in sport. From global events reshaping host cities to stadiums driving clean energy and sponsors delivering real innovation, the conversation focused on practical solutions and measurable impact. Here are 10 of the best quotes from an inspiring session. Georgina Grenon | Tanja Dik | Meghna Tare | Tania Braga | Edward Glanville

⚽ 14,000+ fans packed Pride Park for the Subway Women’s League Cup Final on Saturday, a huge moment for women’s football and an exciting showcase of Subway’s Fresh Moves initiative. From strategy to execution, Think Beyond helped bring Subway EMEA’s title sponsorship to life, showing how purpose-driven partnerships can elevate visibility, engage fans, and create more opportunities in women’s sport.   Matchday highlights: ✅ A buzzing Subway Fan Zone bringing fans closer to the action. ✅ Breakers showing off their Fresh Moves at half-time. ✅ Influencers capturing the energy behind the scenes. ✅ The Sub Club Watch Party with She's A Baller. ✅ And of course… Subways all round! 👏 A huge thanks to Women's Professional Leagues, The Circle Advertising Agency, FABRIC SOCIAL and Inspired Thinking Group (ITG) for making this happen. And a special shoutout to the Think Beyond project team Emily Holman, Kira Walters and Jake Samuel for their incredible work behind the scenes. 📧 To learn more, feel free to contact Emily.

Sponsorship in sport is evolving. Traditional models overlook the full value of impact-driven partnerships. As fans and brands expect more leadership on sustainability and social impact, how can sport move beyond media-led deals? Join Think Beyond at the International Sports Convention on Thursday as we explore how impact-driven partnerships are redefining sponsorship value and unlocking new commercial opportunities in sport. 💬 Panel: Redefining Commercial Partnerships in Sport 📅 Thursday, 20 March 2025 ⏰ 10:30 -11:10am 📍 Tottenham Hotspur Stadium, London Think Beyond Managing Partner Sam Shave will moderate the panel and is joined by an exceptional lineup of industry leaders: 🔹Richard Ames, Head of Commercial Acquisitions, The Football Association 🔹Maggie Murphy, Former CEO, Lewes Football Club & women’s sport consultant 🔹Danielle Lee, Director Brand and Marketing, Metro Bank (UK) Are you attending? Think Beyond's Simon Lucey, Jake Samuel, Emily Holman will be there alongside Sam, so please reach out to connect!

 ⚽ The Premier League has launched its Environmental Sustainability Strategy today, setting a vision for how environmental sustainability will be at the core of the League’s future, developed with support from Sustainability Experts Ltd and Think Beyond. The strategy outlines three priority areas: ✅ Adapt our business – Becoming net zero by 2040 ✅ Future-proof the game – Supporting decarbonisation across the League ✅ Engage and inspire – Raising awareness through programmes and platforms A huge congratulations to Will Hutton and The Premier League team on this milestone, and to Think Beyond's Dr Susie Tomson, Ellen Salter and Thomas Wells, as well as David Stubbs, for their work in shaping the strategy. If you're interested in learning more, please reach out to Ellen or Thomas.

Liverpool Football Club has teamed up with 1PointFive, a US-based carbon capture, utilisation and sequestration company, to launch exclusive products for Reds supporters while tackling their carbon footprint. For every product, LFC will calculate the carbon emissions from manufacturing up to the point of distribution to a club site. They will then purchase carbon removal (CDR) credits from 1PointFive using Direct Air Capture technology to permanently remove and store an equivalent amount of CO2 underground. It marks a significant step in LFC’s commitment to reducing its environmental impact through The Red Way, the club’s award-winning sustainability initiative developed with Think Beyond's support in 2021. Think Beyond supported Liverpool Football Club on the 1PointFive collaboration, working with the club to continue its commitments through The Red Way by ensuring its efforts remain innovative, credible, and aligned with best practices in sustainability. Ben Latty, Chief Commercial Officer at LFC, said: “Sustainability is at the heart of everything we do at the club. Through The Red Way, we are dedicated to reducing our carbon footprint and driving positive change for our people, planet and communities.”

🏆 Great to see so many Think Beyond clients shortlisted for the FEVO Sport Industry Group Awards 2025. Their work across sustainability, purpose-driven partnerships, fan engagement, and major sporting events continues to make a real impact across the industry. A huge congratulations to: ⚽ The Football Association (Best on Social, Environmental Sustainability, Event of the Year, Purpose-Driven Sponsorship, Short-Form Content) 🚴♂️ British Cycling (Event of the Year, Sport Organisation, Sport Team – GB Cycling Team) 🎾 LTA (Best on Social, Long-Form Content) 🏟 Greater London Authority (Two event partners recognised in Event of the Year – MLB London Series 2024, Jacksonville Jaguars) 🌍 International Olympic Committee – IOC (Environmental Sustainability) 🏁 The Goodwood Group (Event of the Year) 🏎 Silverstone (Event of the Year) ⚽ The Premier League (Fan Engagement) 🔴 Liverpool Football Club (Sport Organisation) ⛵ SailGP (Sport Organisation) 🏉 England Rugby (Sport Team – Red Roses) Well done to all the nominees. We’re proud to work with organisations that are driving progress in sport and beyond. Looking forward to celebrating the winners in May.

🚀 Accelerating Action for Gender Equity in Sport. This International Women’s Day, we’re celebrating those driving change. Those who refuse to accept slow progress and instead take bold steps forward. At Think Beyond, we’re proud to have spent the last six months working alongside Francesca Clapcich, an Olympic sailing athlete, mother, and trailblazer, as she builds belief and belonging in sailing and beyond. Through her leadership, Frankie is tackling discrimination in sailing and finding solutions that ensure more women can fulfil their potential through true belonging in the sport. Together with 11th Hour Racing, we’re supporting a campaign that features academic research into how belonging fuels better performance in sports teams, and how these insights can help humanity tackle wider challenges like climate change and discrimination. 🔗 Learn more about Frankie’s Believe, Belong, Achieve campaign: https://lnkd.in/eCF-uSM8 #AccelerateAction #InternationalWomensDay #WomenInSport #IWD2025 Team Francesca Clapcich

Can sport go green for good? Join Radha Balani, Global Head of Strategy and Leadership at Think Beyond, as she moderates a panel at The Economist’s Annual Sustainability Week on Tuesday, exploring how sport can make a lasting shift towards sustainability. 💬 Panel: From jerseys to journeys – can sport go green for good? 📅 Tuesday, March 11th 2025 ⏰ 5.20pm GMT 📍 London With fans increasingly expecting sport to lead on sustainability and social impact, the conversation will examine case studies of success, the challenges of balancing profit and planet, and the role sport plays in inspiring societal change. Radha will be joined by an exceptional panel: 🔹 Tania Braga, Director, Impact & Legacy, International Olympic Committee – IOC 🔹 Georgina Grenon Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee 🔹 Tanja Dik, Chief Executive, Johan Cruijff ArenA 🔹 Meghna Tare, Chief Sustainability Officer, FIFA World Cup Dallas 2026 & UT Arlington 🔹 Catie Munnings, Rally Driver, Extreme H A big thanks to Edward Glanville and the Economist Impact team for bringing this important conversation to the stage. Will you be attending? We’d love to see you there. Please reach out to Radha to connect!

Join Think Beyond and Liverpool Football Club at Procurement & Supply Chain LIVE this Thursday for a fireside chat on embedding sustainability into supply chains. Dr. Susie Tomson, Global Head of Insight & Impact at Think Beyond, and Rishi Jain, Director of Impact at Liverpool Football Club, will explore how the club is tackling Scope 3 emissions, building purpose-driven partnerships, and making sustainability a commercial driver. They’ll also offer practical, business-focused insights that other organisations can apply. 📅 6th March 2025 ⏰ 12.40pm-1.05pm 📍 QEII Centre, London 🔗 Register now: https://lnkd.in/eXfbCFXq Thanks to Supply Chain Digital and Sustainability Live for the opportunity to share how sport can drive change in this space.