Wild

To celebrate Black History Month, Janaina, Angel, and Lauren from our DE&I committee hosted a lunchtime quiz at Wild HQ, bringing plenty of delicious food, fun and thought-provoking questions. October marks Black History Month in the UK - at Wild, diversity and inclusion are paramount, and we prioritise creating a space that honours people from all backgrounds. We asked the hosts what they thought of the event: “This Lunch & Learn was focused on the impact and just how deeply rooted Black, African, and Caribbean people are in not only the culture of the United Kingdom, but worldwide as well. It was a chance to recognise and honour achievements, celebrate the sacrifices that were made to get where we are now, and to open eyes to work that still needs to be done in terms of representation and equity in professional spheres.” With delicious food, thought-provoking questions, and bonus points for impromptu karaoke, it was a memorable and enjoyable lunchtime— all planned in-house by our very own Wild team!

SWIPE YOUR PITS and CHECK YOUR TITS! Last year we created the Boob Case in collaboration with breast cancer charity CoppaFeel!. We wanted to raise awareness about the importance of checking your breasts and to normalise developing a regular checking routine that works for you! While we no longer stock this case, the message still stands. Here’s an easy reminder to check yourself: 🩷When your deodorant has come to an end, refill and check your chest 🩷Your deo should last 4-6 weeks 🩷This is the recommended time to regularly check yourselves 🩷Get to know your own normal (it’s different for everyone!) Everyone has breast tissue, regardless of gender, and we encourage every person to swipe your pits & check your tits!

We’re absolutely thrilled excited to be ranked third on LinkedIn’s 2024 Top Startups in London! 🥳 At Wild, we like to do things in a fun, bold and of course WILD way. From sending our founders naked through Trafalgar Square to launching campaigns like 'Swipe your pits, check your tits' for breast cancer awareness, and even jumping out of planes to put our deodorant to the ultimate test—our mission has always been at the heart of everything we do: eliminating single-use plastic from the bathroom by creating effective, beautiful body care. We are so happy that you’ve all been along for the Wild ride, and here’s to much more coming soon. 🚀 To celebrate, we asked our Influencer Marketing Executive, Daniela, to show us a day in her life at Wild HQ. #LinkedInTopStartups

Did you know that 20% of the global population has dyslexia? Despite being the most common learning difference, it’s often misunderstood by those who haven’t experienced it. At Wild, we’re proud to embrace neurodiversity—several members of our team have dyslexia & they use it to their advantage! - Freddy (CEO): “I sent our very first customer email back in 2019… with the subject saying ‘DEODERENT’..🫠 Spelling may not be my strong suit, but creating great products definitely is!” - Eli (Head of Brand): “Dyslexia is my superpower. 🦸♀️I’m a really visual person and this helps me dream up creative, abstract ideas. I like to call it ‘organised chaos’!” - Andrea (Retail Executive): I think my creativity is a lot thanks to my dyslexia, and for this I’m incredibly grateful. ✨ I’ve been blessed with a brain that is able to look at the world from a different point of view! This World Dyslexia Awareness Week, we’re spreading awareness, support, and understanding to help reduce the stigmas and misconceptions around dyslexia. Let’s celebrate neurodiversity and remind ourselves that being different is a strength, not a weakness. Share your stories below ⬇️

Lunch with Emma Bridgewater ✨ We had the absolute pleasure of a lunchtime Q&A with the amazing Emma Bridgewater herself. At Wild we’re so proud to be collaborating with Emma Bridgewater on our iconic Bumble Bee print deodorant and body wash cases – so it was incredible to actually meet the woman behind the brand and to hear the inspiring story of how this household name was born. She told us about the brand’s origins, why Stoke-on-Trent is so important to her, their sustainability challenges and how it feels to be a trendsetter. Honestly, the hour flew by… we could’ve stayed all day. A massive thank you to Emma for her time and enthusiasm, as well as to the whole Emma Bridgewater team for being the best collaborators on this exciting project. Keep your eyes peeled for the next steps our partnership! 👀

We threw our colleague Ailis out of a plane😱 (All to find out if our deodorant would keep her fresh while facing her biggest fear.) The best deodorant has to keep you fresh in the harshest of conditions. So, if we’re going to prove we’re the best, there was only one thing for it. What would make someone sweat more than anything else? Well, if you’re scared of heights it’s pretty obvious. I’m sure you can imagine the scenes in the meeting we came up with this one. There were cancellations due to the weather. There were tears. There were fears. But we finally made it happen. Watch to see how we got on.

THINGS WE THOUGHT ABOUT WHEN LAUNCHING AUTUMN LEAVES AS AN INTERNATIONAL CAMPAIGN - People universally love autumn  - People will therefore want to smell like the best season THINGS WE DIDN’T THINK ABOUT - It’s not even called autumn in the US  - It’s not even autumn in Australia - That the UK would have a spontaneous heatwave the day we launched it Oh well. It still smells incredible, no matter what you call it or how many layers you're wearing right now. We always need deodorant, right? 🍂

A small handful of the multitude of glowing comments we receive from our body wash users... we'll just leave this here.

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People of Britain. It's time to stop the stink, and choose a fresher future. We're coming to you with an important message from the Pit Party, your choice on July 4th. Vote the Pit Party. Because things can only get fresher...