Wizaly UK

Your attribution model is lying to you. Most marketers rely on digital data to track performance. Clicks, impressions, UTM links. But here’s the problem: Not every customer journey happens online. 💡 A prospect hears about your product at an industry event. 💡 A sales rep mentions your brand on a call. 💡 A decision-maker reads about you in a print magazine. None of this shows up in your analytics. And when you rely only on online data, your attribution model starts making some serious mistakes - undervaluing key touchpoints and over-crediting others. The fix? Integrate offline data. The best marketers don’t just optimise for clicks. They optimise for reality. Click the link in the comments to chat with us about how Wizaly integrates offline data! #Marketingattribution #Offlineattribution #Customerjourney

Customer Retention or Acquisition? 🤔 Which drives your marketing strategy? Acquiring new customers = Growth Retaining customers = Profitability Retention boosts profits by 25-95%, yet acquisition fuels expansion. The key is finding the right balance. Which do you prioritise? Vote below! 👇 #Marketingattribution #Customerretention #Customeracquisition

We had a fantastic time at eTail Connect - engaging discussions, insightful sessions, and valuable connections! It was great to meet so many industry leaders and exchange ideas on the future of eCommerce and retail. 👏 If we didn’t get a chance to connect at the event, we’d still love to chat! Feel free to reach out to Jeremy Bernard or Mélodie Ruffier. You can also book a call here: https://bit.ly/3UWjDeQ #eTailConnect #Marketingattribution #eCommerce

The morning sessions at eTail Connect Spring are flying by! 💫   We’ve got plenty more insightful sessions, interactive learning, and invaluable networking opportunities to come after the coffee break! 🍵 #eTailConnect #Retailers #eCommerce #eTail

Wizaly is heading to eTail Connect tomorrow! 🚀 We’re excited to join industry leaders at this exclusive event, where top retail and eCommerce professionals come together to share insights, strategies, and innovations. 📍 Attending eTail Connect? Let’s connect! Whether you're looking to optimise your marketing spend, gain a wider view of the customer journey, or future-proof your measurement strategy, we’d love to chat. 🔗 Connect with Jeremy Bernard and Mélodie Ruffier if you'd like to know more! #eTailConnect #marketingattribution #datadrivenmarketing #Wizaly #retailinnovation

Just over one week to go until #eTailConnect Spring! We're excited to speak to some retail leaders and connect with you all 👏 Can't make it? You can sign up to learn more about Wizaly any time here: https://bit.ly/3UWjDeQ 👈 #marketingattribution #attribution #customerjourney

What’s the most overlooked factor in choosing an attribution model? 🤔 (It’s not data accuracy.) The real issue? Organisational alignment. An attribution model isn’t just for reporting, it’s for decision-making. If sales, marketing, and leadership aren’t aligned on what decisions they want to make, even the best model won’t help. Get alignment first. Then pick the right model ✔️ Let us help you overcome your attribution issues: https://bit.ly/40QfcEq

Customer retention vs. acquisition: Where do you focus? Every business wants growth. But the path to it? That’s where the debate begins. ➡️ Some swear by customer retention - nurturing existing clients, increasing lifetime value, and leveraging loyalty. ➡️ Others push customer acquisition - scaling aggressively, reaching new markets, and driving rapid expansion. Both matter. But if you had to pick one as your priority, which would it be? Vote in the poll and drop your reason in the comments! ⬇️ #Customeracquisition #Customerretention #Attribution

What part of the customer journey do you find hardest to track? 🤔 For many marketers, it's those offline touchpoints, dark social interactions, and multi-device journeys that make attribution feel like a guessing game. 📉 💡 Is it the first touch? When a prospect hears about your brand from a word-of-mouth referral or a community mention? 💡 The middle touchpoints? When they research competitors, read third-party reviews, or engage with industry forums outside your tracking scope? 💡 Or the last touch? When they convert after weeks of lurking—switching from mobile to desktop, clicking a branded search ad, and filling out a form? Attribution isn’t just about assigning credit—it’s about uncovering how, when, and why your audience moves through the funnel. Without visibility, you’re optimizing in the dark. So, what’s YOUR biggest attribution challenge? #Marketingattribution #Customerjourney #Marketinganalytics

🎯 Why is attribution critical for modern marketing? Modern customer journeys are complex, spanning multiple channels - online and offline. Attribution models decode these journeys, showing how each interaction drives conversions. 🔑 Benefits: Smarter spending: Invest where it matters most. Cross-channel insights: Connect online and offline efforts. Better understanding: Decode customer behaviours. With tools like Wizaly, marketers turn data into action, optimising ROI and enhancing strategies. Is your marketing as efficient as it could be? #attribution #marketingattribution #ROI #customerjourney