Women in CX ™

How inclusive is your customer experience design? 🌍 In today's diverse world, many organisations miss the chance to integrate inclusivity into their CX strategy. 💥Stine Ringvig Marsal💥 recently led a powerful session on how small, accessible changes can enhance the experience for customers with disabilities and drive business growth. 💡 She shared how these thoughtful adjustments open doors to new revenue streams and build lasting customer relationships. Curious to learn more? Dive into the top takeaways from Stine’s session here https://lnkd.in/eDFTZ9FF #InclusiveCX #AccessibilityMatters #CustomerExperience #BusinessGrowth #InclusiveDesign #Leadership #DEI

We’re bringing together an incredible lineup of female leaders for a panel discussion at Toget(her) Micro Retreat! 🌟 Joining us on November 14th in Lisbon, Portugal are: Clare Muscutt (WiCX) (Founder & CEO of Women in CX ™) Emmie Faust (CEO of Female Founders Rise) Benedita Miranda (General Manager at Foundever) Hosted by Oriana Ascanio ⚡️💜 These trailblazing women will share their personal stories and insights on how to tackle workplace challenges head-on. Ready to learn from these amazing women, connect with like-minded leaders, ground yourself, and get inspired? This unique event has very limited spaces, and spots are available exclusively through application! Register here: https://lnkd.in/eJFyBjHu #FemaleLeadership #WomenInBusiness #TogetHer #WomeninCX #WebSummit

Let's take a moment to appreciate Beth Karawan 🍩's brilliant suggestion of personalized donuts at the Women in CX ™ conference. This giveaway alone proves that she truly understands CX and the outside-in approach to business. =) Beth not only presented a fantastic case study on product innovation and the power of unleashing women's inherent collaboration styles to revitalize a brand, but she also inspired me with her unique storytelling techniques. I 💙 how she seamlessly blended movie clips and commercials into her session. This approach tapped into nostalgia and a sense of connectedness, allowing me to more deeply tune into her insights. The icing on the cake was getting to hang out with Beth for a bit after the conference ended. I truly appreciated her style, creativity, and passion for customers! Thank you Women in CX ™ for making this incredible experience possible! #wicx #customerexperience #womensupportingwomen #storytelling

I’m bounding into the new week feeling excited and inspired after attending the amazing “unconference” experience Women in CX ™ hosted last week. Thanks so much to Clare Muscutt (WiCX), Meg Coates, Sabine Groven, and ✨Amélie Beerens👠 for organizing this fantastic event! And thanks to Diane Magers, Jeannie Walters, CCXP, CSP, Valerie Peck, Renee Fokken, Michelle Brigman, Beth Karawan 🍩 and Crystal D'Cunha, CLC, CPS for the insights you presented. Everyone exceeded my expectations! For my fellow Women in CX, be sure to attend the next event hosted by this dynamic community! #WomenSupportingWomen

Humility… I’ve worked with her for nearly a decade and I’m just now finding out that the White House honored her with a service award. And as she went up to speak at the Women in CX ™ conference, I found out she won the award again this week! Congrats Deepti Padakanti on a well-deserved recognition and inspiring talk. Clare Muscutt (WiCX) Diane Magers #womenofericsson Regina Duran Dara Lundquist Girl Scouts of Northeast Texas

Clare Muscutt (WiCX), the Trailblazing Founder of Women in CX ™, delivered a powerful conversation about Product Market Fit & "Why Start Ups Fail." She shared the common approach of Inside Out Research, where companies start with a product and then craft a campaign that appeals to the pain points. While this approach may work, it often falls short because being a great product isn't enough. The solution must enable customers' desired outcomes in a way that is enjoyable to use. Clare emphasized that the approach should seek the intersection of desirability, feasibility, and viability. As I listened to Clare's insights, I couldn't help but reflect on my own career, recalling numerous examples of this gap. In fact, her talk was a timely wake-up call, highlighting some missteps I've been making within my own business. ( 🙏 Thanks, Clare!) 🔑 The key takeaway for business leaders is to always start from the outside and work our way in. We should observe customers through eyes of curiosity, not to validate our own beliefs. By getting to know them, their way of being, their ambitions, challenges, and desires, we earn the right to deliver a solution. This method positions us, our businesses, and our customers for success. #CustomerExperience #ProductDevelopment #Marketing #CustomerSatisfaction #Innovation

✨ Just got back from our first-ever Women in CX ™ UnConference in the US! 🇺🇸 It was such a milestone—our first event in America and the first time using the principles of Open Space, which led to some of the most inspiring conversations I’ve been part of. I feel so lucky to have spent time with some seriously brilliant women who brought their A-game to every session. The energy was amazing from start to finish!💡 A massive shoutout to Ericsson for generously hosting us at their North America HQ—it was the perfect spot for our event. Also, huge thanks to our amazing organising committee, led by Diane Magers and Kate Darcy! 🙏 Now that I’m back and shaking off the jet lag, I’m diving into the outputs from the UnConference, reliving it all. 📝 #WomenInCX #WiCXUnConference2024 #OpenSpaceTechnology #WomenSupportingWomen #AudaciousWomenInCX #CustomerExperienceEvents

F*ck the CX patriarchy. Yup, I said what I said. Want to know why I said it? Keep reading, and let me know what you think.

If you're part of the CX community, you already know how brilliant Jeannie Walters, CCXP, CSP is. She's been a thought leader and impact maker for decades, elevating the way businesses deliver great experiences. Last week, she kicked off the Women in CX ™ event setting the tone of "Connecting Impact." What I loved most about her keynote, "Making CX a Strategic Asset," was the powerful call to action for CX leaders. She challenged practitioners to step into the role of a "General," maneuvering effectively. Jeannie asked what tactics CX leaders are using to become strategic assets. She provided actionable steps to prepare and position yourself as an impact-driven leader. I took away a strong message: if CX leaders aren't stepping into their power with credible and trusted insights, they're missing out on the opportunity to make an impact. Her words come from a place of watching companies and CX teams struggle to transform because they lacked clear success metrics, owners, and behaviors to create high-impact business outcomes. I applaud Jeannie for continuing to be a vocal and influential champion for CX, people, and business success. Thank you Clare Muscutt (WiCX) Sabine Groven Meg Coates and the Women in CX ™ team for such an amazing event. I have more to share as I reflect on the 2 day event! #customerexperience #customercentricity #transformation #leadership #CX #EX

Last week at the Women in CX ™ UNconference in Dallas, I stood alongside some truly inspiring women, talking boundaries, leading visualization exercises, and facilitating a conversation around CX burnout with the power of Open Space Technology. It was pure magic—two days full of insight, connection, and energy that left me feeling more empowered and grateful than ever. And, little did I know, I accomplished a goal I didn’t even know I had—line dancing to Shania Twain! 😂💃 Here’s what hit me the hardest: - Mindset is a strategy, business is a discipline. If you’re not intentional about it, you're missing the point. - Bring the reality check. Get real with yourself and your business—dream big, but stay grounded. - Proactivity is the lifeblood of CX. It's no longer about reacting; it's about setting the course. - The era of CX programs is over. It’s time to build CX models that are agile and human-centric. - Insight = revelation. It’s not just data; it’s what fuels brilliant work. - Stories drive action. Facts tell, but stories sell—and they get people moving. I could go on forever, but just know this: The Human-Centered Business Movement is officially ON. What’s your biggest takeaway when it comes to CX today? I’d love to hear how you’re creating real impact in your corner of the world.👇 A huge thank you to the incredible WiCX team and all the amazing participants—you made this journey truly special. 💫 #WomenInCX #Boundaries #WiCXAmerica #HumanCenteredBusiness #WiCXUnConference2024