xHeight Design

This year, Nescafé unveiled a global rebrand, so pour a coffee and let’s take a look at what makes this stand out. ☕️ The iconic coffee brand’s refresh isn’t just about aesthetics, the rebrand is a strategic move to connect with today’s modern coffee drinkers while staying true to its commitment to sustainability. The new packaging design, which now prominently features the tagline “100% responsibly sourced coffee,” ensures Nescafé is staying relevant in a rapidly changing marketplace. This rebrand proves that even the most loved global brands can evolve to stay ahead of the curve, embracing new consumer expectations without losing their essence. It’s about striking that perfect balance between innovation and tradition. 👌 Does your brand need a refresh? Please get in touch as we’d love to have a chat. #Rebranding #BrandRefresh #Nescafé #Sustainability #DesignUpdate #CoffeeCulture

When most people hear the word ‘rebrand,’ they think of a complete transformation—new logos, colours, messaging, etc. 🎨 But sometimes, the most impactful changes are subtle adjustments rather than sweeping redesigns. Case in point: PayPal's recent rebrand. 💡 Instead of a full redesign, PayPal opted for a 'tweak', an update which kept the brand’s core identity while refining its visual and functional elements. These types of rebrands are all about repositioning, staying relevant, and enhancing user experience without losing the recognition loyal customers have come to trust. 🤝 This approach is a reminder that not all rebrands need to be complete overhauls. Sometimes, a thoughtful update is all it takes to reposition a brand for the future, while remembering its past. 👌 What are your thoughts on PayPal’s new rebrand? 🤔 Whether it’s a tweak or a total transformation, rebranding is always an exciting challenge, please get in touch if you want to discuss your rebrand! #Rebranding #DesignStrategy #BrandIdentity #GraphicDesign #BrandEvolution #MarketingStrategy

Exciting press coverage! A selection of the Yellowstone - Dutton Ranch Dog Treat Co. Treats that we designed the packaging for are now available via Walmart online! 🐾 Inspired by the iconic show, this has been an amazing project to work on, and it’s fantastic to see it featured in this She Knows article. From concept to final product, the goal was to create packaging that embodies the rugged, adventurous spirit of the Yellowstone Ranch while appealing to pet owners who want the best for their furry companions. We’re delighted to have played a role in bringing a little piece of Yellowstone into the lives of pet parents across the US! #PackagingDesign #YellowstoneDuttonRanch #DogLovers #GraphicDesign #PetProducts #Yellowstone #DesignForPets

We were so pleased when Michelle at ByJove Media approached us for a rebrand after 15 years. Her creativity and personality were not reflected in her branding, having used a free logo maker website all that time ago. 😳 We modernised the font and freshened up the colour palette and created an overall more playful (whilst still maintaining professionalism) look and feel. Take a look at the reveal! 🤩 Michelle was delighted with the rebrand, and we are so happy to see her new brand - which positions her much more correctly - out in the World. 🌍 Considered a rebrand for your businesses? Please get in touch for a chat. 💬 #rebrand #branding #onbrand #rebranding #logo #brandingexperts

It's all about how we get the balance between sustainability and luxury when it comes to packaging following our visit to London Packaging Week 2024 📦 The xHeight team had some fascinating discussions with industry experts at the exhibition, not just about sustainable packaging ♻️, but also the key trends in packaging for 2025, which we gained some really useful insights into and are looking forward to putting into action for our clients! If you want to have a chat about packaging design for your brand, please do get in touch. ☎️ #packaging #londonpackagingweek #branding #design #sustainability #luxurybrand

Lights, Action, Camera…Poster! 🎬 We were excited to be asked by Silvertip Films to not only design their posters promoting the Horsham Film Festival 2024, but also be a Silver sponsor for the event! Now in its 6th Year, the Festival celebrates films from all over the UK and has this year partnered with the Everyman Cinema, Horsham to both host the Awards night as well as run a program of screenings. Good luck to everyone for the awards night this evening! 🍿 #posterdesign #graphicdesigners #brandingagency #supportlocal

xHeight have moved on from the bright lights of Vegas after an amazing few days at Superzoo, and we are currently spending some time hiking and exploring the wonder that is the Grand Canyon. 🤩 From here we’re road tripping over a period of a week, joining up with Route 66 en route to Dallas. 🇺🇸 Route 66 is an amazing example of a strong brand. Spanning the heart of America, it symbolises mobility, freedom and the pursuit of the ‘American dream’. Its visual brand has been replicated many times and in many ways – in the movies, on merchandise and in retail units. 🎬 We’re really excited for this trip! Thanks to Duncan and Katrina, Travel Counsellors, for booking this fantastic trip for xHeight. #branding #travelindustry #roadtrip #worktrip #designexperts

And it’s a wrap! What a fantastic time we had at Superzoo 24! Great to build relationships old and new and to hang out with the Dutton Ranch Dog Treat Co. for the past few days! 🐕 Very proud to be part of the team. Until next year Superzoo… #lasvegasnevada #superzoo #petindustry #branding #pettreats #designteam

Day one of Superzoo for the xHeight team! We had an absolute blast! 🐕 So great to catch up with Kevin Rizer and the rest of the Dutton Ranch Dog Treat Co. face-to-face as well as meet many of the other exhibitors. 🐾 Superzoo 2024 is the biggest event to date, and Mandalay Bay where it’s being held in Las Vegas is an incredible venue! 🤩 To see our design work in person and receive such positive comments was really the cherry on the cake! Here’s to Day Two! #PetIndustry  #Packaging  #Branding  #DogTreat #Superzoo

Exciting News from the xHeight Team! We’ll be at booth number 7657 at Superzoo 2024 in Las Vegas tomorrow with the team from Yellowstone Dutton Ranch dog treats! 🐶 xHeight is delighted to have created the packaging design for this fantastic new product coming to market. Come and say hello if you are attending! #PetIndustry #Packaging #YellowstoneDuttonRanch #Branding #DogTreats #LasVegas