YELLOW Marketing

The audience have spoken, they want to be Entertained 🎥📺 Audiences were surveyed and 34% said brands are too focused on self-promotion, beating low quality content and infrequent posts. Social media has been changing for a while, and this isn't a strategy you can change to overnight. A lot of businesses want to remain professional, while some profit from organic social media still. However, a large number of the audience surveyed want entertaining, relatable content. Read more here: https://lnkd.in/ezdbaqmA #Yellowmarketing #SocialMedia #OrganicSocial #SocialPlatforms #AudienceResearch

Improving Your Campaigns 📈 Episode 6 - Getting Analytical 🕵️ Continuing our 6-video series, Yellow Co-Founder Dave Roberts explains how to split-test your marketing and use analytics to improve your results. For a full marketing department at a price no one can match, choose the Yellow Marketing Programme 👉 https://lnkd.in/ddb6_8kF #YellowMarketing #DigitalMarketing #Marketing #Business #SocialMediaMarketing

It's difficult to be active on every single platform with the ever-growing landscape of social media. For brands, maintaining a presence on just one social network is hard enough, let alone many. Did you know, the top ROI concern for social media is maintaining a presence on multiple platforms, beating things like attribution to campaign and short term impact. In 2024, strategic organisations will push back against unjustified expectations to do everything on every platform. Focusing efforts where they need to be is becoming more important for businesses. To read more, click here: https://lnkd.in/ezdbaqmA #YellowMarketing #SocialPlatforms #Hootsuite #SocialMedia #Changingtimes

Improving Your Campaigns 📈 Episode 5 - No One Wants To Work With A Logo 😶 Continuing our 6-video series, Yellow Co-Founder Dave Roberts explains why focusing on your brand instead of your people is going to harm your marketing. People want to work with people. Not a logo. If you ever need support with your marketing, check out the Yellow Marketing Programme 👉 https://lnkd.in/ddb6_8kF #YellowMarketing #DigitalMarketing #Marketing #Business #SocialMediaMarketing

Artificial Intelligence is increasing in use and popularity across Social Media. However, we must look at the research. Audiences are not necessarily embracing AI and AI-generated content as much as social marketers are using it. Audiences are varied though, Gen Z claim to know what is AI generated more often than other age groups. While Baby Boomers are less confident in their ability to recognise it. AI is an incredible tool, but one we must not overuse! It's great with brainstorming ideas, coming up with suggestions and writing a first draft. But leave the creativity, edits and interactions to us humans, especially depending on your audience. To read more, click here: https://lnkd.in/ezdbaqmA #YellowMarketing #AI #ArtificialIntelligence #Hootsuite #SocialMedia

Improving Your Campaigns 📈 Episode 4 - Stand For Something 👊 Continuing our 6-video series, Yellow Co-Founder Dave Roberts explains a new important part of the sales process that most companies are lacking, and why it's essential to tell the world what your brand stands for. If you would like a full marketing, design, content, digital social and video DEPARTMENT for the price of hiring one person in-house, check out the Yellow Marketing Programme 👉 https://lnkd.in/ddb6_8kF #YellowMarketing #DigitalMarketing #Marketing #Business #SocialMediaMarketing

Social media is a constantly evolving landscape that changes just as we start to get comfortable. Focusing solely on money risks turning social media into a short-term demand generation machine. Instead, maximise social media as a space to create deeper connections, meaningful interactions, and customer relationships. To learn more click here: https://lnkd.in/ezdbaqmA #YellowMarketing #SocialMedia #Trends #AI #Hootsuite

At the beginning of any project it's important to get together as a team to understand the brief, brainstorm ideas and work out goals. Here's the team in a recent creative meeting going through the requirements a clients has asked for. When you sign up to work with us you'll be in the safe hands of our creative team who will work hard to develop your marketing across the board. To find out more, click here: https://lnkd.in/ddb6_8kF #YellowMarketing #TeamMeeting #Creative #Marketing #AgencyUK

Improving Your Campaigns 📈 Episode 3 - Being Heard In The Noise 📢 Continuing our 6-video series, Yellow Co-Founder Dave Roberts takes you through how to put yourself in a 'category of one' in your industry. If you ever need support with your marketing, check out the Yellow Marketing Programme 👉 https://lnkd.in/ddb6_8kF #YellowMarketing #DigitalMarketing #Marketing #Business #SocialMediaMarketing

At Team Yellow, we regularly produce awareness campaigns for the NHS. 🙌 Since very early in our company's history, we've been privileged to support and promote the NHS and the incredible work undertaken by its staff. It's been a real honour to work with the NHS so many times - we can't wait for our next collaboration! If you're looking for premium videography at an unbeatable price, click here 👉 https://lnkd.in/ddb6_8kF #BTS #FilmShoot #Marketing #Cinematographer #FilmCommunity #Videography #Production