YMU

YMU are looking for a Talent ID/Introducer to join our UK Football Division. Please find details and how to apply in the link below. https://lnkd.in/eS-WAHkm

YMU are looking for a Talent Assistant to join our Global Entertainment team. Please find details and how to apply in the link below. https://lnkd.in/eMQnesjt

YMU are looking for an Assistant Talent Manager to join our Global Entertainment team. Please find details and how to apply in the link below. https://lnkd.in/dh66BmEb

Rylan Clark’s new social video format is taking off! 🛫 Over the last few weeks, our social & digital teams collaborated with Rylan to develop a new social video format for his channels. He wanted to create an original social video format that was totally unique to him, embodied his sense of fun and unique infectious personality, and allowed for free-flowing content collaborations with other celebrities and creators. The result? "Air Rylan" 🎬 A show where Rylan interviews special guests on his very own plane - diving into the good, the bad, and the unforgettable conversations that happen at 30,000 feet. ‘Air Rylan’ is inspired by the surprising conversations we often find ourselves having with strangers on a plane - giving viewers an inside look into the lives of their favourite stars.. as they unload their baggage and settle in for the long haul. Working with leading producers StudioB and our in-house creative & social team, the team built a studio plane set for the series - complete with ‘Air Rylan’ branded seats, beverages, magazines, passports and crew outfits. Rylan’s first few guests include social media stars & TV personalities including GK Barry, Danny Dyer, Miriam Margolyes, Ash Holme and many others - with episodes dropping weekly across Instagram, Tik Tok and YouTube, launching today. Through the teaser campaign in the build up, Rylan has already seen unique levels of engagement across his social channels: ⏭ 6.2million+ organic views of the teaser content on Instagram last 7 days ⏩️ 2.3million+ organic views of the teaser content on Tik Tok last 7 days ⏭ 300%+ growth in organic post reach last 7 days on Rylan’s Instagram, and 250%+ organic post reach on TikTok  ⏩️ 26 press articles teasing the series, driving wider earned media pick up A good example of how original social video formats can draw in new audiences for talent & creators, and unlock the power of collaborations. Shout out to Nader Dehdashti, Jade Whiteley, Blaise McGowan, our Head of Creative Cavella Pottinger, Summer Bourne, Jessica Titus, the YMU Studios team, and our production partners StudioB

We are thrilled to welcome two significant additions to YMU! Rhyanna Coleman, former Spotify executive, has joined us as the new leader of our rapidly expanding podcast division! 🎙️ Rhyanna brings a wealth of experience from her time at Spotify, where she worked with top UK podcasters like Gary Lineker and launched podcasts for stars such as Rob Brydon, Olivia Neill, and Munroe Bergdorf. She will spearhead our growing podcast portfolio, including Fearne Cotton’s ‘Happy Place’, ‘High Performance’ with Jake Humphrey & Damien Hughes, Grace Beverley’s ‘Working Hard, Hardly Working’, James and Fuhad’s ‘ShxtsnGigs’, Jamie Laing and Sophie Habboo’s ‘Newlyweds’ and ‘Great Company’, Sophia Tuxford and Cinzia Baylis Zullo’s ‘The Girl’s Bathroom’, Giovanna Fletcher's Happy Mum, Happy Baby' and many more. She will also oversee exciting new projects, such as Davina McCall’s upcoming women’s health podcast (part of Steven Bartlett’s Flight Group) and fresh content from Graham Norton, David Walliams, and Matt Lucas. Coleman will join YMU’s digital, commercial, live and content teams who have successfully coalesced around talent podcasts, building them into wider multi-platform community brands - such as Fearne Cotton’s ‘Happy Place’. Drew Middleton, former LADbible strategy head, has joined us to lead digital marketing and social strategy across our portfolio of top talent and creators 🤳 Drew has activated over 500 branded content partnerships, including high-value deals with brands such as UberEats, Warner Bros, Visa, Nando’s, Disney+, UK Gov, KFC, and many others. He has also orchestrated social and digital activations that have reached over 1.4 billion people globally. Drew will elevate the strategy, creative direction, and monetisation across our entire roster, continuing to enhance our clients' profiles and attract more of the biggest names. Stay tuned…

We are thrilled to announce that Floribert Ngalula has joined Bayern Munich as part of Vincent Kompany’s coaching team! Additionally, we are excited to share that Dean Holden has extended his tenure at Al Ettifaq until 2027. Congratulations to both on these significant milestones!

"YMU Signs Five Influencers With Combined TikTok Following Of More Than 6M" - another wave of top client signings for Lucy Loveridge, Meghan Peterson, Grace Nicholson, Lois Hatton and Lee Gray - as reported by Jake Kanter at Deadline Hollywood https://lnkd.in/e5RQgeFU

As reported by Jake Kanter at Deadline Hollywood, YMU Group has signed Grace Beverley for global 360 management. https://lnkd.in/eeZiqUba Grace is a serial entrepreneur, changemaker and digital broadcaster. At the age of 27, she has founded 3 highly successful companies – activewear brand TALA, fitness tech brand Shreddy, and personal organisation brand The Productivity Method – and has a global following of over 3 million people on social media. Grace was named first in Forbes 30 under 30’s retail and e-commerce list at age 23. Her first book, Working Hard, Hardly Working, was an instant Sunday Times No. 1 Bestseller – and Grace’s podcast of the same name has a reach of over 25 million people. Grace has been featured by BBC Radio 4’s Woman's Hour, Bloomberg News, Business Insider and Vogue Business. At YMU, Grace will be represented by the newly-formed Global Entertainment division, whose stellar client roster also includes Ant & Dec, Claudia Winkleman, Jamie Laing, Simon Cowell, Clara Amfo, Dr Julie and ShxtsNGigs. Lucy Loveridge, YMU’s Joint Managing Director of Global Entertainment, said: “Grace really is a stand-out multi-hyphenate talent – the scale of what she’s achieved is just jaw-dropping. “With our best-in-class teams across social media, events, brand partnerships and digital marketing, YMU can provide a uniquely powerful launchpad for the next phase of Grace’s exponential growth.” Grace Beverley said: “I feel I’m at such a pivotal point in my career, particularly with the growth of the Working Hard, Hardly Working podcast, and YMU’s new division feels like the perfect fit. I’m really looking forward to working with Lucy and the YMU teams.”

As reported in Deadline Hollywood YMU has completed its financial restructuring, with Permira Credit as our new majority shareholders. I’m delighted to finally be able to post about the deal – which was the result of so much hard work and commitment from the teams involved.   Our capital structure and balance sheet is transformed, with much less debt – and we now have an access to investment capital. This is a deal that unlocks so much new potential for YMU, our colleagues, clients and customers:   * We’re investing in our business - we have been working behind the scenes for the last 6 months on some additions to the Group which will further propel us in our core business areas - details coming soon 
 * We’re on the hunt for acquisitions   * We’re reshaping aspects of the business for the future – more to come on that tomorrow!   At the start of 2022 we had just launched a Social division – now Lucy Loveridge ‘s team is the undisputed market leader in the space with signings including Mrs Hinch, Dr Julie, Jamie Laing, ShxtsnGigs and just recently Patricia Bright (with more to be announced in the coming days).   DSM, which we acquired in September 2022, is another digitally-powered area of growth, led by the excellent Tom Henderson and Robert Wadsworth   In just the first two months of 2024, clients including Claudia Winkleman, ShxtsnGigs, Evan Ferguson, Graham Norton, Amelia Dimoldenberg and Stacey Solomon – and too many more to list – have been doing their best work. Winning awards. Fronting hit shows. Breaking records. And all supported by the best-in-class teams at YMU.   It’s a privilege for me to lead this most remarkable company, with its incomparable roster of clients – and the best is yet to come.   https://lnkd.in/endSFjbx

Congratulations to all YMU football clients representing their country across the international break ⚽🙌