HOW CAN LOYALTY PROGRAMS CHANGE CONSUMERS' MINDS? I am delighted to share a guest article for the loyalty software company Antavo Enterprise Loyalty Cloud. They were curious to explore the role of their technology in helping drive change in consumer behaviour and mindset around #sustainability. My business works closely with the board of purpose-driven brands, helping them with their #esg and #sustainabilitystrategy “Firstly, companies need to focus on building strong foundations and authenticity, communicating their goals and commitments, and using loyalty programs as a platform to find and support brand advocates” You can read the whole article here: Thanks to Michelle Ellicott-Taylor Barbara Kekes-Szabo Zsuzsa Kecsmar Antavo Enterprise Loyalty Cloud
🌍Sustainable loyalty programs are a great way for companies to better highlight their value proposition, shape customers’ relationship with the environment, and reward members for making sustainable choices. 🌱In this article from Joanne Yulan Jong, ESG sustainability & brand consultant and founder of the award-winning agency Yulan Creative , you’ll discover: - where companies need to put their focus - the three key challenges brands face - and the four steps companies need to start with in order to change customers’ minds about sustainability. You’ll also find great examples of sustainable loyalty programs from companies like TheBodyShop QR and Patagonia. #loyaltyprograms #sustainability #buildtrust