Yulan Sustainability

🌍Sustainable loyalty programs are a great way for companies to better highlight their value proposition, shape customers’ relationship with the environment, and reward members for making sustainable choices. 🌱In this article from Joanne Yulan Jong, ESG sustainability & brand consultant and founder of the award-winning agency Yulan Creative , you’ll discover: - where companies need to put their focus  - the three key challenges brands face  - and the four steps companies need to start with in order to change customers’ minds about sustainability. You’ll also find great examples of sustainable loyalty programs from companies like TheBodyShop QR and Patagonia. #loyaltyprograms #sustainability #buildtrust

PICTURE A BATHTUB: 🛁 It is filled to 90% capacity, and it keeps filling up. With limited space remaining, it's about to overflow, potentially flooding the house and causing havoc. 🏡🌊 Now, imagine a group of people standing there, trying to reach a consensus on what to do. They're facing a dilemma because they can't agree on a fair strategy. Meanwhile, each person is still adding water to the tub. 💬💧 As the urgency to make a decision grows, some awkward questions emerge: 1- Who's responsible for filling the bathtub to this point in the first place? 2- Who owns the last 10% of space in the tub: is it everyone's share equally? 3- OR should it be distributed among those who haven't contributed much to the water already in the bath? And, if someone comes up with an ingenious way to scoop out water, who bears the cost of making it happen? This analogy, brilliantly discussed by panellist David Greely of Abaxx Technologies during a Financial Times webinar, mirrors the immense challenge and complexity of dealing with CO2 emissions and emerging Carbon Markets. 🌍🌱 It highlights the pressing need for collaboration and innovative solutions as we navigate the global issue of climate change. 🤝🌿 Have you heard of any other analogies that can help make this complex challenge simpler to understand? _____________________________________________________ Yulan Sustainability works with business leaders of product-led companies and manufacturers who are passionate about reducing their environmental impact and becoming more sustainable. If you are looking for support with your sustainability strategy then do drop me a line. #ClimateChange #CarbonMarkets #CO2Emissions #Sustainability #Innovation #ClimateAction #EthicalSourcing