Zenith

🚨 New Episode Alert! 🚨 On today’s #TheAgeofThinkingSand, we explore the possible futures that AI could bring. From hyper-personalisation to AI-powered assistants, we uncover what marketers need to know to stay ahead of the game. 🎧Tune in now: https://lnkd.in/eSHw9nff #theROIagency

We’re proud to share that our Welcome to Arby's, Home of the Good Burger 2 Meal campaign has been shortlisted at the The Clios under the Partnerships & Collaborations category! Huge shoutout to Inspire, our Inspire Brands team and also our partners at Paramount for their collaboration, dedication and creativity in bringing this to life. Fingers crossed for the win!

We’re excited to share Daryl Blanco, SVP of Performance Media at Zenith US, participated in the panel discussion “Unboxing Advertising Journeys: Industry Perspectives” at Microsoft Advertising’s Chicago Fall Roadshows this week. He was joined by Brian Aldrich, Chief Strategy Officer at Logical Position, with Haley Hirsch, Senior Account Executive at Microsoft, moderating the session.   The panel delved into the rapidly evolving landscape of omnichannel advertising, sharing strategies for expanding performance marketing and exploring how AI is enhancing creativity and efficiency in advertising.   A huge thank you to Microsoft Advertising for hosting us!

How will #AI reshape the future of marketing? Next week on #TheAgeofThinkingSand, we’ll explore a variety of potential futures from dystopian dreams to human-AI partnerships. Be sure to tune in for insights and strategies that could define the next decade of marketing. #theROIagency Catch-up here: https://lnkd.in/e4-zUWz2

We’re thrilled to share some exciting news! Our partner, COVERGIRL, has been named the #1 Cosmetics and Makeup Brand of 2024 by TIME and Statista! This prestigious honor was based on a survey of 22,000 US consumers from August 2023 to October 2024, with brands evaluated on key factors like Awareness (15%), Social Buzz (10%), Likeability (30%), Usage (15%), and Loyalty (30%).   COVERGIRL achieved a flawless score of 100, claiming the top spot. Congratulations, Coty!   Check out the full list here: https://lnkd.in/gQ7qiq5C

We’re excited to announce that Walmart has been named a finalist in the 9th Annual Shorty Impact Awards with three impactful campaigns. A huge thank you and congratulations to our PubW Team for this achievement!   We’re shortlisted in the Media Partnership category for the Walmart x Ebony – SheEO Business Disrupters campaign, which spotlights trailblazing women entrepreneurs making waves in their industries.   We're honored to be a finalist in the Live Streaming category for Black & Unlimited Fatherhood Streamathon, where Walmart partnered with Group Black to create a Juneteenth celebration of Black fatherhood through a live stream and real-world engagement.   Lastly, our collaboration with REVOLT for Revolt Receipts, a campaign breaking systemic barriers and empowering Black creators, is a finalist in the Branded Series category for promoting inclusivity and unlocking boundless potential.   Please support us by casting your vote via the links below. Every vote counts, and we truly appreciate it!   SheEO Business Disrupters: https://lnkd.in/g7gxaDXy Black & Unlimited Fatherhood Streamathon: https://lnkd.in/gqVuEnXd Revolt Receipts: https://lnkd.in/gJna2EbR

We couldn’t be more proud to share that our very own Molly Finnerty, Chief Investment Officer of Zenith US, has been named one of She Runs It’s 2025 Working Mothers of the Year in the Established Moms category! Molly’s dedication, both as an industry leader and as a mother, inspires everyone around her.   This honor is a testament to the incredible impact Molly makes every day, professionally and personally. Congratulations, Molly, on this well-deserved recognition—we are so lucky to have you. #SheRunsIt #EstablishedMoms #WorkingMothersOfTheYear #WomenInLeadership

Zenith is incredibly proud to announce that we took home three trophies at last night’s MediaPost OMMA Awards!   Here are the winning campaigns:   Our Walmart Team won Best Use of Video on Social Platforms for the campaign RomCommerce—redefining retail with shoppable video innovation.   Our Inspire Brands/Buffalo Wild Wings Team won Podcasts/Digital Audio for the campaign They’re a Wing Place but Them Burgers Are Slept On.   Lastly our Inspire Brands/Arby's Team won QSR/Fast Casual/Delivery for the campaign Welcome to Arby’s, Home of the Good Burger 2 Meal.   A huge congratulations to everyone involved in these incredible wins, and thank you for the amazing work you do every day. 

  Zenith US is proud to announce the launch of the Zenith ADvocate Program (ZAP) – our brand-new, pro-bono initiative created to empower diverse-owned small businesses with expert media consulting and educational resources!   Created by the Zenith US D&I Council, ZAP is designed to help businesses elevate their marketing knowledge and skills with on-demand courses covering key media disciplines. Each course includes custom workbooks to guide participants in applying what they learn to their specific business challenges.   Would you like to be a part of ZAP? Scan the QR code or click the link below, and we’ll be in touch! We’re beyond excited to help you and your business! https://lnkd.in/d8E7DiRw

Great day at Advertising Week! We had the opportunity to hear from Colleen Hotchkiss, President of Growth Practices at Zenith US, during InMarket’s Culture & Commerce lunch panel on 'Driving Real-Time Brand Impact with Always-On, Connected Commerce.’   Colleen highlighted the critical importance of delivering more with less by transforming brand media demand into tangible retail and commerce outcomes, all while ensuring long-term brand health. It was an inspiring discussion on how brands can stay ahead in an ever-evolving commerce landscape.   Huge shoutout to Colleen, and major thanks to InMarket for having us! #AWNewYork24