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How do you use neuromarketing techniques to understand consumer subconscious and emotional responses?
Neuromarketing techniques are a great tool too manage impact on your presence of your products and Creatives. However, it's just one piece towards serving and emotionally engaging with your customers. Applying the Peak-end-rule by Daniel Khaneman states you need to make sure the customer's end with a positive and memorable experience. No good if the attraction is great if you product a negative experience after the initial take up. Everytouch points needs to be considered of its emotional impact not just the beginning. Customers may be forgiving but you don't get many chances to redeem yourself. Be aware of the end to end impact not just one part of the engagement.
Experience & Education
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Behavioural Economics & Psychology in Marketing
MindWork Academy
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Applied Customer Experience & Emotional Intelligence
Pearson Accelerated Pathways for Business
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Urdu
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Punjabi
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