👉 How are you planning to make the most of your marketing to parents, schools, teachers and international education markets for the remainder of the year? As the latter months of 2024 are drawing in, and the new academic year is underway, it can be all too easy to jump ahead to the whole new year of opportunities and content to plan for in 2025. However, don't be tempted to overlook what else your education marketing can achieve in the few months ahead. If you're an education publisher or brand, download our FREE guide to the marketing hacks we think you need to know about right now to round off 2024 with a bang: https://buff.ly/3ZMXLFM If you need more specialist support, why not bring the BookMachine team on board? We're an experienced collective of marketing professionals dedicated to the education and publishing sectors with decades of experience between us, poised to jump into your next campaign. #DigitalMarketing #EducationMarketing #Education #BookMarketing #EdTech #DigitalMarketingAgency #CreativeAgency
BookMachine Creative Agency
Advertising Services
Stand-out digital marketing for the publishing and education sectors, delivered by experts
About us
Stand-out digital marketing for publishing, educational and the book trade, delivered by experts.
- Website
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bookmachine.org
External link for BookMachine Creative Agency
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- London
- Founded
- 2016
Updates
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🎉 Gemma Rostill and Suzanne Kavanagh had a fantastic time 'Sprinting' with the Hodder Education team yesterday at BookMachine HQ. We are BIG advocates of the Marketing Sprint and guiding clients through this process with our structured, energised approach. It enables teams – whether across publishing or education, or beyond – to kick-start the creative process and generate targeted, substantial and innovative ideas to carry forward into their campaigns (or for us to implement for them). Interested in Sprinting with us? We can manage these either in-person or virtually, depending on where your teams are based. Get in touch with us to learn more: https://lnkd.in/eA897fmJ #MarketingSprint #DigitalMarketing #MarketingAgency #CreativeAgency #MarketingCampaigns #SprintMethod #BookMachine #DigitalMarketingAgency #CreativeProjects
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Catch up with just some of our top marketing trends to watch out for in 2025, and share yours in the comments below! 👇 #fbm24
I’m just back from Frankfurt and thought I’d share some highlights from my BookMachine talk, "Marketing Trends to Watch in 2025: The Publishing Edition," in case you missed it. First of all, the decline and uncertainty of X is a reminder not to rely too heavily on any one social media platform. It’s key to spread out across different platforms, focus on SEO, build your email lists, and check out niche networks where your books might shine. With social media and AI advancing, it’s going to get easier for deepfakes and misinformation to spread. Just think back to the pandemic when manipulated videos featuring medical pros were shared, pushing false info about the virus, treatments, and vaccines. Something for all of us to keep in mind. For marketers working in areas where AI-generated content is set to take off, balancing GEO (Generative Engine Optimization) and SEO (Search Engine Optimization) will be crucial. As AI tools get better, search engines will need to get a deeper sense of user intent, so nailing that balance will be important. Voice search is also going to become more advanced. Since voice queries tend to be more conversational and longer than text-based ones, optimising content for natural, everyday language will really help boost those rankings. Got any thoughts on what’s next for marketing in 2025? Drop them in the comments below! #FBM24 #Frankfurt #Marketing
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🌱 As a marketer, optimising and tending to your campaigns to boost performance is a key aspect of your day-to-day. But what should you try next to really make the most out of the last few months of the year? Our team of specialist marketers has put together a guide of our top tips to help you with just this. From expanding your work with influencers, to optimising your Meta ads and jumping on video trends, download THE marketing hacks we think publishing and book industry professionals need to know for the remainder of 2024 to take your results to the next level. Get your copy straight to your inbox – whether you work in Adult Trade, Children's, Education, or you're across the general book trade: https://buff.ly/4fqEi2v #BookMachine #DigitalMarketing #DigitalMarketingAgency #CreativeAgency #NonFictionBooks #Publishing #BookMarketing #BookMarketing2024 #WorkInPublishing
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BookMachine Creative Agency reposted this
📢 ✨ What is it that makes a book influencer campaign stand out in a crowded online market? Which platforms generate the most buzz? And how do you build lasting, collaborative relationships that deliver compelling content readers love – and, crucially, convert to sales? Publishing professionals from across the industry can join us online on Wednesday 13th November, from 6-7pm GMT, to hear from a content creator, marketing expert, and platform analyst as they discuss the key ingredients for creating stand-out campaigns, the importance of collaboration, and the impact of influencers on brand awareness, marketing and sales. Get your ticket: https://lnkd.in/eKX-9c48 #BookTok #Bookstagram #BookInfluencers #WorkingWithInfluencers #Publishing #PublishingIndustry #WorkInPublishing #BookMarketing
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Morning! 👋 You can catch Laura Summers today at 10:00 a.m at Frankfurter Buchmesse's brand new Stage 4.0 to get up to speed on the need-to-know marketing trends for educational and academic publishers – from influencer and social media marketing to SEO tips and tricks. #fbm24 #BookMarketing #EducationPublishing #AcademicPublishing #Publishing #MarketingAgency #DigitalMarketingAgency
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🎉 📖 We're excited to announce that we will be THE marketing agency working with World Book Day Charity to bring their 2025 campaign to book lovers, young readers, adults and educators across the UK and Ireland. Collaborating with WBD on the promotion of their life-changing work has us feeling incredibly proud, not only to support this fantastic organisation, but also to further BookMachine's mission of using the tools and potential of digital marketing to promote the value of reading, education and publishing worldwide. Want to work with us on your headline 2025 campaigns? We have decades of combined experience in crafting a range of successful strategies and campaigns for publishers, education brands and book industry organisations. Bring our team on board: https://lnkd.in/eA897fmJ #Marketing #DigitalMarketing #MarketingAgency #CreativeAgency #BookIndustry #WorldBookDay #DigitalMarketingAgency #MarketingCampaigns #Books #Education
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Some fascinating education highlights from the Tes SEND Show 2024 from BookMachine Director, Laura Summers 👇
Well that was an interesting day at the Tes SEND Show 2024. According to data from Nasen, a total of 18.4% of children in England have some kind of special educational need- up from 17.3% in 2023. I attended a fascinating talk about ADHD in the early years and KS1 by Samantha Asher, and learned about neurodivergence and the brain. Did you know that 40% of entrepreneurs are dyslexic and 30% of business owners are neurodivergent? This topic opens up so many conversations around boys / girls (why are boys diagnosed more easily than girls?), about the workplace, about the school system - and most importantly how we can support young people by helping them to self-regulate, a skill which will serve them through their lives. I keep thinking how much progress has been made in terms of diagnosing neurodiversity, reducing stigma and recognising how we all learn in different ways. It was also great to meet up with Hilary Fine FRSA and Amanda Billings and hearing about the ways our clients are supporting pupils at all levels, and with a variety of needs.
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🍋 Looking to squeeze every last drop out of your children's and YA book marketing for the rest of the year? So much is already in motion for your 2025 releases – however, there may be other small but mighty opportunities to boost your strategy before the year draws to a close. Whether it's expanding your work with influencers, optimising your Meta ads or jumping on video trends, download our guide to the marketing hacks we think professionals in the children's book industry need to know right now to make sure you're making the most of your marketing this autumn/winter. Download here: https://buff.ly/4eRUDNe The BookMachine team's unique experience of running high-profile in-house campaigns for the Big Four, as well as deep knowledge of reading and education for young readers, means we've seen it all. To bring us on board, get in touch! #ChildrensBooks #ChildrensBookMarketing #ChildrensBookPublishing #MarketingStrategy #PromoteKidsBooks #DigitalMarketing #MarketingAgency
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We love it when education and publishing intersect, so we were thrilled to have the wonderful Emma Steel, former educator and current Head of Sweet Cherry Publishing imprint Every Cherry, join us on The BookMachine Podcast this month. Listen here: https://lnkd.in/ejPJk6yz
🎙️ This month on The BookMachine Podcast, we had a brilliant time chatting to Head of Every Cherry at Sweet Cherry Publishing and recent The Publishers Association People of Publishing 2024 award winner, Emma Steel. Emma started her career in teaching and went on to become a Special Educational Needs Co-ordinator (known as a SENCO to those in the know). But how did her journey lead her to award-winning independent children’s publisher Sweet Cherry, and how did her experiences feed into the founding of their Every Cherry, their innovative imprint that focuses on bringing high quality reading material to people with a range of learning disabilities and difficulties? Listen in to learn more about Emma's route from teaching to publishing and how she constantly – and successfully! – balances the needs of students and teachers with those of the industry: https://lnkd.in/ek8Pg5Ef You can also follow the show on Spotify, Apple Podcasts, Google Podcasts & lots more to get a monthly dose of publishing industry chat and insight straight to your podcast feed. #BookMachine #PublishingPodcast #WorkInPublishing #PublishingIndustry #PublishingWorkforce #ChildrensPublishing #Education #ChildrensBooks
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