CACI Location Intelligence & Strategy reposted this
𝐓𝐡𝐞 𝐡𝐨𝐮𝐬𝐞𝐩𝐥𝐚𝐧𝐭 𝐡𝐚𝐯𝐞𝐧 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐧𝐞𝐢𝐠𝐡𝐛𝐨𝐮𝐫𝐡𝐨𝐨𝐝 🌱 Recently exploring Richmond high street, I came across Dobbies Garden Centres ‘Little Dobbies’ small store format ✨ A garden centre brand situated on a high street, to me, is the perfect pairing - and it’s certainly a houseplant haven 💐 Walking into the store, it’s incredibly easy to forget you are on a bustling high street, with a beautiful array of plants left, right and centre However the offering doesn’t stop there: 🌵an array of houseplants, all shapes and sizes - with a buy 3 get 1 free offering advertised throughout 🍄🟫 a ‘grow your own mushroom’ section, potentially inspired by Jeremy Clarkson’s success on Clarksons Farm 🐶 a section for our furry friends, mainly dog toys and small treats (handy for carrying home) ✉️ gifts, books, cards, fragrances, amongst plant accessories such as funky pots and water feeders ☕️ cleverly located at the till, they have a coffee machine, allowing you to fill your coffee need whilst buying a new potted plant (quite frankly, the dream!) I was surprised by just how much they managed to fit in a small format store, however the store layout prevented the store from feeling overwhelming With 6 Little Dobbies currently, it will be interesting to see where the brand decides to open next But this is a great example of a brand tweaking their store format to cater for a high street location ✨ CACI Ltd #locationintelligence #retail #storeformat #sitevisit
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