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“We should patent that idea”…. 5 words that can completely take over your life! Anyone that has successfully patented a fully original breakthrough idea will fully understand what that means, and if you haven’t but are considering it, here are a few tips that may help your journey: ✅       Have a clear vision and test that vision on potential buyers, then listen to what they say, they may not want it, and if they don’t, stop right there. ✅      Understand the value, your version will be different from prospective buyers, you mustn’t be precious when taking feedback. ✅       Be prepared to invest, the bills just keep on coming. ✅       Make the idea useable and scalable, you may be able to use it but can everybody else. ✅       Keep it simple, find the common need and don’t deviate from it. ✅       Be prepared for serious doubts entering your mind, it can get quite scary when you are funding it yourself. All pretty sensible, obvious stuff, but when you are full of excitement and confidence, these steps can be missed, but, when that patent certificate lands on your desk, there isn’t a feeling quite like it! I am delighted that we now have full patent protection in the UK & EU to compliment our existing US patent for our Clickscape ‘In The Moment’ technology, and what a patent we have, from here on in, in the regions mentioned, if you want to explicitly, and I quote from the patent  “Obtain and process data relating to user interactions and emotions relating to an event, item or condition” then you will need to use a Clickscape tool or methodology. I am so proud of the Blue Yonder Research team, this journey really has evolved from a simple idea to better understand fragrance moments, to a methodology that proves technical superiority, through to a life changing device that can make people’s lives better on a massive scale. Clickscape is purely a tech offer, we will now be looking for ResTech and MedTech partners across all sectors, primarily Insight and Healthcare to assist enhancing existing technologies and methodologies to help businesses grow by obtaining undiscovered consumer/patient insight that is proven to enrich data by up to 15 times over data obtained by various other methods, and collect that data at the actual moment something happens. If you would like to know more, please contact me directly. There were a lot of people involved in this project, too many to list, and I wish to thank them all, with special thanks to the key people who made this happen Hannah Kirk Richard Heath Kate Binner Francesco Poderico Stan Knoops #innovation #insight #restech #medtech #research #marketresearch #healthcare #patent #inthemoment