Drinks Retailing

Craft beer festival organiser We Are Beer has outlined five key trends that it says will impact the beer category. These are: community, mindful drinking, the Gen-Z drinker, sustainability, and AI. https://ow.ly/nuVe50TW8PO

In his latest column, Jason Millar brings it back to basics for retailers. As the Christmas season approaches, he points out that an audience first needs to be introduced into the wine world before they can be upsold to. About a younger audience, Millar writes: "This group especially, not sold on wine just yet, is in need of engagement, not premiumisation which, by definition, requires a solid base." https://ow.ly/89EB50TVbTK

The Society of Independent Brewers and Associates has launched a campaign to help consumers identify ‘true’ independent breweries. This is in comparison to global owned brands that some members of the public misbelieve to be indie's. The campaign includes an ‘Indie Beer’ mark and a beer checker tool which allows consumers to check who owns the brewery they’re drinking from. https://ow.ly/naF650TRzJw

As the ubiquity of hazy pale ale gives rise to interest in stouts and porters, Emma Inch takes a walk on the dark side. Inch writes: "New England IPAs are not the only show in town and, if we’re open to learning lessons from the on-trade, the fact that stout grew its volumes by 18% there last year (CGA) should give us plenty of food for thought." https://ow.ly/RzhA50TNkWl

There are plenty of articles talking about the RTD trend but do people still like cocktails and long drinks? Drinks Retailing editor Lucy Britner talked to the trade and found out the answer is yes. From less synthetic tastes to changes in merchandising, she also discovered how the category is evolving... https://ow.ly/zTiF50TLoAA

Rum has long been a staple in the spirits industry. However, Caleño Drinks founder Ellie Webb argues that it’s the non-alcoholic version that is proving to be hugely popular with younger drinkers, as producers embrace flavour innovation amid a vibrant rum cocktail scene. https://ow.ly/69WM50THAul

Many retailers are already turning their minds to Christmas. But what can they actually expect from consumers? We asked Hassan Atir from NielsenIQ for predictions. From the rise in Scotland's minimum unit price to the increased love for low abv beers, Atir looks at all the factors that will impact shopping this year. https://ow.ly/RsiZ50TGu2v

Not long to go until we join Club Soda at the LLAF Summit: 10 Years of No & Low As media partner, Drinks Retailing Editor Lucy Britner will be joining Nudge PR and Three Spirit on the panel titled ‘How can you boost your brand's promotion and marketing efforts?’, offering her expertise on harnessing the power of the press when launching a brand. To hear Lucy’s exclusive insights and for access to the full day of learning, support, and networking, join us on the day! Tickets can be bought via joinclubsoda.com – unlock a 20% discount unique to DR readers, using the code DRLLAF24 The LLAF Summit: 10 Years of No & Low, will be held in Coin Street, Waterloo, on Tuesday 10th September Supported by our fellow sponsors PB Creative, Nudge PR, Drinks Retailing, J.A Kemp, DrinkAware and Distill Ventures. . . . #LowAlcohol #AlcoholFree #startups #Networking #Innovation #FutureOfDrinks Club Soda PB Creative Drinkaware J A Kemp Distill Ventures Better Rhodes Athletic Brewing Co.

📣 Exciting News! 📣 We are thrilled to be the official media partner of the Club Soda Low, Light, and Alcohol-Free Summit: 10 Years of No & Low, which is to be held in London on Tuesday 10th September. Powered by PB Creative, and with a dynamic new look to celebrate the progress of the last decade, the Summit will be a day of learning, support, and networking for the pioneering community of low-alcohol and alcohol-free drinks brands. 🍹✨ We’re excited to sponsor this action-packed day, its four themes filled with panels designed to foster shared learning, giving attendees everything they need to launch, grow and collaborate, all while looking into the future at how we can all support the industry. 🚀 Launching 🚀 supported by JA Kemp 🌱Growing 🌱 supported by Nudge PR 👌 Normalising 👌 supported by Drinkaware 🤝 Collaborating 🤝 supported by Distill Ventures We would love you to join us and Club Soda in shaping the future of alcohol-free drinks, and are very pleased to be able to offer an exclusive 20% discount for Drinks Retailing readers – just enter DRLLAF24 when purchasing tickets via joinclubsoda.co.uk Supported by our fellow sponsors PB Creative, Nudge PR, Drinks Retailing, J.A Kemp, DrinkAware and Distill Ventures. . . . #LowAlcohol #AlcoholFree #startups #Networking #Innovation #FutureOfDrinks Club Soda PB Creative Drinkaware J A Kemp Distill Ventures Nudge PR Better Rhodes Athletic Brewing Co.

It seems there is a certification for pretty much everything these days, from B Corp and Organic to Fairtrade and Regenerative Organic Certified (ROC), but which resonate the most with consumers and why? Jaq Bayles asked retailers and producers to give us their takes on the subject. Read the full article at #drinksretailing now 🔗