GREAT Trade and Investment

Elevate your business with the UK's leading professional and business services sector 👇 Find out more 👉 https://ow.ly/iU0950Vluio #UKInvestment

Discover how Life Science businesses like Envisionit Deep AI® have expanded and thrived by setting up in the UK 👇

Thank you to everyone who joined our Global CEO, Zaid Al-Qassab, M&C Saatchi Group, at UK House SXSW Austin 2025 for a deep dive into #CulturalPower. Zaid explored how brands, creators, and leaders can: ▪️ Harness culture to ignite innovation and growth ▪️ Build authentic connections with audiences ▪️ Future-proof through brand-led transformation UK Business and Trade - North America Department for Business and Trade M&C Saatchi North America M&C Saatchi UK M&C SAATCHI Milano M&C Saatchi UAE M&C Saatchi Group AUNZ #MCSaatchi #CulturalPower #brand #experience #innovation #growth #leadership #SXSW #UKHouse

The UK is an attractive global location for semiconductor research and design activity. For an opportunity to conduct your business in a world-leading market, invest in the UK today https://ow.ly/Trfa50VfqO2 #UKInvestment

We are delighted to welcome Sarah Mooney as the new HM Trade Commissioner for the Middle East and Pakistan. Her appointment marks a significant step in strengthening the deep trade and investment relationship between the UK and the region.

Discover how the UK is driving innovation in the tech sector to lead the global market 👇 With cutting-edge research, world-class talent, and a thriving tech ecosystem, the UK is paving the way for future technological advancements 👉 https://ow.ly/r3xc50VfqLg #UKInvestment #TechInnovation #UKTech

It's SXSW x #UKHouse and what a incredible stage to host here on #InternationalWomensDay The teams that work so passionately from Department for Business and Trade UK Business and Trade - North America & GREAT Britain & Northern Ireland Campaign have built an incredible place to celebrate all UK x USA & what a morning... From the future of leadership to engaging Gen Z in digital worlds, the conversations so far have been thought-provoking, insightful, and deeply relevant across industries. Kicking off the day with the Innovation Imperative – Redefining a New Era of Leadership, I had the privilege of hosting a session led by Jane Garcia Buhks (WIRED UK)and Charlotte Blank (JLR North America ) as they explored how today’s leaders must adapt to dynamic change, balancing technology with human-centered leadership. Then to honour #IWD, the Women in Creative Technology session was a powerhouse discussion featuring: • Professor Camille Baker (Royal College of Art pushing boundaries in immersive and interactive art • Maggie Mustaklem (PoolDeck ) leading AI-driven creative workflow innovation • Amy Thomson ( WeAreMoody ), making waves in hormone health tech • Joanna Alpe 🔜 SXSW (BILD ) shaping the future of virtual production • Sarah Ticho FRSA 🔜 SXSW (Hatsumi ) using XR for wellness and social impact Their work is proof of how innovation and inclusivity drive progress and a living proof of my mission - BUILD BRIDGES NOT THRONES Next, we explored the power of digital platforms in This is London Calling: Bringing BBC + Roblox to Gen Z, featuring: • Charles Hambro (GEEIQ ) who is redefining how brands engage in virtual worlds • James Reevell (BBC ) leading innovative content strategies to reach younger audiences *. Julie Piskin ( Roblox ) head of global partner programmes & revealed the stunning statistic - 80 million+ live users every day! The synergy between legacy broadcasters and gaming platforms is creating new, meaningful connections with Gen Z—an evolution brands cannot afford to ignore. Grateful to every speaker, partner, and attendee contributing to these impactful discussions. From media to AI, fashion to gaming, this journey through SXSW is showcasing the power of cross-sector collaboration And collaboration is key More to come—stay tuned for this afternoons sessions The Customer Whisperer TV Jamila Saidi Sara Cameron Insight with Passion Consultancy #SXSW #Leadership #Innovation #CreativeTechnology #GenZEngagement #TheCustomerWhisperer

The second half of SXSW at UK House has reinforced an important truth: business success today is about far more than just transactions—it’s about trust, value, and meaningful engagement. Across industries, from fashion to music to digital innovation, the conversations I’ve had the privilege to host have showcased just how much consumer expectations are reshaping the future of brands. The stage at UK House continued with: Threading the Future: Innovation & Culture in Sustainable Fashion Fashion has always been about self-expression, but today, it’s also about responsibility. I moderated this conversation with Samata Pattinson (Black Pearl ) and Brooke Roberts-Islam (Techstyler) which was a deep dive into how brands are embracing material innovation, transparency, and circularity. With brands under pressure to move beyond greenwashing, we explored how leaders like Samata and Brooke are pushing for real change—whether through industry-wide advocacy or redefining how sustainable materials are used at scale. Their message was clear: the brands that win will be those that put purpose before PR - a mission we at Buy Smarter Buy Greener have had from the start Music & Tech Unplugged: How UK & US Tech Collaboration is Transforming the Music Industry (in partnership with WIRED) The intersection of music and technology has never been more exciting—or more complex. Innovation in this space isn’t just about streaming platforms, but how AI, virtual experiences, and fan engagement are reshaping how we discover, experience, and support artists. Thank you to Michael Calore (WIRED) Rubin Patel (Tenwest) LaTecia Johnson (Ingenious Studios ) and Anne McKinnon (Ristband ) for bringing such powerful insights into how the music industry is evolving In Culture3: Brands & Impact in a Changing World This conversation with Misan Harriman (Culture3) and Louis Levin (Conspirators) unpacked the changing expectations of consumers, particularly younger audiences, when it comes to ethics, representation, and brand activism. The key takeaway? Brands that do not evolve with cultural shifts will be left behind. Consumers today are informed, engaged, and ready to hold businesses accountable—and this means companies must go beyond statements and truly embed impact into their operations. Thank you to every speaker, brand, and business that contributed to these discussions. SXSW continues to be a platform for the bold, the innovative, and the forward-thinking—and I’m grateful to be part of these conversations. The Customer Whisperer TV Department for Business and Trade GREAT Britain & Northern Ireland Campaign #SXSW #BuySmarterBuyGreener #UKatSXSW #ConsumerBehavior #Sustainability #TheCustomerWhisperer

The UK's fintech industry is in demand, offering a great export potential for businesses looking to grow. Discover your next opportunity today https://ow.ly/54Pp50Vcv3a #UKInvestment