IBTM World

You can’t fake live. (this post was NOT written by AI) Don’t get me wrong, I love my AI tools! They make my life easier and remove a fair bit of admin. But crikey… how do you know what’s real anymore? In a world where people can generate content at the drop of a hat (potentially without really understanding the subject matter), our feeds are going to quickly become flooded with generic, misinformed content 🤥 Colja Dams speaks about this really eloquently in the latest episode of New In Events. His prediction? People will look to live events as the antidote to information overload. Because the only thing you can really trust is face-to-face. He also made a great analogy regarding use of AI in the creative process; most of us have a camera phone, but our photos are only as good as the person taking it. The same goes for AI; the content is only as good as the prompt. So, rest easy, Creatives! Episode 7 is available now, link in the comments 👇 Mike Fletcher Paul Cook Claudia Hall Barry Rutter Lucy Dyer Natalia Hartmann Ben Dunster IBTM Events #IBTMWorld #eventprofs #eventmarketing #AI #NewInEvents #CultureCreators

#IBTMWorld 2023 was special. Never have I come away from the event feeling so energized and driven to build bigger and better things for next year. 💡 Our team and partners have done such an amazing job this year, striking that balance between creating moments which inspire and invoke a sense of belonging, whilst also giving our attendees actionable ideas and insight to take away with them once they’ve left. 👀 And what’s really touching, is that it hasn’t gone unnoticed; our socials have blown up over the past week. #eventprofs really are in the detail, so when you make a small change or improvement – my word, do they notice it! I cannot keep up with the positive feedback flooding my notifications. 🤘 This feedback is too valuable, too special to let go. So before the year is over, we’ll do something a little different and use these posts and comments to produce a wrap-up of the show, according to our attendees. 📅 Until then, save the date for the next IBTM World; 19-21 November 2024. Claudia Hall Lucy Dyer Ben Dunster Neslihan Gundes Emily Beard Vasyl Zhygalo E. Duygu Tonguc & the wider team at RX Global , Becca Krug Robert Wright Martin Fullard Jen Barratt Rachel Haynes Nicky Hale Jamie Bell Helen Moon Mike Fletcher Lynn Wong Paul Cook Alistair Turner Núria Muñoz Mireia Tubau Alba Monteagudo Charlotte Williams Ellie Hallam Frauke Behrens and of course all of our media & association partners, and suppliers - it takes a village!

I remember having a brainstorm (all the way back in 2018!) about how we could make #IBTMWorld more accessible. One of the ideas was subtitling sessions LIVE - but we just didn’t have the means back then. 5 years later… TECH HAS CAUGHT UP! And even more amazingly, not just with live transcription… but live TRANSLATION too 🤯 Shout out to AccessLOOP & Orla Pearson for helping us make this happen. *clip from Martin Green CBE ‘s Eurovision session 🌍🎤 Lucy Dyer 👌 Claudia Hall Vasyl Zhygalo Neslihan Gundes Ben Dunster

A huge thanks to Geraldo Vallen and the Join the Pipe Foundation for providing these very special bottles for all of our attendees (did we mention - they’re made from sugarcane 🤯) What makes Join The Pipe’s work so special is that it’s not JUST about reducing plastic - all of their proceeds go towards setting up drinking water projects in developing countries 💧 🚰 Install sustainable hand pumps in rural areas 📚 Kiosks at schools in rural Africa, providing business knowledge to youth 👧 which causes less school dropout, especially among girls Congrats JTP on a successful #IBTMWorld 👏

Calling all #eventprofs and #CultureCreators Are you ready for IBTM World 2023? ✔️ Pic snapper? ✔️ Tic tocker? 🤯Ticket❓ Register to attend #IBTMWorld today: https://bit.ly/3E5DteE