Key Account Management Forum

📢 It's arrived and its brand NEW! 📢 📩 📰 The KAM Forum Monthly Bulletin! 📩 📰 Our first ever subscribe option is now here for you to become part of the KAM Forum community here at Cranfield. Whether your a member, or just want to learn more.. you can sign up now for FREE! What will you receive? ✔ Easy to read, KAM Forum updates ✔ First to know the latest news ✔ Exclusive video interviews - including meet the KAM Team ✔ Thought provoking articles written by our experienced Cranfield faculty ✔ Exciting insights to the future vision of the KAM Forum ✔ Brand new content ✔ Q+A's ✔ Exclusive offers, and more! Ready to sign up? Click below! 👇 We look forward to having you join us on our new journey. 💜 #KAMForum #keyaccountmanager

6 days to go until KAM Autumn/Winter Summit! 🌎 🍽️ We are thrilled to invite those of you attending to join us for a special dinner following our summit at 7:30pm. This is a fantastic opportunity to unwind, network, and engage in meaningful conversations with fellow attendees. 🎤 Jonas Olsson will be our guest speaker for the evening. His insights and expertise promise to spark inspiring discussions and provide valuable takeaways. Whether you're looking to connect with industry peers, share ideas, or simply enjoy a delightful meal, this dinner is the perfect setting to continue the conversations started throughout the day. Join us for an evening of networking, socialising, and building lasting connections. We look forward to seeing you there! Secure your dinner space ✅ 🍴 Members: Your space is reserved 🍴 Non-members: Your space is reserved and price covered within your ticket ✋ If you are not intending to join us for your evening meal, please do let us know by emailing: sofia.grillo@cranfield.ac.uk

📢 Less than 2 weeks until the KAM Autumn/Winter Summit! 🌎 Have you booked your place? ⁉️ Here you will find details on the day, our speakers and agenda. 🎤 📅 21 November 🕘 9:00 - 17:00 (revised start time) ✅ Book your place >> email: Raagulan.Umashanker@cranfield.ac.uk. Members: Free of charge Non-members: £285pp +VAT #KAMSummit #KeyAccountManagement #Leadership #Networking #IndustryInsights

Meet the speakers for KAM Forum Autumn/Winter Summit 2024! 🎤 🌎 We are thrilled to introduce our esteemed line-up of speakers for our KAM Summit November 21st! With a theme of KAM Execution in a Competitive World, join us as we welcome industry leaders from renowned organisations who will share their insights and expertise on driving success in key account management execution. These thought leaders will provide valuable perspectives on the latest trends, strategies, and best practices in key account management. Don’t miss this opportunity to learn from the best in the industry! 📅 Save the date ! 21 November. ✅ Book your place now by emailing: Raagulan.Umashanker@cranfield.ac.uk. Members: FOC. Non-members: £285pp +VAT. Mark Denton- Managing Director of Zenopa. John MacDonald-Gaunt - Managing Client Partner of IBM. Richard Brooks- KAM Expert and Visiting Fellow of Cranfield School of Management. Lucy Mills - Regional VP Tech UK&I of Salesforce. Jonas Olsson - Founder of www.provente.se. Javier Marcos - Prof of Strategic Sales and KAM of Cranfield School of Management. #KAMSummit #KeyAccountManagement #Leadership #Networking #IndustryInsights

Looking forward to this Summit. The summit's theme (Key Account Management Execution in a Competitive World) reflects a long-standing requirement for organisations to become more agile in the execution of key customer-focused growth strategies. How often in our organisations do we craft compelling strategies, only to see them falter in the face of real-world complexities? How many times have we witnessed potential opportunities slip through the cracks due to disconnects between vision and implementation? This summit is envisioned to tackle these pivotal questions connecting the latest Cranfield research with best practices from leading organizations and thought leaders in the field. In the sessions, we'll explore tested methodologies to become more customer-centric, share and analyse a case study of a successful journey towards key account management, and uncover the potential of generative technologies in creating insightful and actionable KAM plans. Our lineup of industry leaders, academics and KAM specialists will bring insights and tools to not just to help bridge the planning-execution gap, but to sustain the value created by KAM initiatives. The summit is open to Cranfield Key Account Management Forum members and other companies. Whether you're a seasoned key account manager looking to refine your approach or a commercial leader, this summit will prove to become a valuable event. Get ready to challenge assumptions, expand your perspectives, and forge new connections. See you in Cranfield on the 21st November 2024!

Save the date! 📅 KAM Forum Autumn / Winter Summit. KAM Execution in a Competitive World 🌎. This years summit theme reflects a long-standing requirement for organisations to become more agile in executing key customer-focused growth strategies. Keep an eye out for our speakers to be announced soon 👀. ⭐ KAM Forum Members: Your place is FOC. Inclusive of lunch, dinner and refreshments. ⭐ Non-members: £285pp + VAT. Inclusive of lunch, dinner and refreshments. If you would like to stay at the CMDC hotel, please enquire with the team. To book your place email 📩 Raagulan.Umashanker@cranfield.ac.uk. 📅 21 November 2024 🕛 10:00 - 17:00 📍 CMDC, Cranfield University #KAM #KAMForum

📺 Tomorrow, we will be LIVE for our second #KAMSTV.live webinar. Sales & Marketing - is it working as well as it should? 📅 17 July, 13:00 BST. Delve deep into the changing dynamics of customer engagement in the digital age. Our esteemed guests, Dr Tamira King, Senior Lecturer in Marketing at Cranfield University, and Steven Elsham, Head of Marketing at Salesforce, bring their wealth of experience and insights to the table, offering a comprehensive look at how sales and marketing strategies must adapt to meet the challenges of today's marketplace. Alongside your hosts, Andrew Hough FF.ISP,Cranfield Lecturer and Sofia Grillo. How to join: Members - You will receive a link to your email. Non-members - please request a link: CranfieldKAMForum@cranfield.ac.uk.

Are you attending tomorrow? 👀

📺 NEW - We are launching the redesigned Cranfield #KAMS Forum, focusing on Key Accounts, Marketing, and Sales. To kick start this, we will be hosting the Cranfield KAMSTV.live tomorrow. Sales & Marketing Interface for Success - 📅 12 June, 14:30 BST. The Cranfield KAMSTV.live event serves as a launchpad for ongoing learning and development opportunities. Attendees can continue their learning journey by exploring various options to enhance their knowledge, skills, and behavior related to key account management, sales, and marketing.   By bringing together a panel of experts and highlighting the importance of sales and marketing alignment, the forum seeks to equip professionals with the knowledge and tools necessary to navigate the complexities of managing key and strategic accounts. In today's competitive business landscape, the alignment and collaboration between sales and marketing functions have become more critical than ever, especially when managing key and strategic accounts. To shed light on this crucial topic, an expert panel consisting of Debbie J. an experienced Enterprise Sales Director, Nicolaas Smit, a seasoned CRO and Cranfield University Visiting Fellow, and Andrew Hough FF.ISP,Cranfield Lecturer, and hosted by Sofia Grillo. How to join: Members - You will receive a link to your email Non-members - please request a link: CranfieldKAMForum@cranfield.ac.uk

Do you work within an organisation that offers careers with Marketing? ✅ Would you like the opportunity to spotlight your company to our students? ✅ Well here is your chance! ⭐ We are hosting a Strategic Marketing Careers Event at Cranfield University. Companies are invited to attend FREE and showcase your organisation and careers within the marketing sector. If you would also like to give a 10-minute talk on maybe your career path, or how marketing is important within your team. Get in contact today! Email: sofia.grillo@cranfield.ac.uk