The Drum Network

Ever noticed how we engage differently with podcasts compared to social media? 🎧📲 Amplify's Fayola Douglas (Fayola D.) says unlike Instagram or TikTok, where we scroll endlessly through algorithm-driven content, podcasts create a dedicated and engaged audience. Discover insights into the emergence of 'podfluencers' on this episode of The Drum Network podcast 🎙️ Listen now: https://lnkd.in/eQ6TEN5t #podcasting #influencers #podfluencers #marketing

Is using AI practical or lazy? 🤖 Andy Martinus of TEAM LEWIS says using AI correctly can help with ever-increasing demands and free up brain power. Read more here: https://lnkd.in/eyyYPGQM #marketing #AI #GenAI

Can advertising affect your trust as a podcast host? 🎙️🎧 Haydn Woods-Williams of Brew Digital says the more advertising that hosts take onto their podcasts, the more open they are to lack of integrity. Tune in to this episode of The Drum Network podcast all about the emergence of ‘podfluencers’ 🤳 Listen now: https://lnkd.in/eku4k7FC

The search landscape has changed - has your digital marketing strategy kept up? 🔍 Found.'s Natalie Patel dives into the agency’s £1m investment in audience insights from every searchable platform. Read more here: https://lnkd.in/ef54P-Mh #search #searchmarketing #digitalmarketing

Podcasts are a powerful way to capture the attention of Gen Zs 🔊🎧 Spotify's Jenny Haggard explains that Gen Zs on average, have 80% completion rates on podcast episodes over 50 minutes. Delve into this episode of The Drum Network podcast as we explore the emergence of ‘podfluencers’ 🌟 Listen now: https://lnkd.in/eQ6TEN5t

As part of The Drum's Health & Pharma focus week, we gathered top agencies to dive into all things healthcare marketing 🩺 Join Trenholm Ninestein from Rightpoint, Nicholas Beckingham from Space and Time, Luke Ellis from Kepler EMEA, and Ryan Dunlop from JACK RYAN as they discuss the current challenges and future opportunities in health and pharma. Listen to the full episode now: https://lnkd.in/e75Qcsee #marketing #health #pharma

Where are the best opportunities for community marketing? Kerry Baird from Spin discusses which platforms have great opportunities for intimate communities. Kerry is joined by Joseph McElligott from MG Empower in this episode of The Drum Network podcast where they tackle the evolution of community marketing and emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Listen to the full episode here: https://lnkd.in/gUGfz-Uv #marketing #communitymarketing

🎵 The recent success of YG Marley shows the power of exposure on social platforms says Glenn Minerley of Momentum Worldwide In this latest episode of The Drum Network podcast, Glenn is joined by Sara Yazdani of Creativ Strategies, Kristen Mitchell of Wasserman and Dare Balogun of M&C Saatchi Sport & Entertainment London where they explore the evolving landscape of music marketing. Listen now: https://lnkd.in/dg-DF_Sr #marketing #musicmarketing #spotify #shazam #socialmedia

Global Street Art's Lee Bofkin discusses FOOH - Fake Out-of-Home.💬 Lee is joined by Arjun Singh of TEAM LEWIS and Rae Stones of OLIVER Agency in this fruitful panel discussion in the apt setting of Global Street Art's cultural archive. Explore the challenges and opportunities of bridging online and offline media in the creative industries, with a focus on impactful ideation, the creative process, and potential pitfalls of AI and technology reliance. Watch on The Drum TV: https://lnkd.in/eFKuCr67 #ooh #digitalooh #marketing #advertising  

Global Street Art hosted The Drum last month in their fabulously eye-catching cultural archive in London. The not-to-be-missed panel discussion on the power of visual culture in creativity, featured Arjun Singh of TEAM LEWIS, Rae Stones of OLIVER Agency, Global Street Art's own Lee Bofkin alongside The Drum's Niki McMorrough. Catch it soon on The Drum TV. If you can't wait, check out The Drum Network's agency podcast library here: https://lnkd.in/eb334JXj