The Drum Network

🚨 New season alert! The Drum Network Q4 opportunities just dropped 🚨 Explore fresh chances to showcase your expertise: ▪ Editorial spotlights ▪ Podcast features ▪ Agency roundtables ▪ Quick comment opportunities 👇 Check the link below or comment "SHOW ME" for details on how to get involved. Already a member? Check the community platform for info. #AgencyMarketing #TheDrum #MarketingOpportunities

Had a great time appearing on The Drum podcast, chatting all things fashion sustainability, and marketing's role within that. I've worked across fashion in PR and marketing for over 6 years now (3 years at the wonderful Disrupt Marketing) and it's given me true insight into the role the fashion industry plays in the climate crisis. We have a huge opportunity as marketeers to encourage behaviour change and it was fab hearing what Bel Moretti and Jack McLaren do at their own agencies too. Thanks The Drum Network and Sam Anderson for having me!🚀 #thedrum #podcast #marketingpodcast #fashion #sustainability

Don’t miss the industry event of the year! 🏆✨ This November, the industry's finest are heading to The Drum Awards Festival, hosted in association with Alight Media. With 9 live award ceremonies, you won’t want to miss being part of the action. Kicking things off? We'll reveal the Advertising winners at the glamorous London Marriott Hotel. Join us to witness the top ad campaigns of 2024 and a night full of surprises. You’ll rub shoulders with industry legends, sip on bubbles, and cheer on the best of the best. Tickets are limited—secure your spot: https://lnkd.in/eKftk3bX

How can marketers help tackle the fashion industry’s sustainability crisis? In the latest episode of The Drum Network Podcast we dive deep into the sustainability crisis facing fashion and explore how marketing can be a force for good. Featuring Bel Moretti of DEPT®, Hannah Turner of Disrupt Marketing, and Jack McLaren of PATTRNS. Link in comments for full episode 👇 #TheDrum #FashionMarketing #Sustainability

Could community retail be the solution to the growing levels of loneliness? Reports of loneliness rose drastically during the pandemic, and instead of returning to normal, the numbers have continued to increase. With retail stores having a physical spot in communities, could the experience they offer extend beyond a place for purchase and become a community hub? Our Global Head of Strategy, Chiara Sambonet, has been featured in The Drum exploring brands that make an influential impact on communities and what retail can learn from them. Read the article here: https://lnkd.in/eHbQ_dBV #TheDrum #ThoughtLeadership #RetailExperience

I’m planning my Christmas ad coverage for The Drum, get in touch with festive campaigns at Amy.houston@thedrum.com or DM me 🙏🎄

Sustainability, the thrill of the find and pushing back on over consumption. So many reasons to love all things pre-loved but with so many second retailers out there, why are so many of us opting for Vinted? I wrote a short piece for The Drum Network on why the Lithuanian unicorn co is everyone’s favourite online spot for thrifting. https://lnkd.in/eznAxhpw

Which brands are pushing forward creativity in fashion, brand partnerships, and advertising? We asked six fashion-forward marketers from The Drum Network for their insights 💡 Ahilen Chávez Hernández, AgencyUK | Fiona Miranda, M&C Saatchi Talk | Charlie Harris, Connective3 | Adam Bly 🆎, Impression | Blake Kotenbrink, Momentum Worldwide | Andy Wyeth, Serviceplan Group Link in comments 👇 #TheDrum #FashionMarketing

Digital PR Strategist, Charity Swales spoke to The Drum The Drum Network about the impact of fashion resale sites 👇 With a 275% rise in brand-owned resale platforms from companies such as Nike, Levi’s, and Gucci, it's a step in the right direction to help the environment, but when companies overlook other key sustainability actions, it risks being seen as greenwashing.     🗞️ Read more here - https://lnkd.in/efTjGQn2

Streaming TV has achieved profitability for the first time in 2024. 💸 I write how in my latest byline in The DRUM. Disney, Warnerbros Disocovery, and Netflix have done it by embracing traditional cable models. These include increased subscription prices, bringing back the bundle, reducing originals, and reintroducing ads. In five illuminating charts, we outline what makes TV profitable and why consumers and the industry will say good bye to peak streaming. What’s old is new again. Welcome to the old new streaming era. Give the byline a read below and let me know what you think! 👇 https://lnkd.in/gXsUCrKY