The Drum Network

Want the rundown of Advertising Week New York 2024? 💡🗽 Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director, US of Croud give their take on #AWNEWYORK24 and break down the big moments. 🎧 Streaming now on all major podcast platforms. Links below 👇 #Advertising #MarketingPodcast #TheDrum The Drum #TheDrumNetworkPodcast

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What do the objects left behind by brands reveal about their legacy? From Happy Meal toys to Guinness beer mats, Lee Bofkin of Global Street Art explores how these relics outlive digital trends and keep brands alive for decades. Link in comments 👇 #TheDrum #Marketing #BrandNostalgia

Ready to dive into the ever-evolving world of CTV? 📺 In the latest episode of The Drum Network podcast, join Tamara Alesi (Mediaplus Group) and Séamus Brennan (Kepler) to unpack the alphabet soup of acronyms and discover the key marketing opportunities in this landscape. Link in comments 👇 #TheDrum #CTV #Marketing

Standing out on social media often means getting creative—but does it have to get freaky? Our Paid Social Lead Helena Taylor shares her insights on how brands can break through without losing their cool with The Drum Network. Check out the article below to see what she had to say! 👇 https://lnkd.in/ejqkTNSH #DigitalMarketing #SocialMediaStrategy #Branding #TheDrum #PaidSocial #GenZMarketing #SocialMediaTips

Our Head of Social, William Brittain, spoke to The Drum The Drum Network on how brands can stand out on social media, highlighting Trainline's unique strategy 🙌 🚂 Trainline nails it with a self-deprecating, playful tone across organic, paid, and influencer campaigns. Collaborating with creators like The Devon Maid, they connect with their audience in a way that feels authentic and transparent, making even ticket buying surprisingly funny. 🗞️ Read the full article - https://lnkd.in/ejqkTNSH

Do brands have to get freaky to stand out on social media? 👀 We asked top marketers from The Drum Network to give us their standout examples of distinctive brand social media personas. Link in the comments to read the article 👇 Joel Newman, THE FIFTH | Ruby Lloyd, BrandOpus | Marcus Foley, Tommy | William Brittain, Connective3 | Olivia Wedderburn, TMW Tomorrow/TMW | Derek Goode, 160over90 | Helena Taylor, Space & Time | Mark Bellamy, NewGen | Jasmine Baldock, TRO | Beki Winchel, Spiro | Teagan Robinson (She/Her), Radley Yeldar #TheDrum #SocialMediaMarketing

Want to know how your brand can turn up at festivals in an authentic way? Bonnie Ott - Smith, SVP, Head of Vivi, Culture Marketing says, “A good way to judge whether an activation will land effectively is to ensure the brand is giving more to the festival’s community than it takes away.” Earlier this month, Bonnie joined a panel of experts at the Drum to reflect on how brands are doing at showing up at festivals, check out the insightful discussion here: https://lnkd.in/eSSQc6Qc   The Drum Network #JackMorton #VIVI #TheDrum #TheDrumNetwork #Festivals #FestivalMarketing #BrandActivation #Experiential #ExperientialMarketing #Culture #Community

The Drum Awards for Marketing 2025 is officially OPEN for entries! 🌍 With an expert jury of over 100 of the biggest budget holders from the biggest global brands already lined up, it’s time to step up and show what your marketing can do. If your campaign made waves, now’s your chance to be recognized. Discover more and get involved: https://lnkd.in/esCnp6rh Why get involved? 🏆 Gain industry recognition in one of our three regional competitions – EMEA, Americas & APAC. 🏆Get in front of our all-brand jury, featuring marketing leaders from L'Oréal, Mondelēz International, Britvic plc, Unilever, PUMA Group, TikTok, The Coca-Cola Company & more. 🏆 Boost your credibility and showcase your work on a global stage. #TheDrumAwards #Marketing #MarketingAwards

What emerging fashion brands should marketers be keeping an eye on? 👀 Charlie Harris, Connective3's Chief Marketing Officer, spoke to The Drum The Drum Network on how REFY excels in brand authenticity. 👏 This past summer, REFY shook things up by hosting a brand trip but instead of inviting influencers, they invited customers to join them in Mallorca. Additionally, the strong personal brand of their Founder, Jess Hunt, who has nearly 2 million followers, continues to drive significant market traction.   🗞️ Read the full article here - https://lnkd.in/ex6bv4u6