Twisted

We are so proud to have partnered with The HEINEKEN Company this year to champion the great taste of their unrivalled cider, Inch's! 🍎 Rounding off what has been a great partnership, where Twisted chefs and foodie creators whipped up recipe content that stared Inch's Apple cider and locally sourced ingredients, and also allowed people to try our creations IRL, we were delighted to attend Heineken's two-day annual customer planning event in Wales this week. At the event, Heineken went into their top achievements from this year and plans for next year, delved into our incredible partnership with Inch's and of course we hand-delivered our delicious Inch’s infused Twisted donuts to over 1,000 guests! 🍩

Long live the smashed potato 🥔 🥔 Over the past few months, Twisted Green has been delving into smashed potato salads, and its recent gnocchi potato salad video has surpassed 3M views!! Here's what Mia, Senior Creative Manager of TG, had to say... 'When we first posted our response to the viral smashed potato salad, we knew we'd hit on something good. So we kept going - caesar salad smashed potatoes, chimichurri romesco smashed potatoes, chilli oil and smacked cucumber smashed potatoes, the list goes on and our views were soaring. We realised there was a real appetite for easy, delicious customisable dishes to suit every palate. Cut to last week when we were throwing ideas around in the Twisted studio. "Why not use gnocchi (basically potato), squash it and roast it as you would a potato?" we asked ourselves. "It'll cut down the cooking time and show people how to use a classic ingredient in a more playful (and arguably more delicious) way." So we threw together a delicious smashed gnocchi salad with a crowd-pleasing sauce and tonnes of fresh antipasti-inspired fillings - the response was exactly as we hoped it would be! It's pasta, potatoes, roasties and salad all in one. What's not to love.'

The Hunger Stage is back on Twisted this year, meaning we've been chatting to the public (and one or two stars of the music world) about all things food at festivals! 💫 The format helps create social conversations around two things everyone loves - food and music - and most importantly allows Twisted to reach its audience on the ground and in the real world! We thought we'd start big, with none other than Sean Paul himself, asking him to pick his favourite festival food, in the style of the 'This or That' format we're seeing all over TikTok. Plus, we asked rising star Ruger to put his hand in a welly in our returning game Beef Wellington, guessing the (often gross) festival foods inside, so that he can avoid spilling any 'beef' he has. Festival season isn't over either, and the team is also heading to All Points East this weekend, so stay tuned for more very soon 👀

At Twisted, we exist to fuel connections both on and off the plate, and we're always looking to showcase incredible food stories, with our signature unpretentious and inclusive TOV! This month, Twisted’s Chefs Making Snacks series profiled Hackney’s hidden gem, Londis N16 - the local cornershop selling homemade Gujarati food with a cult following. What makes Londis’ cardboard-packed curries so special is that they’re a family endeavour, serving up proper, hearty, diasporic Indian home-cooking, unlike anything you’d find at your local curry house. Check out our video with Priyesh and Anju, and Twisted editor Joanna’s interview with them here: https://lnkd.in/et6SByyx

10 years of Jungle!! 🥳 To celebrate our anniversary, we invited our industry friends to an incredible Upfronts at The Volley (Twisted’s perm residency). Across the day, we looked back at our journey over the past 10 years, unpacking how we’ve built and cultivated six media brands with over 150M followers. We’ve worked with some of the biggest names in the world, like PepsiCo and Heineken, so we also wanted to look back at these partnerships and hear directly from some of our partners on the work we've done. Finally, we looked ahead at the social landscape, how things are changing, evolving and how we can help the brands we work with be part of that. Of course, we ended the night with some delicious Inch's cocktails, great music and amazing Twisted burgers 🧡

7UP in a sauce? Turns out dreams do come true... Al Fresco is back and this summer 7UP teamed up with Twisted to create the Ultimate BBQ Range including: 🌶 Zingy Hot Sauce 🥗 Tangy Salad Dressing 🍋 Zesty Mayonnaise Our Twisted chefs have been cooking up some delicious, summer-inspired meals featuring the range. So dust off the BBQ, have a 7UP and check out our latest episode for Mia’s Oyster Mushroom Bánh Mì, it’s finally summer after all! Head to Twisted's socials for the full series!

Local apples, local ingredients, local herbs – what more could you want? 🤔 Inch’s apple cider sent Twisted on a quest to cook up some tasty meals in our 'Local Gems' campaign which sees UK foodie creators Big Has, Alfie Cooks, Hey Renu and our Twisted chefs rustle up fusion dishes, using local ingredients from across the UK and featuring Inch’s cider as the star ingredient. Inch's sources its 100% British apples from within 40 miles of its Hereford mill so Twisted has been challenged to find locally sourced ingredients, within a 40-mile radius, to hone our 'local tastes better' campaign messaging 🍎 Stay tuned this summer for a host of recipe inspo made with Inch's apple cider on Twisted! Check out one of our episodes: https://lnkd.in/eqUrYxkd

Here we go!!! Twisted has officially signed for The Volley FC! ⚽ 🍺 We're so excited to announce Twisted's first permanent food residency at The Volley: London's newest (and greatest) football watching venue, with one of the most exciting craft beer line ups in the capital, all of which of course pair perfectly with an evolving Twisted food offering. Twisted will be doing menu takeovers, pop ups, special events and much more - so get in touch if you want to hear more about how to get stuck in! And don’t forget to reserve a spot for the Euros. Located in the heart of Old Street, East London, a mere corner kick away from the station...

Things you can do in 15 minutes: 📖  Read this post 🌮  Make a half-time meal 📱 Watch an episode of '15 Minutes MAX' 🏆  Be shortlisted for an award... Our Pepsi MAX x Twisted campaign picked up a shortlist for The Drum Awards Marketing EMEA for our '15 Minutes MAX' series - where Big Zuu led viewers through 15-minute meals designed to be made during half-time breaks and paired perfectly with Pepsi MAX, such as the Ultimate Chicken Tikka & Chips Sandwich. Head to Twisted's socials to see what else we've been cooking up with Pepsi this year... 👀

Following our food masterclass, here are some of Tom Jackson's, Twisted's Co-Founder, key takeaways on how to make truly engaging and impactful food content!👇