UCAS Marketing Services

UCAS Marketing Services

Technology, Information and Media

Reach and engage young people through dedicated marketing campaigns and UCAS' unique data insights.

About us

Every year over one million young people depend on UCAS to explore their options – we are their trusted guide as they make their first major life decision. Through our marketing services, dedicated media channels and unrivalled insight, brands committed to empowering our audience to thrive in their next steps can partner with us to support their marketing strategy. Plus as an independent charity, every pound spent with us, is an investment into widening access and choice into higher education and career pathways for young people.

Industry
Technology, Information and Media
Company size
201-500 employees
Headquarters
Cheltenham
Specialties
Marketing, Media channels, Insight, and Students

Updates

  • Gen Z’s famously short attention span doesn’t mean you can’t hold their interest—you just need to make an impact fast. For brands wanting to connect with this digital-native generation, you need to cut through the noise with content that resonates 💡. How? Ensuring your videos are relatable, authentic, and engaging. Currys plc, Marks and Spencer, and Duolingo are examples of how brands can create relatable and authentic content to connect with this audience well. Check out our latest blog post for tips on how your brand can capture Gen Z’s 8-second attention span to build trust through video marketing 👇. #GenZ #TikTok #MarketingStrategy #YouthMarketing

    How to capture the eight-second attention span of Gen Z

    How to capture the eight-second attention span of Gen Z

    ucas.com

  • The UCAS October deadline is today! 🎇 During October, thousands of students are preparing to take the next step in their academic journey, researching universities and making crucial decisions about their futures. Many of these students will turn to the UCAS website for advice, guidance, and information on specific universities and courses. During this time, they are highly engaged and actively seeking support to make informed choices. 🤝🏼 For brands, this presents a unique opportunity to connect with students at a pivotal moment. By offering valuable resources and support in the right way, at the right time, brands can leave a lasting impression, building the foundations for life-long brand loyalty with the next generation of students. Take a look at the stats from last year: #BrandsMarketing #YouthMarketing #GenZ #UCAS  

  • Everything UCAS does supports young people and students in the moments that matter– which is why we have engineered a unique media ecosystem to provide advice and guidance when they need it, both on and offline. 💻    This means we can offer brands a range of multichannel opportunities to reach the right audiences, working together to make every student experience the best it can be.    What products can we offer?     #YouthMarketing #GenZ #Brands #StudentMarketing  

  • The rollercoaster of emotions on results day, the excitement yet feeling of overwhelm when arriving at halls, meeting friends for life – but don’t know it yet – or the shock of that first big shop. 🛒    Partnering with UCAS means understanding students better and providing them with support and value in the moments that really matter, creating the foundations for brand loyalty.   Working with us will allow you to: - Gain a deeper understanding of student behaviour. - Access to an extensive, unique and trusted media ecosystem spanning on and offline channels. - End-to-end strategic support, offering tailored solutions from across the UCAS ecosystem.    Find out how your brand can support the next generation throughout this exciting stage and beyond:    #GenZ #YouthMarketing #StudentMarketing #Brands 

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  • And we’re live! Create Your Future London 2024 is open ✨ Over the next two days, we’ll welcome thousands of students, all eager to explore careers in the creative industries 🔍 For brands, exhibiting at UCAS Events like Create Your Future offers an incredible opportunity to engage with the next generation. Position yourself as a brand of choice and support them as they embark on their journey into adulthood 🎇 There are plenty of ways to capture their attention—whether through product demonstrations, giveaways, or gamification, you can generate buzz and bring your offering to life 📣 #UCASCreateYourFuture #GenZ #BrandMarketing 

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  • Why work with UCAS? We have a unique media ecosystem that’s designed and built entirely around the student journey. It also offers brands a rare opportunity to partner for impact, providing value that matters during the first major step into adulthood. 💁🏽♀️   As we’re a charity, every pound spent with us is an investment to help young people explore pathways into higher education.  With access to over 2 million applicants, current students and graduates, we’re uniquely positioned to help you connect with the next generation. Click the link in the comments to read our brochure to find out more.    #YouthMarketing #StudentLife #BrandsMarketing #GenZ  

  • The university journey is full of firsts, and that first big shop living independently can be a big shock. 😱   At UCAS, we guide young people to make informed, positive choices – and by partnering with us, your brand can be there to support them in all the moments that matter, building the foundations for lifelong brand loyalty.     And, as we’re a charity, every pound spent with us is an investment to help young people explore pathways into higher education.     Find out more: https://lnkd.in/edgxbQyP   #GenZ #Youthmarketing #Marketing  

  • Lenovo partnered with UCAS to increase brand awareness and product recognition of their Legion and Yoga product lines among the 18-25 student demographic. Leveraging our unique and trusted relationship among this audience, we launched a comprehensive multichannel campaign that spanned on- and offline mediums across our media ecosystem to ensure Lenovo were top-of-mind for students essential tech needs.  The results:  📈 12M+ impressions across channels  👆 98K clicks  💥 Engagement rates that exceeded UCAS benchmarks  🔍 Increased Google searches To find out more about our media ecosystem and how we work with brands to support students and resonate in the moments that matter, visit: ucas.com/businesses/brands #CaseStudy #BrandSuccess #StudentTech #GenZ #YouthMarketing 

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