Vitafoods Insights

SPONSORED CONTENT: Mitocholine’s “lock and key” approach to naturally restoring metabolic health [Interview] Adopting a nutritional approach to revitalising natural energy production in the body, Mitocholine’s unique solution presents a disruptive opportunity to restore metabolism for all people, adding life to years and not merely years to life. Read the full interview here: https://bit.ly/3U8HreW

SPONSORED CONTENT: Balchem’s fresh approach to powering performance in Active Nutrition and Beauty [Webinar] Understand market trends, explore consumer demands, and discover new opportunities in sports nutrition! It's no longer just about peak performance—it’s now about optimizing overall health and well-being. Join the webinar for FREE: https://bit.ly/4fa4dLs

Sponsored Content: Speaking broadly on botanicals, and specifically about the ashwagandha market, gloryfeel’s Senior R&D Manager Sebastian Tok warns against companies concentrating the bioactives in their extract formulations to very high levels, and diverging dramatically from the bioactive composition found naturally in the plant (or in ashwagandha’s case, the root). “The safety of consumers should always be top priority for any company in the supplement industry. This includes having a clear understanding of the boundaries between dietary supplements and pharmacological effects, as well as adhering to legal limits to protect consumers,” he tells us. “The unique selling proposition (USP) of products in [the natural supplements] market is often tied to higher dosages, which might lead the consumer to believe ‘higher dosage = higher efficacy or higher quality’, but this is not the case most of the time,” advises Tok. “We’re then potentially starting to talk about pharmacological effects, and side-effects that can also be harmful.” Read the full interview here: https://bit.ly/3UpALcn KSM-66 Ashwagandha #ashwagandha #botanicals #herbal #supplements #health

📢 Save your spot for our last Vitafoods Insights webinar for 2024 📢 Hear from Brandon Casteel, Vice President of Partnerships at SPINS, Gabriele Gross, Principal Scientist Health & Microbiology at NIZO Food Research, and Dr. Vincenzo Zaccaria, Head of Research and Development, BIONAP Srl. This is also your chance to ask your burning questions and gain valuable insights, directly from experts. 💬 🔗 Hurry, register for FREE: https://lnkd.in/ejZw62zZ ✅ Learn about today’s top digestive health trends and how to meet the needs of consumers today and tomorrow. ✅ Gain insights into the mechanistic understanding of the food-gut-brain-axis using 'in silico' and 'in vitro' models and screening tools. ✅ Explore a new, clinically proven prebiotic ingredient involved in the gut-brain-muscle axis. ✅ 💡 Attendees will receive a free copy of the report: Tapping Into the Digestive Health Trend. 💡 #nutraceuticals #webinar #digestivehealth #prebiotics #probiotics #postbiotics

SPONSORED CONTENT - Targeting glucose spikes with collagen peptides [Free Webinar] 📢 Don’t miss the introduction of Nextida GC. The specific collagen peptide composition targeting post-meal glucose spikes naturally. Join this free webinar and be one of the first to discover: ➡️ Overview of the current metabolic health market evolution, key drivers, scientific trends, and consumer behavior ➡️ Why delivering on efficacy is key ➡️ Case study: glucose control, market needs and consumer perceptions Nextida, specific collagen peptide compositions built & backed by science 🔗 Don’t miss out, register now for FREE: https://bit.ly/47KXqFB Sponsored by Rousselot

📢 Just like that, we’ve arrived at the last Vitafoods Insights webinar for 2024, and you don’t want to miss this one! Join us to hear from Brandon Casteel, Vice President of Partnerships at SPINS, Gabriele Gross, Principal Scientist Health & Microbiology at NIZO Food Research, and Dr. Vincenzo Zaccaria, Head of Research and Development, BIONAP Srl. 🔗 Register for FREE ✅ Dive into the world of prebiotics, probiotics, and postbiotics, and explore the most promising biotics from both scientific and consumer awareness perspectives. ✅ Discover innovative integrated concepts that assess food digestion, the gut microbiome, and their links to digestive and brain health. ✅ Explore a new, clinically proven prebiotic ingredient involved in the gut-brain-muscle axis. This is your chance to ask your burning questions and gain valuable insights. 💬 💡 Attendees will also receive a free copy of the report: Tapping Into the Digestive Health Trend. 💡 #nutraceuticals #webinar #digestivehealth #prebiotics #probiotics #postbiotics

SPONSORED CONTENT: ‘Leaf adulteration’ takes the shine off ashwagandha’s gold rush (Sponsored Article) The odious practice of ‘leaf adulteration’ by unscrupulous ashwagandha suppliers and manufacturers not only misleads customers but also tarnishes the safety and efficacy profile of this remarkable adaptogen. ⚡Amidst unprecedented consumer interest in India’s ‘King of Herbs’, the ashwagandha ‘gold rush’ has led to less scrupulous extract suppliers and manufacturers cutting their formulations with inferior leaf material and other aerial parts of the plant. The clear motive? Leaf material can be up to 100 times lower than the price of ashwagandha roots per kilogram. While this dramatic price differential is bad enough (i.e., misleading consumers in what is plainly fraudulent activity), what’s more concerning is the divergence in safety and efficacy: In 2021, the Government of India issued an advisory on ashwagandha, recommending the use of the roots alone. It advised against using the plant’s leaves for internal consumption, citing insufficient evidence on either their safety or efficacy. 🔎 Here, we explore ‘leaf adulteration’ in the ashwagandha market, and how best to safeguard against this increasingly pervasive challenge. Learn more about 'leaf adulteration': https://bit.ly/48aZtDc KSM-66 Ashwagandha #ashwagandha #botanicals #adaptogens #herbal #supplements #health #KSM66

Sponsored Content: Which sensorial product characteristics maximize consumer purchase intent? Join Cargill’s Food Solutions expert webinar on how sensory & consumer science enables food solution excellence. Register for FREE: https://bit.ly/482cX3O

🙌 We’re excited to share the success of our recent webinar on Cognitive and Emotional Health, thanks to our incredible attendees, speakers, and sponsors! 💡 Stay tuned for more webinars on key topics shaping the future of nutraceuticals. 🚀 If you're looking to connect with engaged audiences, build brand awareness, and generate high-quality leads, don’t hesitate to reach out to Smartcore for smarter sponsorship solutions. 🚀 🔗 Learn more here: https://bit.ly/4cRXFky #smartcore #digitalmarketing #b2bmarketing #cognitivehealth #emotionalhealth #webinar

SPONSORED CONTENT - Targeting glucose spikes with collagen peptides [Free Webinar] 📢 Don’t miss the introduction of Nextida GC. The specific collagen peptide composition targeting post-meal glucose spikes naturally. Join this free webinar and be one of the first to discover: ➡️the mechanism and science behind Nextida GC ➡️ the great market opportunities you can capture by integrating Nextida GC in your product. Nextida, specific collagen peptide compositions built & backed by science 🔗 Don’t miss out, register now for FREE: https://bit.ly/47KXqFB Sponsored by Rousselot