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Product-Led Onboarding: How to Turn New Users Into Lifelong Customers (ProductLed Library) Paperback – June 4, 2021
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"Product-Led Onboarding is a must-read for anyone embarking on the critical activity of improving their user onboarding." - Sean Ellis, Founder of GrowthHackers.com and Author of Hacking Growth
"Product-Led Onboarding provides a detailed, practical, how-to guide to crafting the perfect user onboarding experience." Nir Eyal, bestselling author of Hooked and Indistractable
Just like dating, your company's growth depends on first impressions.
If you've been in the SaaS space for some time, you're probably all too familiar with these problems:
- Free accounts don’t convert to paid nearly as often as you would like.
- A large chunk of users never get to experience the full value of the product.
- Your platform is littered with dead accounts that are taking up valuable space.
Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves.
They expect the product to be intuitive. Easy. And fast.
What’s more, they want more than they paid (or didn’t pay) for, and they want it now.
So, if their first date with your product is anything but silky-smooth, you risk losing out to the competition. Add to that a few, unfairly poor reviews and you’ll be more than just stuck.
In this book, you’ll learn the simple 6-step strategy used by giants like Mixpanel, Ubisoft, and Outsystems that will get you more loyal clients in a fraction of the time.
Best of all, it’s a process that will easily become second nature.
Learn how to:
- Grab your customers’ attention from the get-go.
- Make it easier for users to get good at using your product so they are more likely to use it.
- Match value with behaviors and get users addicted to your product.
- Win loyalty and praise by making clients feel like a VIP.
- Involve sales and high-touch support in the onboarding process.
- Rinse and repeat, and watch your business grow while you sleep.
Get this right and your new users will thrive with your product, and become lifelong customers.
- Print length310 pages
- LanguageEnglish
- Publication dateJune 4, 2021
- Dimensions5.5 x 0.7 x 8.5 inches
- ISBN-101777717701
- ISBN-13978-1777717704
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About the Author
Product details
- Publisher : ProductLed Press (June 4, 2021)
- Language : English
- Paperback : 310 pages
- ISBN-10 : 1777717701
- ISBN-13 : 978-1777717704
- Item Weight : 12.8 ounces
- Dimensions : 5.5 x 0.7 x 8.5 inches
- Best Sellers Rank: #207,215 in Books (See Top 100 in Books)
- #1,299 in Entrepreneurship (Books)
- Customer Reviews:
About the author
Ramli John is the Managing Director at ProductLed, where he works with companies to accelerate their growth. An educator at heart, he has helped to train hundreds of the world's fastest-growing product-led companies to level up their user onboarding experience to turn more users into lifelong customers.
Ramli holds a Bachelor of Mathematics Degree from the University of Waterloo and an MBA from Richard Ivey School of Business. He’s a seasoned podcast host, first with the Growth Marketing Today show and now with the Product-Led Podcast, interviewing top product and marketing leaders such as Sean Ellis, April Dunford, and Hiten Shah.
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Fantastic book filled with examples and ideas
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Top reviews from the United States
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Read the book and it was extremely insightful. It’s actionable and basically a solid guide.
I always thought "My apps are simple, onboarding is for big companies." But now, literally every chapter of this book has given me ideas on how to get people into my app, make sure they use and understand it, and convert them to paying customers.
This book isn't just a simple, basic intro that rehashes one concept over and over. It starts from the first time someone visits your website, and expands on each critical step to them becoming a happy customer that sticks around.
This book only has to help me get one more paying customer to be worth the price, and I'm pretty sure the changes I've made (and will make soon) will do so much more!
I’m rating it a 4 out of 5 stars because I would have liked to see more examples. It has examples I just wanted more.
It also would have been good to see timelines of messaging that happens towards users.
Reviewed in the United States on July 26, 2023
After all, why waste all those marketing dollars if your users are flocking away the moment they start using your product.
If you want to stop wasting money and keep your users from churning, it all starts at the moment they open your app, or product for the first time. Learn how you can keep them engaged and turn them into active users, using the EUREKA framework.
You can thank me later ;-)
As a marketer, this book made me think about the elegantly designed ways in which effective marketing teams begin that onboarding process before the customer actually uses the product.
Top reviews from other countries
I'm the last person to read a self-help or business book because I find that many tend to focus so much on sharing the story of the author, which usually leans far into ego-stroking territory... not this book. So incredibly helpful. As a marketer, it's given me new appreciation for the product team while understanding how I can best help and contribute to the onboarding experience of the product and company.
Growth function should read. As rightly said retention is key to growth.
Would recommend to all.
Thank you