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Hidden Potential: The Science of Achieving Greater Things Hardcover – October 24, 2023
“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”
—Serena Williams, 23-time Grand Slam singles tennis champion
The #1 New York Times bestselling author of Think Again illuminates how we can elevate ourselves and others to unexpected heights.
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
Hidden Potential offers a new framework for raising aspirations and exceeding expectations. Adam Grant weaves together groundbreaking evidence, surprising insights, and vivid storytelling that takes us from the classroom to the boardroom, the playground to the Olympics, and underground to outer space. He shows that progress depends less on how hard you work than how well you learn. Growth is not about the genius you possess—it’s about the character you develop. Grant explores how to build the character skills and motivational structures to realize our own potential, and how to design systems that create opportunities for those who have been underrated and overlooked.
Many writers have chronicled the habits of superstars who accomplish great things. This book reveals how anyone can rise to achieve greater things. The true measure of your potential is not the height of the peak you’ve reached, but how far you’ve climbed to get there.
- Print length304 pages
- LanguageEnglish
- PublisherViking
- Publication dateOctober 24, 2023
- Dimensions6.25 x 1.01 x 9.29 inches
- ISBN-100593653149
- ISBN-13978-0593653142
Book recommendations, author interviews, editors' picks, and more. Read it now
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Editorial Reviews
Review
“This brilliant book will shatter your assumptions about what it takes to improve and succeed. I wish I could go back in time and gift it to my younger self. It would’ve helped me find a more joyful path to progress.”
—Serena Williams, 23-time Grand Slam singles tennis champion
“This is a book that should be read by parents, leaders, coaches, and every school board member in America. Adam Grant reveals that everything you think about developing potential is wrong.”
—Mark Cuban, Shark Tank investor, owner of the Dallas Mavericks, and cofounder of Cost Plus Drugs
“I read Hidden Potential in one sitting, loved it, and have been thinking about it ever since. Which is the highest praise I can give a book. This is Adam Grant's finest work—it will inspire you to bigger dreams.”
—Malcolm Gladwell, author of Outliers and host of Revisionist History
“Hidden Potential teaches us to reach new levels of mastery and unlock our greatest resource: our humanity. We would all be better off if we took Adam Grant's wise counsel seriously!”
—Yo-Yo Ma, 19-time Grammy-winning cellist
“Wickedly entertaining and deeply insightful, Adam Grant has done it again. You have more in common with Mozart and Steph Curry than you know, and Hidden Potential will show you how to achieve your absolute best. You’ll devour it and find yourself begging for more.”
—U.S. Navy Admiral William H. McRaven, author of Make Your Bed and The Wisdom of the Bullfrog
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
For decades, many American schools were run like assembly lines in a factory. Students were treated as interchangeable parts in the mass production of young minds. Despite having different strengths, they were stuck absorbing uniform knowledge through the same standardized lessons and lectures.
In the 1970s, a new wave of thinking upended the world of education. The core premise was that when students struggled, it was because the method of instruction wasn’t tailored to their learning style—the cognitive mode in which they were best at acquiring and retaining information. To grasp new concepts, verbal learners needed to read and write them; visual learners needed to see them illustrated in images, diagrams, and charts; auditory learners needed to hear them out loud; and kinesthetic learners needed to experience them through acting them out with body movements.
The theory of learning styles exploded in popularity. Parents were thrilled that their children were being recognized for their individuality. Teachers loved having the freedom to vary their methods and personalize their material.
Today, learning styles are a foundational element of teacher training and student experience. Around the world, 89 percent of teachers believe in matching their instruction to students’ learning styles. Many students have told me they prefer podcasts to books because they’re auditory learners. Did you decide to read this book with your eyes because you identify as a verbal or visual learner?
There’s just one small problem with learning styles. They’re a myth.
When a team of experts conducted a comprehensive review of several decades of research on learning styles, they found an alarming lack of support for the theory. In controlled experiments with specific lessons and longitudinal studies over the course of a semester, students and adults didn’t do any better on tests when their teachers or study habits aligned with their abilities or their preferences. “There is no adequate evidence base to justify incorporating learning styles assessments into general educational practice,” the researchers conclude. “The contrast between the enormous popularity of the learning-styles approach within education and the lack of credible evidence for its utility is . . . striking and disturbing.”
We don’t want to go back to the rigid factory model of learning. But people shouldn’t be pigeonholed in a rigid learning style either. Of course, you might still have a preferred style of acquiring new knowledge and skills. What we now know is that your preference isn’t fixed, and playing only to your strengths deprives you of the opportunity to improve on your weaknesses.
The way you like to learn is what makes you comfortable, but it isn’t necessarily how you learn best. Sometimes you even learn better in the mode that makes you the most uncomfortable, because you have to work harder at it. This is the first form of courage: being brave enough to embrace discomfort and throw your learning style out the window.
One of the best examples I’ve seen is in comedy. When Steve Martin first started doing stand‑up performances in the 1960s, he bombed over and over. During one show a heckler actually stood up and threw a glass of red wine at him. “I was not naturally talented,” Steve reflects. His early critics agreed: one wrote that he was “the most serious booking error in the history of Los Angeles.”
If you think about how great performers master their craft, it seems natural that they would learn through listening, watching, and doing. That’s what Steve did: he would listen to other people’s material, watch their mannerisms, mix in some of his own stories, and practice delivering the concoction. Despite pouring countless hours into preparing for them, his performances were lackluster. One night he went five minutes without a single laugh . . . and another five minutes . . . and another. As he sweated onstage, there wasn’t even a chuckle for twenty straight minutes. Watching, listening, and doing weren’t enough to drive his growth.
The one approach to comedy that Steve had written off was writing—it wasn’t his style. He hated writing, because it didn’t come naturally to him: “It was hard, so hard.”
If you feel that way about writing too, you’re not alone. Even some of the best writers I know will do almost anything to put off writing.
Procrastination is a common problem whenever you’re pushing yourself beyond your comfort zone. As blogger Tim Urban describes it, your brain gets hijacked by an instant gratification monkey, who picks what’s easy and fun over the hard work that needs to be done. All you have to show for your time is a profound sense of inadequacy and idleness. You’ve burned your self-esteem to ashes of shame.
Many people associate procrastination with laziness. But psychologists find that procrastination is not a time management problem—it’s an emotion management problem. When you procrastinate, you’re not avoiding effort. You’re avoiding the unpleasant feelings that the activity stirs up. Sooner or later, though, you realize that you’re also avoiding getting where you want to go.
For a while, Steve Martin procrastinated on writing his own jokes. Why would he sit down alone to do something he hated when it was so much more fun to borrow other people’s material and improvise onstage? His instant gratification monkey was in the driver’s seat. But after a few years of struggling at stand‑up, he recounts, he had a “horrible revelation that if I was going to be successful as a comedian, I’d have to write everything myself.”
Steve worked up the nerve to venture beyond his comfort zone. He would learn to write jokes. When he heard that a variety show was looking for young writers, he submitted some material, but it didn’t make the cut. “I didn’t know how to write,” Steve told me. The head writer took a chance on him anyway—he’d seen Steve play the banjo, found him quirky, and paid him out of his own salary. When Steve was asked to write an intro for a bit, he froze. His writer’s block was so bad that after failing to type a single word, he called his roommate to borrow a joke. It was good enough that they hired him.
For the next few years, Steve wrote for TV by day and did stand‑up by night. Writing was a slog, but he was becoming more comfortable with it. Meanwhile, he kept crashing and burning onstage. His agent told him, “Stick to writing.”
What his agent didn’t know was that Steve was growing as a performer through writing. Onstage, speaking off-the-cuff made it easy to ramble. On paper, writing forced him to trim the fat. The painful process of jotting down his material taught him to strip his humor down to the basic elements, “because it’s all about the bare bones of something,” he said. “The way a joke’s structured, it can’t be too elaborate.” It wasn’t until he embraced the discomfort of writing that he honed his ability to develop killer punch lines like this one: “I handed in a script last year and the studio didn’t change one word. The word they didn’t change was on page 87.”
By the mid-1970s, Steve was one of the most popular stand‑up comedians in America. He was selling out huge arenas on national tours, hitting platinum with a comedy album, and doing stand‑up on Saturday Night Live. Along the way, he grew to love writing, and it also opened the door to his acting career—if not for his newfound writing skills, he would never have written and starred in his breakout movie, The Jerk.
I’ve seen many people shy away from writing because it doesn’t come naturally to them. What they overlook is that writing is more than a vehicle for communicating—it’s a tool for learning. Writing exposes gaps in your knowledge and logic. It pushes you to articulate assumptions and consider counterarguments. Unclear writing is a sign of unclear thinking. Or as Steve himself quipped, “Some people have a way with words, and other people, uh . . . oh, not have a way.”
The lesson is not that everyone who hates writing should do it anyway. It’s that if we avoid the discomfort of learning techniques that don’t come easily to us, we limit our own growth. In the words of the great psychologist Ted Lasso, “If you’re comfortable, you’re doin’ it wrong.”
Product details
- Publisher : Viking; First Edition (October 24, 2023)
- Language : English
- Hardcover : 304 pages
- ISBN-10 : 0593653149
- ISBN-13 : 978-0593653142
- Item Weight : 1.05 pounds
- Dimensions : 6.25 x 1.01 x 9.29 inches
- Best Sellers Rank: #1,589 in Books (See Top 100 in Books)
- Customer Reviews:
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The SECRET about POTENTIAL You Don't Understand...
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Discover your potential and love your best life!
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Discover Your Hidden Potential With This Book
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About the author
ADAM GRANT is an organizational psychologist at Wharton, where he has been the top-rated professor for seven straight years. A #1 New York Times bestselling author and one of TED’s most popular speakers, his books have sold millions of copies and been translated into 45 languages, his talks have been viewed over 35 million times, and his podcasts Re:Thinking and WorkLife have been downloaded over 65 million times. His pioneering research has inspired people to rethink fundamental assumptions about motivation, generosity, creativity, and potential. Adam has been recognized as one of the world’s 10 most influential management thinkers and Fortune’s 40 under 40, and has received distinguished scientific achievement awards from the American Psychological Association, the Academy of Management, and the National Science Foundation. His viral piece on languishing was the most-read New York Times article of 2021 and the most-saved article across platforms. He received his BA from Harvard and his PhD from the University of Michigan, and he is a former junior Olympic springboard diver and magician. He lives in Philadelphia with his wife Allison and their three children.
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Customers find the book worthwhile, interesting, and a must-read for educators. They also find the insights insightful and actionable. Readers appreciate the clear, real stories and the coherent chapters.
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Customers find the book interesting, useful, and fun to read. They say it's a must-read for educators and a great refresher of things they learned in their masters.
"This book is so great! I purchased the book and listened to the audiobook as well...." Read more
"Very insightful , entertaining and interesting to read ." Read more
"...Net: It is a good book and as long as you temper your expectations a little bit, you should be good...." Read more
"...This book deserves to buy, and I wish others earn author’s deep insights like me." Read more
Customers find the book insightful, entertaining, and interesting to read. They say it provides great, actionable insights into unlocking potential and improving outcomes. Readers also mention the book is inspiring and has applicable lessons and tactics relating to both work and life. In addition, they say it pushes them to see life from a different perspective and opens their eyes to new possibilities.
"...There are so many applicable lessons and tactics relating to both work and life...." Read more
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"...All lofty , and yet practical ideas for a better world ." Read more
Customers find the stories clear, real, and coherent. They say the sentences are powerful, factual, and witty. Readers also mention the book does a great job of connecting information using storytelling. They describe it as fascinating and engaging.
"...many prescriptive solutions and unlike Outliers, it has fewer stories that are interesting. Some of this 2*2 grids are not very intuitive either...." Read more
"...What generally appeals to me his lucidity in ideas, and simplicity in articulation...." Read more
"...3. This book is written plain English, but the contents are not light...." Read more
"Adam Grant has done it again. Love his insight in explaining the world around us...." Read more
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- Some norms that are challenged e.g., he challenges the full efficacy of 10,000 rule to master something, rather advocating for "harmonious passion" as a complementary technique.
- His catchy writing (almost too catchy). The content is replete with his trademark three-sentence articulation. Sample this: "A critic sees your weaknesses and attacks your worst self. A cheerleader sets your strengths and celebrates your best self. A coach sees your potential and helps you become a better version of yourself."
Net: It is a good book and as long as you temper your expectations a little bit, you should be good.
And I do think that a seminal piece of work from Grant is around the corner.
Enjoy.
1. This book is based on scientific evidence. Most of the guides written in this book are proved through experiment or statistical data.
2. This books is well mixed with author’s experience and insight. This book is not summary of author hearing of a subject. This is implies author’s insight through his life and deep thinking. I appreciate his generous mind to share his important insights with readers.
3. This book is written plain English, but the contents are not light. Exciting to read but reader has to focus and memorize important messages.
This book deserves to buy, and I wish others earn author’s deep insights like me.
Top reviews from other countries
The book not only covers the personal effort required of us to fulfill the hidden potential within us but also the effort we need to find in our close groups and the effort we need to exert in the world at large and its archaic systems. It begins with the discussion of imposter syndrome and how we should focus on progress and excellence but not perfection. It goes on to talk about the support we should find in the community and how to find motivation through societal interactions. Finally, it talks about building systems that amplify the potential.
At the end of my read, this book has left me with a charged feeling where factual knowledge matches what I feel and I felt I knew all along. This book is one of my best reads this year.
The first quarter of the book can be summarised by the idiom “get out of your confort zone to grow”. The rest is a mix of ideas for which you have 1 sentence of content which is nothing new in the field for 10 of life exemples. I don’t understand such a hype for this book.
If you are interested in a really good (and accessible) book related to performance and mindset I recommend “Peak: secrets from the new science of expertise” dated in 2016. It will be a much better choice.