France: consumer survey
27 September 2024 | Research
Survey report | PPTX and PDF (8 slides); Excel | Fixed Services| Mobile Services| Video, Gaming and Entertainment
"Orange leads in terms of NPS, which demonstrates how a premium brand can be more popular than its low-cost sub-brand."
This report provides key findings from consumer survey data from France and gives an analysis at the operator level. It covers fixed broadband, mobile and pay-TV services.
The survey was conducted in association with Dynata in July 2024. The survey group was chosen to be representative of the mobile-internet-using population in France. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents.
Topics analysed in this report
- Net Promoter Scores (NPSs) and customer satisfaction metrics for fixed broadband and mobile operators in France
- Main drivers of mobile customer satisfaction metrics and intention to churn
- Breakdown of the fixed broadband subscriber base by speed and of mobile users by data allowance
- Operator channels and the link with customer satisfaction
- Penetration and NPS of the most popular streaming video services in France
Related items
Article
Smart home standards: telecoms operators may benefit from the maturing Matter ecosystem
Article
Iliad’s central telecoms strategy is similar to that of most operators, but the details have lessons for others
Survey report
Social media: consumer survey