In case you haven’t seen the latest salvo in the Android-Apple wars, above is the third full-page advertisement attack from Motorola. Playing off Apple’s “there’s an app for that” marketing campaign, Motorola sticks a sharp skewer in Apple’s eye by mentioning Android 2.2’s (or Froyo’s) ability to handle Flash content.
Appearing in both The Wall Street Journal (page A9) and The New York Times (page A5) on Friday, this ad shows Motorola is determined to keep up with Steve Jobs’ kind observations on the Android operating system.
Here’s the small text below the DROID 2 in case you have some trouble reading it:
Flash sites require Flash capabilities. Seemed pretty simple to us. That’s why we created the DROID 2. With Adobe® Flash® Player, it gives you unrestrained access to Flash sites, videos and games. No more empty windows or half-loaded pages. And as a 3G Mobile HotSpot, it can connect up to 5 Wi-Fi enabled devices and conquer the World Wide Web. It’s compromise-free web browsing. The way it should be.
Motorola. Get Ready.
Well, no question what major company this copy is going after! Apple had publicly renounced Adobe’s Flash in a big way.
Motorola’s previous full-bore ads tweaking Apple were “Hold the phone anyway you like,” and “No jacket required.” Both ads featured their DROID X smartphone and were aimed at Apple’s iPhone 4 antenna antics.
Sources: DroidDog, MobileCrunch