Newsletter
Samsung is one of the largest and most popular smartphone manufacturers around the whole world, with retail stores operating in over 60 countries, most of which are based in Asia. Unfortunately for the company, despite it’s overall dominance in most markets, Samsung still has had a rough time developing in certain regions. India is one of said countries where the company has faced a significant number of complications, damaging the presence that Samsung could have today in Indian markets. But just recently, Samsung declared that the many problems haven’t affected the company as much as previously thought, as it has already captured at least 40 percent of the total shares the smartphone market holds (by value, as per GFK Data). According to Samsung India’s vice president of marketing, Asim Warsi, the company faced an astounding growth since January 2015, and now is one of the most important and dominant OEMs in India.
This statement was made during an event in India, to launch the Galaxy A8, which is the latest addition to the Galaxy A series. Asim Warsi publicly announced that Samsung’s increase in their overall market share had surpassed their expectations, growing continuously for more than six months. “Our market share has crossed 40 percent by value in June this year. Since January 2015, we continued to grow for six consecutive months and widened the gap”, Warsi noted.
Samsung is extremely enthusiastic about India’s smartphone adoption rate, which already has been accounted with a 12-14 percent growth with around 7 million smartphone units sold in total, which according to Warsi, “is an encouraging market with double digit growth”. Asim Warsi also announced that prior to January, Samsung’s market share was around 35 percent, which means that the company faced a major growth of five percent, which even if doesn’t sound like a big number, it actually accounts for an extremely high increase in total revenue, even if Warsi didn’t want to give out any further details about the company’s income sources in India. The South Korean company has 2,100 exclusive stores across the country. With the recent increase in the number of competitors in India, such as Micromax, Meizu, Motorola, and Xiaomi, Samsung has to continue working towards increasing its sales, to regain its position as the leader of the smartphone market in India.