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An Atlanta-based startup company has recently scored funding of $75 million spearheaded by Google Capital. The company known as Pindrop specializes in identity theft and voice fraud prevention since 2011. Ever since its inception, the company has been able to build a solid name for itself through its “acoustic fingerprinting” technology. With this technology, they are able to work with internal systems of companies in order to identify certain factors such as an individual’s device, location, or even his voice. After gathering such information, they are then saved onto a database used for future reference which helps identify legitimate callers from the scammers out there pretending to be them.
Because of how secure their technology is, Pindrop is being implemented in government agencies, retailers, insurance firms, and three of the four biggest banks in the country. With Google backing them up and giving them the funding they need, it marks a milestone for the company. According to Pindrop CEO and co-founder Vijay Balasubramaniyan, this partnership with Google Capital enables them to gain an “amazing” access to the latter’s expertise in technologies that make use of phone and voice features.
Prior to acquiring funding from Google Capital, Pindrop had already raised $45 million which includes the $35 million from last February. Along with Google Capital, investors have also participated in providing funding for Pindrop. Among these investors include Google Ventures, Andreessen Horowitz and Institutional Venture Partners.
Balasubramaniyan believes that voice technology will largely impact the way we do things in the future. Especially with the way technology is going, there seems to be much truth in how voice will play an important role in our everyday lives. There has been an array of home appliances, apps, cars, and many other products that respond to human voice commands. Because of this, it is important to start looking into voice fraud prevention. By investing in Pindrop today, Google Capital can help the company accelerate their technology to a global reach. With the funding, Pindrop will be able to put in more money into research and development to continue creating a platform that upholds trust, security, and identity in the voice field.