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Huawei Group subsidiary Honor came together this week with top fashion brand KOCHÉ during the afterparty for the Paris Fall/Winter Fashion Week show to announce a collaboration between the two companies. There aren’t too many details about what the partnership will entail but at the moment it appears to be more of a promotional enterprise. Spokespersons for both companies including Honor President George Zhao and Christelle Kocher, founder and creative director of KOCHÉ, expressed similar sentiments about their new partner. Specifically, both companies feel that the other represents a brand that centers efforts around appealing to customers who are “young at heart” and encouraging young people to be expressive and “to be themselves.”
As part of the duo’s efforts, Kocher also released a promotional spot – included below – which was featured by Elle magazine, highlighting the inspiration she feels from technology and from the Honor brand. Technology and fashion feed off of each other, kocher says, and that technology is shaping every aspect of life. To Kocher, the design language used by Honor feeds creativity. Kocher uses the video as an opportunity to showcase the Honor 9 Lite and the video hints at exclusive KOCHÉ-designed cases for the device. Those cases, with six different designs being made in total, were later presented exclusively to guests of the after-show party as a further showing of commitment between the two brands. Unfortunately, those don’t appear to be getting a more general release.
It’s hardly surprising that a fashion brand such as KOCHÉ would choose Honor as the smartphone brand to back. The Honor 9 Lite is arguably one of the better-looking devices to be released over the past several months and the company has consistently held high design standards for all of its devices. Meanwhile, the company’s ‘For the Brave’ slogan aligns well with the overall goals of the design direction and attitude KOCHÉ embodies in the fashion world. Whether or not the partnership produces any further collaborations or Honor accessories remains to be seen. However, it will be interesting to see if this leads to any other partnerships between the fashion and mobile industries inspired by Android handsets.