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Netflix is currently running a test – that only a small group of subscribers will see – which shows short promos for other Netflix content, between episodes that a user is binging. This was first noticed on Reddit when a group of users began to complain, because these were forced to watch a promo for another show that’s on Netflix. Some of the shows that are being shown between episodes are Better Call Saul, and Demtri Martin’s Netflix Special. Users were upset, because the whole reason for Netflix is, no ads, and these are ads even if they are for other Netflix content.
TechCrunch reached out to Netflix for a comment on this, and the company informed the publication that this is one of hundreds of tests that it is currently running on its platform. Meaning that a small group of users are seeing these videos right now, and this feature may not get rolled out to everyone. Netflix, like many companies, are constantly running tests on their apps and platform to improve the experience for its users. Now since so many are complaining about this, Netflix may decide to not roll this feature out. But others may find it a good fit, since you’re only getting these videos between each episode, and not every five to seven minutes like in a normal show. It’s a good way for Netflix to show off some of the other content that is currently on its platform.
Many love Netflix because of its ad-free watching, and since it is around $8 per month, it’s a pretty good value. Especially when you consider all of the content that is on the platform these days. Netflix is also creating a ton of its own original content that it wants its viewers to watch more of. Which is why these videos are even in testing. So it’ll be interesting to see if this feature does roll out in the coming weeks.