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According to CNET T-Mobile will soon start a new program. T-mobile’s new privacy policy will collect and share data with advertisers in order to show relative ads to you. Unfortunately, the policy will include the collection of all customers by default. However, customers will have the chance to opt-out of the data collection.
T-mobile announced the new policy last month. However, The Wall Street Journal spotted it on Tuesday. Now, this new policy will include both T-Mobile and Sprint customers due to the companies merging last year.
Because of this, the carrier will be able to share info such as browsing data and the apps they use. April 26 is the date this new policy will officially go into effect. However, there is a little good news with this new policy.
None of the data that is collected will be tied to your name. As a result, advertisers will not know who you are by name. But, the data will link to a unique mobile advertising identifier. This identifier will tie all of your data together, but not directly identify you.
T-mobile’s new privacy policy will automatically collect and share customers data
T-mobile will automatically collect and share data on web browsing and phone usage. Remember if you are a current T-Mobile or Sprint customer you have to opt-out to keep your data from being collected.
Although customers can opt-out of their data being collected this is a bit of a letdown. Over the past few years, many companies have been in hot water surrounding customers’ data and how it is collected. Google has found itself in hot water around the world antitrust.
The search company also found themselves in the crosshairs when they decided to buy Fitbit. The focus on customers’ privacy and data has been a hot debate recently. Brave the company behind Brave Browser recently announced their Brave Search engine to keep customers’ data safe when they search online.
Huawei and their saga were focused on the fact that they posed a threat to the US Government. The US government accuses Huawei of sharing collected data with the Chinese government. Huawei has denied this.
Facebook and Apple are currently battling over privacy and data collection. The new features are allegedly making it harder for Advertisers to do their job according to Facebook. Facebook-owned company WhatsApp recently announced a new privacy policy change which also received backlash.
With all of these examples, it is very peculiar that T-mobile would decide to implement this new privacy policy. Surely they have to know that this will cause friction among many customers. Only time will tell if T-mobile will keep this new policy, or if possible backlash will cause them to backtrack.