Newsletter
In recent reports, groups of publishers banded together in fear that AI might replace the media. You might be wondering why these publishers are banding together and what this act aims to achieve. Well, these publishers fear that they might be out of business due to the way AI is being integrated into the internet.
The rise of AI has brought a lot of change to various industries and how they carry out their businesses. Some of these changes are remarkable, but some are actual causes of concern to certain industries. One such industry that is now accusing fingers of AI models is the media.
Some top publishing media companies like the IAC, New York Times, News Corp., and Axel Springer might be planning to drag various AI model creators to court. The models these firms are after are the likes of the Bing AI chatbot and Google Bard. But why will anyone want to sue various AI models in court?
Reasons why the IAC and friends fear that AI might replace the media
The idea of AI replacing the media might sound funny to some people, but it’s a threat to certain publishers. Barry Diller is at the forefront of the idea of suing companies that train their models using publishers’ content. His firm, alongside other top publishing firms, could drag AI companies to court.
This possible case stems from the fact that AI models might make people not rely on published content again. Normally, if people have questions, they search the internet and a list of publications that answer the question is provided. They now have to select any publication, open it and consume the content, this action will generate some cash for the publisher.
But publishers now fear that all of that might come to an end with the integration of AI models into the internet. People can now ask these models whatever questions they have, and it’d scout the internet in search of answers. Once it finds the answer, it coins it into easy-to-understand sentences,
This act might make people not interested in accessing content that publishers post on the internet. If people rely on AI models for answers and not the in-depth research of publishers, meaning these hard workers won’t get paid. From the standpoint of these publishers, generative AI models are a threat to their business.
With more companies joining the race to roll out generative AI models, publishers are constantly at risk. To save their businesses, these professionals might drag companies that own generative AI models to court. These companies need to assure publishers that they won’t lose traffic regardless of AI integrations on the internet.