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English Premier League teams Arsenal and Liverpool have made a big Google Pixel move. These teams have picked Google Pixel as their official smartphone ahead of the league. This is a big recognition for Google, although they are a top manufacturer in the smartphone industry.
With this partnership on the ground, all parties in question stand to gain a lot from one another. The football clubs will be able to earn a certain amount from ads that Google will run in the clubs’ stadiums during matches. The brand on its part will also benefit from the publicity the clubs’ provide, considering that they are very popular around the world.
Google will work with both the male and female teams of these clubs as their official smartphone partner. Pixel fans in England and around the world will be able to catch their brand on screen while watching an Arsenal or Liverpool game. Also, this partnership will enlighten more people about the features of Google Pixel devices, hence prompting them to make a purchase.
Google’s marketing strategy involves Arsenal and Liverpool Football clubs
Google’s latest partnership with Arsenal and Liverpool Football clubs will help promote their product. Just like every other partner with these clubs, this new one is a marketing strategy. This will help Google’s smartphone business grow in regions where these clubs have a certain amount of influence.
The choice of clubs here is also a very impressive one, as both clubs are part of the English Premier League’s big five. Last season Arsenal finished second place in the men’s league table with Liverpool trailing behind. For the women’s teams, Arsenal came in third place and Liverpool trailed behind again.
But a new season is starting, and both teams have new player signings and play strategies. In the men’s and women’s leagues, both teams look forward to a good season as they play to win the title. Part of the partnership deal involves a dedicated YouTube series for the Liverpool women’s first team.
Google will not be the first smartphone brand to move into a partnership with big football brands. In 2015 OPPO went into a partnership with Barcelona FC and so did Snapdragon with Manchester United last year. These partnerships will help the brands such as Google Pixel grow their fan base around the world, hence boosting sales.