Newsletter
MINI and Samsung Display jointly unveiled the ‘MINI Incubator’ sculpture at Gamescom 2023 in Cologne, Germany. Samsung Display’s 9.4-inch round OLED display takes the spotlight, getting attention from gamers and tech enthusiasts.
It is prominently positioned within the MINI exhibition space. This cylindrical display tower proudly showcases ten 9.4-inch round OLEDs, drawing inspiration from iconic science fiction laboratories. The design highlights the pivotal role of cutting-edge display technology in shaping MINI’s visionary mobility solutions.
In perfect harmony with the MINI Incubator, Samsung Display seizes the opportunity to showcase its OLED mastery, emphasizing automotive displays. A standout feature is their commitment and efforts to environmental sustainability via means of reduced plastic components. The details and features is that the displays offer true black rendering, infinite contrast, and adaptable flexible designs. Moreover, advanced technology effectively reduces blue light emission. Samsung Display further enhances the experience with an engaging OLED Finder Experience Zone, captivating avid gamers and tech enthusiasts attending Gamescom.
Head of Samsung display’s views on the collaboration
Brad Jung, VP and Head of Samsung Display’s Mobile Display Marketing Team, expresses excitement about the collaboration. Leveraging Samsung Display’s unrivaled expertise in OLED technology within realms of mobility, Brad Jung eagerly anticipates empowering customers with captivating visual experiences. With most of the main experience of most customers being based on the visual appeal. The Head of Samsung Display aims to improve on the visual aspects with this solution.
Building on tradition, MINI proudly returns to Gamescom as an official sponsor and dedicated mobility partner for the second consecutive year. The ‘MINI Lab’ theme of their exhibition booth curates a mobility experience tailored to young gamers. By seamlessly blending innovation and mobility, MINI effectively underscores its commitment to shaping the future of gaming-related encounters and beyond.