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The YouTuber MrBeast has turned to Samsung Galaxy devices for vlogging. He’s among the most popular YouTubers ever, with over 185 million subscribers. From now on, MrBeast will use Galaxy phones as an official mobile vlog device.
Smartphone manufacturers usually partner with Hollywood celebrities and influencers to promote their products. Samsung also has a long history of collaborating with celebrities, including Beyoncé, Jay Z, BTS, and Black Pink.
This time, the Korean OEM is partnering with a well-known YouTuber whose videos get millions of views. According to the company’s announcement, the Galaxy devices on MrBeast vlog-style shots will be used when “real” cameras aren’t convenient. Samsung aims to show “what’s possible with a Galaxy smartphone for aspiring and professional creators.”
MrBeast will use Samsung Galaxy phones as official mobile vlog device
Samsung also added MrBeast will use the Galaxy S series, Galaxy Z Flip5, and Z Fold5 as official vlogging devices. MrBeast’s first video with Samsung devices included the Galaxy S23 Ultra and Galaxy Z Flip5. The video reviewed a selection of cars from $1 to $100,000,000, and so far, it has received over 110 million views on YouTube. The Galaxy S23 Ultra’s 200MP primary camera is accompanied by a 12MP ultra-wide lens and two 10MP telephoto sensors.
Janet Lee, senior vice president of Mobile eXperience Business at Samsung Electronics America, said, “We want to empower creators of all kinds, and show them what’s possible with a Galaxy device in their hands. Together with MrBeast, we hope to inspire others to get out there, create, and uplift.”
Professional YouTubers and filmmakers usually employ DSLR cameras for producing content. However, smartphone cameras in recent years have caught the eyes of professional vloggers thanks to their fantastic quality and adaptive features for vlogging.
Moreover, the mobility of smartphone cameras allows vloggers to be more creative and flexible with their content. They’re light, easy to use, and packed with other features that make vlogging even more convenient. Additionally, vloggers can edit content on the phone and share it directly to social platforms.