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Digital marketer Greg Finn has come out to question Google Ads credibility. This action by the digital marketer comes after a shocking revelation that Google made about its Ad prices. The Mountain View-based company now admits to slightly adjusting its Ad prices for certain reasons.
One of the reasons behind this price hike according to the company is to meet their targets. However, the adjustment was made without letting advertisers in on the coming change, hence leaving them in the dark. For this very reason, Greg Finn is now calling out Google and questioning the trust advertisers have in its services.
According to Greg’s findings, changes, and adjustments to Ad auction brought a 5% increase for the average advertiser. For most small businesses, this is a significant increase in the cost of using Google’s advertising services to promote their business. The bone of contention for Greg is that Google masquerades these changes as best for advertisers via marketing schemes and tactics.
Greg Finn urges advertisers to move over to other advertising platforms due to indented Google Ads’ credibility
After years of denying the accusation that they have been increasing Ads prices, Google is now finally admitting to slightly adjusting these prices. This means that the Mountain View-based company has been falsifying its words all along. By doing this, Google has been able to meet its quarterly numbers from its Ads business while charging businesses more for Ads.
Google’s frequent and steady changes to their Ads auction gave them the room to keep increasing prices. Shockingly for some advertisers, Google kicked the auction prices up by up to 10%. Others saw a 5% increase in their auction prices, and Google calls these “average advertisers.”
All of these changes Google made without letting those who use the services know. Greg Finn describes what Google has been doing with their ad prices as misleading. He also calls Google out on the topic of their credibility and the fact that they have been acting against their own words.
But he doesn’t just stop at calling out Google for misleading their Ad service users and lying. Greg goes on to tag Google’s actions as being harmful to small businesses that need Ad services to grow. These price increments tend to harm these small businesses while enriching Google in the long run.
Finally, he advises that businesses should quit using Google Ads as they are far from being credible. Well not everyone has the same mindset as Greg Finn does and some have even come out to defend these actions. What do you think, is Google right to kick up their Ad prices without letting their customers know?