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A few days after the launch of the Google Pixel 8 series, the company put up its Razzle Dazzle advert. This was a 2-minute-long video that paired the Pixel 8 Pro with an unnamed iPhone in front of a green screen. Pixel fans would be aware that this isn’t the first time that Google has made such an advert where it plays alongside the iPhone.
This series of short videos is known as Best Phones Forever and aims to prove that the Pixel is a superior device to the iPhone. In this new video, the iPhone shows off its iconic style of advertisement to the Pixel, trying to help it gain views from the public. The Pixel in the video seems to be more concerned with showing users its amazing photography features, but the iPhone has other things on its mind.
With this video, Google harps upon a popular style of advertisement that Apple uses during its product launch events. It’s all about showing off its edges to give the crowd some Razzle Dazzle. In the new Best Phones Forever video, the Pixel tries out Apple’s advert video style and shows off its edges to the crowd.
Here’s a thing or two to take away from the new Razzle Dazzle Best Phones Forever video
With this new video, Google highlights one aspect of Apple’s advertising style. Over the past few years, Apple has stuck with its pattern of adverts where it shows off side profiles of its devices. Google, on its part, tries to show off various features of its device with its adverts.
But in this new Best Phone Forever video, Apple shows Google how to Razzle Dazzle the crowd. According to the iPhone in the video, people out there shopping for a new device want the promotion videos to have some Razzle Dazzle. Apple shows Google how to get buyers’ attention with a bit of music, twirling, and showing off its profiles.
The video also portrays iPhones as not being interested in showing off their features during adverts. Many Apple fans might argue this, but the new Best Phones Forever video is just a mere joke. Despite its playful setup, Google still throws some shade at Apple and the latest iPhones.
This is all a marketing strategy from Google to get more people to consider purchasing the Pixel 8 series. Google also uses the video to praise the Pixel, as it has always done in various other Best Phones Forever videos. At the end of the video, Google adds a prompt to inform potential buyers to pre-order the Pixel 8 series.
This won’t be the last video of this nature that Google will make to promote the Pixel. Over the years, Apple has become the subject of such adverts from the likes of Samsung. The main battle isn’t in the adverts, but in the performance of these devices, and they both bring a lot to the table.