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Apple has seemingly been caught off-guard by how quickly and how popular the likes of ChatGPT and Google Bard have become. So now, the company is scrambling to get their own AI features out the door.
According to Gurman’s latest edition of the Power On newsletter for Bloomberg, Apple is planning a new, smarter Siri next year, as well as some Generative AI features. Gurman, as usual, is not super in-depth about what to expect from either aspect of this AI endeavor from Apple. Especially since it’s not coming til next year.
However, Gurman did stated that Apple’s senior vice president of machine learning and AI strategy, John Giannandrea and senior vice president of software Craig Federighi are apparently leading the AI efforts at Apple. With its vice president of services, Eddy Cue, being involved in the push for AI as well. Giannandrea’s team is reportedly working on a new “smarter version of Siri”. Which isn’t saying much, because right now, Siri is not very smart at all.
Expect to see AI added to everything
As we’ve seen with Google and Microsoft already, Apple is planning to add AI to just about every Apple app they have. This includes auto-generated playlists in Apple Music, and using AI to help with writing and creating slide decks in Pages and Keynotes, among other things. Apple is also reportedly testing the use of generative AI for internal customer service apps within AppleCare.
Generative AI has become a hot buzzword for many of Apple’s competitors. The most recent one being Google. Which launched the Pixel 8 series earlier this month, with plenty of Generative AI features. Including AI Wallpapers, where you can give it a few prompts and then create a number of different wallpapers for your phone. Or Magic Editor, which is able to replace the sky in your photos, remove people and objects and do so much more.