Newsletter
T-Mobile’s CEO, Mike Sievert, has called off the weird and concerning customer migration. According to him, the migration from older to newer plans was a test and not a “broad, national thing.” Now that is a bit of a relief for most users who were on older plans and on the verge of being switched to newer and more expensive plans.
The aim of this test that got T-Mobile users on their feet is to better understand whether the customers would prefer switching to a new plan. From T-Mobile’s point of view, the migration will be of value not only to them, but also to users who are on older plans. Mike Sievert also points out that these migrations and similar test actions are periodic and affect a few users.
Possibly the service provider has control over the users that will be impacted by this test. From the reactions of users to these tests, T-Mobile can then determine how the wider audience of users will react to it. The user reaction to the planned customer migration isn’t good at all, and this will prevent T-Mobile from performing this action.
Negative users’ reaction prevents the T-Mobile customer migration from reaching a wider audience of users
A few weeks ago, news that T-Mobile was planning on a customer migration hit the internet. This migration was to bring users of older plans up to newer plans, giving them more features. Upon learning about this migration, users of T-Mobile’s older plans weren’t that happy.
The reason for the reaction from users of T-Mobile’s older plans was as a result of the increase in pricing for the newer options. To their relief, T-Mobile announced that the migrating customers will have the option to opt out of the migration. T-Mobile set October 17 as the date to kick off sending migration notifications to users of older plans.
However, the main migration actions were to kick off in November. Well, things are not going to take place according to T-Mobile’s previous plan. In a recent interview, T-Mobile’s CEO, Mike Sievert, announced that the migration is no longer happening.
He also assured users that only 1% of users in the US were to be affected by this migration. This reaction from this test group will then determine whether the migration will make it out or not. But this isn’t going to be the end of T-Mobile’s attempts to get users to upgrade their plans.
Mike Sievert points out that tests just like the customer migration are still coming in the future. The aim of the coming tests might vary from one another, but all will gather users’ ideas on certain changes T-Mobile plans to make. Possibly, the service provider might still try to get old users to switch to newer plans differently.