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HONOR made an appearance at the Fortune Global Forum 2023 in Abu Dhabi recently. The company discussed the future of smartphone devices, and HONOR clearly sees foldables as the future.
HONOR firmly believes that foldables are the future of smartphone devices
HONOR actually said that foldables are about to “reach the tipping point”. The company also compared foldables in the smartphone industry to electric vehicles in the auto industry. A parallel was drawn.
Counterpoint Research also created a rather interesting report not long ago. HONOR used that report to prove a point. The findings say that more than 64% of high-end smartphone users are actually willing to make a switch to foldable smartphones.
Another detail HONOR revealed is the fact that the company hit a milestone recently. HONOR actually hit a milestone of manufacturing 1 million foldables from its factory.
The company also highlighted that the HONOR Magic V2 is the best-selling foldable smartphone in China. That phone managed to capture 25% of the foldable smartphone market, so just one phone managed to do that. The info is based on Omdia’s report.
The HONOR Magic V2 is coming to global markets soon
It is also worth noting that the HONOR Magic V2 is coming to global markets soon. That phone was shown off at IFA in Berlin back in September, but it’s taking HONOR a bit of time to prepare it for overseas markets.
HONOR also highlighted that it managed to achieve nearly 200% sales growth in overseas markets this year. In Europe, HONOR was the only top-five brand to achieve YoY growth from Q3 2022 to Q3 2023.
As a reminder, HONOR split from Huawei three years ago, after it was sold off. While Huawei is still affected by the US ban, HONOR is not. The company managed to prosper in that time, it would seem.
The HONOR Magic V2 is coming to global markets soon, as already mentioned, while the HONOR Magic6 flagship series is also on the horizon.